Director, Strategic Analytics & Content Optimization
Join NBCUniversal as Director, Strategic Analytics & Content Optimization.
Base pay range: $135,000/yr – $180,000/yr
Employer: NBCUniversal – a leading media and entertainment company that produces, distributes and markets content across film, television, streaming and theme park experiences.
Job Description
The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data to support major strategic initiatives and executive presentations across Content, Marketing and more.
Essential Functions & Responsibilities
- Transform data into action by combining first- and third-party data sets to proactively identify and evaluate content trends and opportunities.
- Deliver macro‑level content intelligence for cross‑company initiatives spanning Linear & Streaming platforms and content genres.
- Partner with Strategy & Content Strategy teams on sports & entertainment projects.
- Develop data‑driven frameworks to explore content optimization trade‑offs across Originals and Acquired titles.
- Lead thought leadership on macro‑level content and audience drivers to maximize Peacock Acquisition, Retention & Engagement.
- Analyze windowing efficacy and optimize content placement for Linear & Streaming audiences.
- Initiate advanced analytic techniques with the Content Science team to quantify incremental engagement.
- Project‑manage and build consensus among stakeholders for content‑related insights initiatives.
- Build strong relationships with stakeholders to deliver analyses that inform strategic decisions.
- Contribute to meetings and create compelling presentations with qualitative and quantitative storytelling.
- Identify growth opportunities on emerging platforms such as FAST, social and short‑form video.
- Support executive presentation development with data‑driven intelligence.
- Supervise a team of two content analytics professionals (Sr Manager & Manager).
Qualifications
- Bachelor’s degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Finance, or equivalent experience.
- 8+ years of content analytics experience, leveraging large data sets to extract actionable insights and drive strategy.
- 5+ years in querying, analyzing large complex data sets, data visualization and storytelling.
- 4+ years of managerial experience in analytics.
- Expertise with SQL, R, Excel, Python, Tableau or equivalent tools.
- Knowledge of Nielsen data essential.
- Self‑starter with strong attention to detail, work ethic, curiosity, accountability, and project execution.
- Deep strategic knowledge of the media ecosystem and entertainment industry trends across Linear, Streaming and FAST.
- Strong business/financial acumen to provide actionable recommendations.
- Excellent executive communication skills and ability to present findings to leadership.
- Ability to distill and articulate clear stories and insights from diverse data sets.
- Proficient in communicating complex data graphically to senior executives.
- Excellent project management skills in a matrixed organization.
Preferred Qualifications
- Experience with BigQuery / Google technology stack.
- Knowledge of data science techniques.
- Extensive experience building data‑informed business cases.
- High proficiency in PowerPoint and advanced visual storytelling.
- Background in Strategy/Business Development, Content Strategy and Finance.
Additional Requirements
- Hybrid: office presence minimum 3–4 days per week.
- Eligible for company‑sponsored benefits: medical, dental, vision, 401(k), paid leave, tuition reimbursement, discounts.
EEO Statement
NBCUniversal is an equal‑employment opportunity employer. We provide accommodations for applicants with disabilities.
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