Performance Marketing & Analytics Intern
Hewlett Packard Enterprise Development LP, Spring, Texas, us, 77391
Performance Marketing & Analytics Intern
This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: About HPE helps customers accelerate outcome-driven digital transformation. Our Marketing teams drive global demand and engagement through data-led programs, Modern Martech, and cross-channel execution. Join HPE this summer to gain hands-on experience with real marketing programs, work alongside experienced analysts and marketers, and help deliver measurable business impacts. As a Performance Marketing & Analytics Intern on HPE's Marketing Activation team, you will support the development and execution of integrated marketing programs across email, digital, social, and paid channels. You will learn how marketing automation, audience management, paid media, analytics, campaign operations, and platform management come together to improve performance and customer engagement. Responsibilities: Assist in planning, building, and executing integrated campaigns across email, digital, social, and paid media channels. Support marketing automation workflows: audience segmentation, data preparation, campaign setup, and QA. Analyze campaign performance to generate actionable insights on effectiveness, audience behavior, and channel performance. Participate in audience management tasks including list preparation, data validation, and segmentation updates. Collaborate with paid media colleagues to gather channel metrics and monitor KPIs for active campaigns. Help create and maintain documentation and SOPs for marketing activation services and platform operations. Research industry trends, digital marketing best practices, and competitor activity to inform strategy. Support marketing technology activities including platform updates, integrations, and basic troubleshooting. Prepare reports, dashboards, and summaries to enable data-driven decisions by internal stakeholders. Qualifications: Currently enrolled in a bachelor's or master's program in Marketing, Business, Data Analytics, Economics, Computer Science or related field. Strong analytical curiosity and comfort working with data (Excel/Sheets required; SQL or basic scripting a plus). Interest or experience with marketing automation, paid media, web analytics (GA4), and dashboarding tools (Looker Studio, Tableau, etc.). Detail-oriented, organized, able to manage multiple priorities in a fast-paced environment. Strong written and verbal communication skills and a collaborative mindset. What You'll Gain: Hands-on experience running marketing programs at a global technology company. Mentorship from seasoned marketers and exposure to Modern Martech stacks. Practical skills in marketing automation, audience strategy, paid media operations, and performance analytics. Opportunity to contribute to projects that directly influence campaign ROI and customer engagement. Additional Skills: Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Calendar Management, Coaching, Computer Literacy, Creativity, Critical Thinking, Design Thinking, Empathy, Follow-Through, Group Problem Solving, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Office Administration, Policy and procedures, Recordkeeping, Risk Assessment, Software Development {+ 5 more} What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: About HPE helps customers accelerate outcome-driven digital transformation. Our Marketing teams drive global demand and engagement through data-led programs, Modern Martech, and cross-channel execution. Join HPE this summer to gain hands-on experience with real marketing programs, work alongside experienced analysts and marketers, and help deliver measurable business impacts. As a Performance Marketing & Analytics Intern on HPE's Marketing Activation team, you will support the development and execution of integrated marketing programs across email, digital, social, and paid channels. You will learn how marketing automation, audience management, paid media, analytics, campaign operations, and platform management come together to improve performance and customer engagement. Responsibilities: Assist in planning, building, and executing integrated campaigns across email, digital, social, and paid media channels. Support marketing automation workflows: audience segmentation, data preparation, campaign setup, and QA. Analyze campaign performance to generate actionable insights on effectiveness, audience behavior, and channel performance. Participate in audience management tasks including list preparation, data validation, and segmentation updates. Collaborate with paid media colleagues to gather channel metrics and monitor KPIs for active campaigns. Help create and maintain documentation and SOPs for marketing activation services and platform operations. Research industry trends, digital marketing best practices, and competitor activity to inform strategy. Support marketing technology activities including platform updates, integrations, and basic troubleshooting. Prepare reports, dashboards, and summaries to enable data-driven decisions by internal stakeholders. Qualifications: Currently enrolled in a bachelor's or master's program in Marketing, Business, Data Analytics, Economics, Computer Science or related field. Strong analytical curiosity and comfort working with data (Excel/Sheets required; SQL or basic scripting a plus). Interest or experience with marketing automation, paid media, web analytics (GA4), and dashboarding tools (Looker Studio, Tableau, etc.). Detail-oriented, organized, able to manage multiple priorities in a fast-paced environment. Strong written and verbal communication skills and a collaborative mindset. What You'll Gain: Hands-on experience running marketing programs at a global technology company. Mentorship from seasoned marketers and exposure to Modern Martech stacks. Practical skills in marketing automation, audience strategy, paid media operations, and performance analytics. Opportunity to contribute to projects that directly influence campaign ROI and customer engagement. Additional Skills: Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Calendar Management, Coaching, Computer Literacy, Creativity, Critical Thinking, Design Thinking, Empathy, Follow-Through, Group Problem Solving, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Office Administration, Policy and procedures, Recordkeeping, Risk Assessment, Software Development {+ 5 more} What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.