Senior Analyst, Digital Analytics & Insights
Society for Human Resource Management (SHRM), Alexandria, Virginia, us, 22350
Overview
Society for Human Resource Management (SHRM)
is an equal opportunity employer (Minority/Female/Disabled/Veteran). ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990. Position Title:
Senior Analyst, Digital Analytics & Insights Location:
1800 Duke St, Alexandria, VA 22314, USA Posted Date:
Posted Tuesday, January 6, 2026 at 5:00 AM Requisition ID:
1205 Description:
SHRM is a member-driven catalyst for creating better workplaces where people and business thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thoughtleader on issues and innovations impacting today\'s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Responsibilities
Drive actionable insights and recommendations
Analyze digital engagement, conversion, and e-commerce performance to identify trends, opportunities, and areas of friction. Synthesize findings into clear insights with practical, prioritized recommendations that inform product, marketing, and experience optimization. Conduct ad-hoc and exploratory analyses to answer complex business questions and support decision-making.
Strategic stakeholder partnership
Partner with product, marketing, technology, and business teams to understand goals, success metrics, and decision needs. Lead recurring and executive-facing reporting that highlights key insights, business impact, and recommended actions—not just metrics. Act as a trusted advisor, helping teams interpret data and understand implications for strategy and execution.
Measurement strategy & data quality
Define and evolve measurement frameworks, KPIs, and success metrics aligned to business objectives. Provide technical direction for customer analytics, experimentation, and testing scenarios. Identify data capture, tracking, and reporting gaps; proactively recommend and implement improvements.
Reporting & visualization
Design and maintain dashboards and visualizations that tell a clear story, surface insights, and drive action. Ensure reporting is accurate, scalable, and aligned to stakeholder needs while continuously improving clarity and usability.
Education & Experience Requirements
Required Bachelor's degree in Computer Science, Data Analytics, Business, Marketing, or equivalent practical experience. 5+ years of experience in a digital analytics, business intelligence, or related role. Experience writing basic SQL and working with large datasets in a data warehouse environment. Hands-on experience building dashboards and reports using modern analytics platforms (Adobe Analytics, Adobe Customer Journey Analytics, Tableau, Power BI). Advanced experience with digital tagging and tracking, including web pages, product features, e-commerce checkout flows, cross-domain tracking, calls-to-action, and funnels. Strong analytical and problem-solving skills with a proven ability to translate data into
clear insights and actionable recommendations . Excellent verbal and written communication skills, including experience presenting insights to non-technical and executive audiences. Strong collaborator with the ability to build and maintain cross-functional partnerships. Preferred 2+ years of experience working within Adobe's MarTech stack, specifically Adobe Analytics and/or Customer Journey Analytics. Familiarity with analytics governance, tracking standards, and measurement best practices. Physical Requirements
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include: Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders. Work Environment
Hybrid Schedule (3 Days In-Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00-9:00 a.m. and concluding between 5:00-6:00 p.m. local time. #LI The hiring range for this position is $90,000 to $120,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives. Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas. Job Family:
00 - Data & Analytics Job Function: Pay Type:
Salary PI282430081
#J-18808-Ljbffr
Society for Human Resource Management (SHRM)
is an equal opportunity employer (Minority/Female/Disabled/Veteran). ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990. Position Title:
Senior Analyst, Digital Analytics & Insights Location:
1800 Duke St, Alexandria, VA 22314, USA Posted Date:
Posted Tuesday, January 6, 2026 at 5:00 AM Requisition ID:
1205 Description:
SHRM is a member-driven catalyst for creating better workplaces where people and business thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thoughtleader on issues and innovations impacting today\'s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Responsibilities
Drive actionable insights and recommendations
Analyze digital engagement, conversion, and e-commerce performance to identify trends, opportunities, and areas of friction. Synthesize findings into clear insights with practical, prioritized recommendations that inform product, marketing, and experience optimization. Conduct ad-hoc and exploratory analyses to answer complex business questions and support decision-making.
Strategic stakeholder partnership
Partner with product, marketing, technology, and business teams to understand goals, success metrics, and decision needs. Lead recurring and executive-facing reporting that highlights key insights, business impact, and recommended actions—not just metrics. Act as a trusted advisor, helping teams interpret data and understand implications for strategy and execution.
Measurement strategy & data quality
Define and evolve measurement frameworks, KPIs, and success metrics aligned to business objectives. Provide technical direction for customer analytics, experimentation, and testing scenarios. Identify data capture, tracking, and reporting gaps; proactively recommend and implement improvements.
Reporting & visualization
Design and maintain dashboards and visualizations that tell a clear story, surface insights, and drive action. Ensure reporting is accurate, scalable, and aligned to stakeholder needs while continuously improving clarity and usability.
Education & Experience Requirements
Required Bachelor's degree in Computer Science, Data Analytics, Business, Marketing, or equivalent practical experience. 5+ years of experience in a digital analytics, business intelligence, or related role. Experience writing basic SQL and working with large datasets in a data warehouse environment. Hands-on experience building dashboards and reports using modern analytics platforms (Adobe Analytics, Adobe Customer Journey Analytics, Tableau, Power BI). Advanced experience with digital tagging and tracking, including web pages, product features, e-commerce checkout flows, cross-domain tracking, calls-to-action, and funnels. Strong analytical and problem-solving skills with a proven ability to translate data into
clear insights and actionable recommendations . Excellent verbal and written communication skills, including experience presenting insights to non-technical and executive audiences. Strong collaborator with the ability to build and maintain cross-functional partnerships. Preferred 2+ years of experience working within Adobe's MarTech stack, specifically Adobe Analytics and/or Customer Journey Analytics. Familiarity with analytics governance, tracking standards, and measurement best practices. Physical Requirements
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include: Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders. Work Environment
Hybrid Schedule (3 Days In-Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00-9:00 a.m. and concluding between 5:00-6:00 p.m. local time. #LI The hiring range for this position is $90,000 to $120,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives. Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas. Job Family:
00 - Data & Analytics Job Function: Pay Type:
Salary PI282430081
#J-18808-Ljbffr