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Google Analytics Specialist

Remote Jobs, Oakland, California, United States, 94616

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Employer Industry: Nonprofit Civic Technology

Why consider this job opportunity:

Opportunity to work remotely with a passionate team dedicated to voter education and turnout

Gain valuable technical skills and experience in web analytics

Potential for leadership development and networking within the nonprofit sector

Contribute to meaningful projects that impact elections and civic engagement

Flexible commitment of 5+ hours per week during core team hours

What to Expect (Job Responsibilities):

Implement and manage Google Analytics tracking across various digital platforms

Analyze website traffic and user behavior to identify trends and opportunities for optimization

Create custom reports and dashboards to monitor key performance indicators (KPIs)

Conduct A/B testing and conversion rate optimization (CRO) to enhance website performance

Provide actionable recommendations based on data analysis to inform marketing strategies

What is Required (Qualifications):

Bachelor's degree in Marketing, Data Science, Computer Science, or a related field

3-5 years of experience with Google Analytics, including implementation, management, and analysis

Proficiency in Google Tag Manager for managing tracking codes and tags

Strong understanding of web analytics concepts, including segmentation and funnel analysis

Excellent analytical and problem‑solving skills with a keen attention to detail

How to Stand Out (Preferred Qualifications):

Google Analytics certification

Experience with data visualization tools such as Looker or Tableau

Familiarity with HTML, JavaScript, SQL, and reporting tools

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