CRM Analyst - NHL
Tampa Bay Lightning, Tampa, FL, United States
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Job Summary The Business Intelligence/CRM Analyst is primarily responsible for overseeing the management of the CRM system along with supporting the design, development, and distribution of data analysis and reporting, and supporting ticket sales and service campaigns. The position will consult with departments to provide essential support in the creation of strategies, including growing the fanbase, enhancing the service and value provided to customers, and revenue growth.
Essential Duties & Responsibilities
Support the tactical administration of ticketing CRM including user management, data hygiene, data manipulation, and reporting/dashboards
Support initiatives to acquire new fan data and additional sources of existing fan data to be added to the database
Work cross-functionally with sales and digital marketing to establish a healthy lead universe that ensures successful execution of consumer targeting, segmentation analysis, lead nurturing, retention, and overall fan development
Coordinate data integration and management with various vendors and conduct data quality audits
Determines business information needs, identifies system requirements, KPIs, and methods for CRM and BI to assist with operational and strategic planning (80% CRM operations; 10% lead generation and segmentation; 10% ad hoc analysis & professional development opportunities)
Qualifications
Bachelors or advanced degree in business, mathematics, or the sciences
Minimum of one (1) year of experience in Business Intelligence and Analytics; sports and entertainment industry preferred
Knowledge of Microsoft Dynamics CRM, KORE, Archtics, SQL, Excel/PowerPoint and Tableau
Experience with Salesforce Marketing Cloud, R/Python, ETL a plus
Ability to build strong and collaborative relationships with team and business partners
Excellent communication skills (oral and written); excellent analytical and abstract reasoning skills; excellent organization skills
Ability to appropriately handle confidential matters and information
Ability to work independently
Strong attention to detail, excellent planning skills and ability to meet deadlines
Ability to work in a fast-paced changing environment and as part of a team, taking on tasks at all levels
Working Conditions
Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting
This is an onsite role; flexibility to work a minority of time remotely
Ability to work extended hours including late nights, holidays, and weekends as needed
Ability to lift/carry/move up to 10lbs
Ability to work in cold/hot indoor and outdoor temperatures
Ability to work in areas that can become crowded with equipment and/or people
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr
Job Summary The Business Intelligence/CRM Analyst is primarily responsible for overseeing the management of the CRM system along with supporting the design, development, and distribution of data analysis and reporting, and supporting ticket sales and service campaigns. The position will consult with departments to provide essential support in the creation of strategies, including growing the fanbase, enhancing the service and value provided to customers, and revenue growth.
Essential Duties & Responsibilities
Support the tactical administration of ticketing CRM including user management, data hygiene, data manipulation, and reporting/dashboards
Support initiatives to acquire new fan data and additional sources of existing fan data to be added to the database
Work cross-functionally with sales and digital marketing to establish a healthy lead universe that ensures successful execution of consumer targeting, segmentation analysis, lead nurturing, retention, and overall fan development
Coordinate data integration and management with various vendors and conduct data quality audits
Determines business information needs, identifies system requirements, KPIs, and methods for CRM and BI to assist with operational and strategic planning (80% CRM operations; 10% lead generation and segmentation; 10% ad hoc analysis & professional development opportunities)
Qualifications
Bachelors or advanced degree in business, mathematics, or the sciences
Minimum of one (1) year of experience in Business Intelligence and Analytics; sports and entertainment industry preferred
Knowledge of Microsoft Dynamics CRM, KORE, Archtics, SQL, Excel/PowerPoint and Tableau
Experience with Salesforce Marketing Cloud, R/Python, ETL a plus
Ability to build strong and collaborative relationships with team and business partners
Excellent communication skills (oral and written); excellent analytical and abstract reasoning skills; excellent organization skills
Ability to appropriately handle confidential matters and information
Ability to work independently
Strong attention to detail, excellent planning skills and ability to meet deadlines
Ability to work in a fast-paced changing environment and as part of a team, taking on tasks at all levels
Working Conditions
Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting
This is an onsite role; flexibility to work a minority of time remotely
Ability to work extended hours including late nights, holidays, and weekends as needed
Ability to lift/carry/move up to 10lbs
Ability to work in cold/hot indoor and outdoor temperatures
Ability to work in areas that can become crowded with equipment and/or people
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr