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Digital Marketing Specialist

Price Brothers, Overland Park, Kansas, United States, 66213

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Digital Marketing Specialist

Price Brothers Management Company, continuing the legacy of building Community. Price Brothers Management Company is a premier family owned and operated property management organization with over 100 years in the real estate industry. We believe in investing in our team members to create a culture that encourages and promotes innovative ideas, growth opportunities, and team building. Through our dynamic and caring team we will IMPACT the lives of our residents, commercial tenants, team members, business partners and communities. Each individual plays a critical role in our success! "Our employees have always been the beating heart of our business. The shared sense of pride and the work is unmatched. There is no Price Brothers without all the team members that call Price Brothers home." - Lena Price If you are eager to join a team where your opportunities are limitless, find your next career at Price Brothers! Key Responsibilities

The Digital Marketing Specialist works on developing, executing and optimizing online campaigns (SEO, email, PPC), managing content, analyzing data (KPIs, ROI), and collaborating cross-functionally, requiring skills in digital strategy, analytics, platform (e.g., Google Analytics, Ads), and communication expertise to boost brand presence and drive growth. This position requires a creative, data-driven specialist to create, implement, track, and optimize our digital marketing campaigns across all digital channels, driving brand awareness, website traffic, and lead generation. It does not own overall marketing strategy, budgets, or vendors, but plays an important role in building the brands' digital presence across the organization with all stakeholders. What you'll do: Develop and execute comprehensive digital marketing and website strategies aligned with business goals (SEO, SEM, email, content, etc.). Plan, execute, and manage multi-channel campaigns (Google Ads, Social Media Ads, etc.). Create engaging content, develop search words, and optimize for SEO. Monitor, measure, and report weekly on campaign performance (KPIs, ROI), optimizing spending and strategy based on insights. Monitor, measure, and report bi-weekly on analytics for each website. Work with design, sales, and content teams for brand consistency and lead generation. Stay updated on the latest digital marketing and web trends and technologies. Monitor individual property websites and make updates to promotions and specials Assist the marketing team with Corporate Events Skills, Knowledge and Expertise

Bachelor's degree in marketing, web development, communications, or related field (preferred). 1-3 years of proven experience in digital marketing, SEO, SEM, content, and problem-solving issues on websites. Strong analytical skills (Google Analytics, data interpretation). Expertise in digital advertising platforms (Google Ads, Meta). Excellent written and verbal communication. Creativity and ability to brainstorm new strategies. Experience with Canva or similar design tools. Organized, reliable, and comfortable juggling multiple requests and projects. Strong written communication skills and a good eye for brand consistency. Work environment: This role is primarily office-based and works closely with teams across the organization. Occasional support for on-site events or property visits may be needed. Benefits

The company offers an array of outstanding health and wellness benefits starting the first of the month after 30 days of service. Reasonable insurance premiums including 3 medical options, dental, vision, life & disability, FSA dependent care, legal assistance, identity theft and more. Participate in the company's 401k retirement plan, enjoy paid time off and 10 holidays + your birthday! Whether we are cheering on one of our local sports teams, volunteering at a philanthropy or celebrating team milestones, Price Brothers cares about our team members & our community. About Price Brothers

Since 1922, Price Brothers has been a trusted name in real estate, building and managing residential, retail, and mixed-use communities with a focus on quality, design, and people. As a family-owned company now in its third generation, we are committed to creating spaces that positively impact the lives of our residents, team members, and business partners. Headquartered in Kansas City, with a portfolio of over 12,000 units, we offer hands-on property management and a legacy of building community through exceptional service and thoughtful development.