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Marketing Category Analyst

JBPCO, Elkhart, Indiana, United States, 46516

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Category Analyst Aftermarket Truck Accessories

The Category Analyst Aftermarket Truck Accessories is responsible for providing analytical insights, supporting category strategy execution, maintaining digital product assortments, and assisting with category-related merchandising and operational processes. This position supports the Category Manager by interpreting data, monitoring category performance, evaluating market trends, optimizing product content, and coordinating cross-functional initiatives. The role blends analysis, reporting, digital merchandising, and category management support and exercises independent judgment within defined business guidelinesqualifying it as an exempt-level analytical role. Responsibilities:

Category Analytics & Insights Analyze sales, pricing, margin, product mix, and customer behavior data to identify trends, opportunities, and risks. Prepare weekly, monthly, and quarterly performance reports with actionable insights. Develop dashboards and analytical tools to support forecasting and planning. Monitor KPIs and work with the Category Manager to recommend adjustments to assortment, pricing, and promotions. Digital Merchandising & Content Management Maintain and optimize online product content including features, specifications, imagery, categorization, and SEO attributes. Partner with marketing and UX teams to enhance product presentation and improve conversion. Validate accuracy of pricing updates, promotional messaging, and product availability across channels. Support product launches through content preparation, cross-functional coordination, and sales enablement materials. Category Operations Support Assist in maintaining category roadmap initiatives and timelines. Monitor inventory levels, identify stockout risks, and collaborate with supply chain on planning inputs. Conduct competitive benchmarking of assortment, pricing, and merchandising strategies. Support vendor communication on product information, updates, and category opportunities. Collaborate with pricing, supply chain, customer service, and sales teams to ensure category alignment and execution. Strategic & Administrative Support Contribute to development of annual operating plans and category growth initiatives. Evaluate new product opportunities and provide data-driven recommendations. Participate in cross-functional meetings, presenting insights and category updates. Continuously seek opportunities to improve category efficiency, customer experience, and profitability. Characteristics and Skills:

Strong analytical mindset with ability to interpret data and provide insights. High attention to detail and accuracy in data management and content execution. Excellent written and verbal communication skills. Ability to balance multiple priorities in a fast-paced environment. Proficiency in Microsoft Excel and PowerPoint; BI tools knowledge preferred. Strong organizational and problem-solving skills. Ability to work collaboratively across teams and build productive relationships. Self-starter with initiative, curiosity, and desire to grow within category management. Ability to maintain confidential information with professionalism and discretion. Educational and Other Requirements:

Bachelor's degree in business, Marketing, Analytics, Retail Management, Supply Chain or related field (or equivalent relevant experience). 13 years of experience in e-commerce, merchandising, analytics, category management, or related areas preferred. Familiarity with e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud) is helpful. Strong analytical skills and proficiency with Excel; experience with data visualization tools a plus. Ability to work in a data-driven, fast-paced environment with minimal supervision. Strong interest in aftermarket automotive products and consumer behavior.