*The company name and full role details will be disclosed to applicants who advance to the interview stage
Reports to: Chief Financial Officer
Position Overview
The Director of Ecommerce will be responsible for the overall strategy, performance and growth of a large, omnichannel retail company. This role is highly hands‑on and execution‑oriented in areas such as site performance, merchandising, conversion, and operational coordination across teams.
This is a highly visible leadership role with regular interaction with executive leadership and significant influence on enterprise strategy, investment decisions, and customer experience priorities. The Director of Ecommerce will be expected to help develop the digital strategy and translate it into results, manage teams and vendors, and drive measurable ecommerce growth. This role will serve as a central architect of the company’s omnichannel evolution, integrating Ecommerce, Stores, Marketing, Merchandising, and Fulfillment into a seamless customer experience.
Responsibilities Include
Ecommerce Operations & Performance
- Define and execute the multi-year ecommerce growth strategy aligned with company objectives and priorities.
- Own the day‑to‑day performance of the ecommerce channel, including traffic, conversion, AOV, revenue, operating expenses and profitability.
- Manage site operations, merchandising execution, promotions, and content updates to ensure consistent and effective customer experience.
- Lead complex, cross‑functional Ecommerce initiatives using strong project and program management discipline, ensuring on‑time, on‑budget delivery.
- Provide strategic leadership as the Product Manager for the Ecommerce web application, including features, functions, and new capabilities to increase revenue and profitability.
- Partner with Marketing to execute digital acquisition, retention, and promotional strategies.
- Monitor site health, uptime, and performance, working closely with internal technology teams and external vendors.
- Support the rollout, testing, and scaling of new omnichannel capabilities, tools, and process improvement, such as Buy Online Pick Up In Store (BOPIS), Ship‑from‑Store, Endless Aisle and vendor Dropship.
- Develop SEO content strategies to improve product page descriptions and ensure SEO tagging is audited for organic discovery in search engines and AI search platforms.
- Partner with the Distribution Center to optimize delivery method, timing and cost.
- Collaborate with the Legal department to ensure the website maintains legal compliance, including ADA, CPRA, and PII/Privacy Guidelines.
- Act as the omni‑channel lead, thinking through various customer entry points and experiences, collaborating across Brick‑and‑Mortar, Ecommerce, Buying, Logistics, Marketing and Technology, to bring the best of omni‑channel customer shopping.
- Champion the customer experience across the full Ecommerce journey, from landing page through checkout and post‑purchase; conduct analysis to identify customer friction points and site opportunities to improve conversion, AOV and profitability.
- Partner with Buying and Allocation to execute Ecommerce merchandising strategies aligned with company‑wide product, pricing, and promotional priorities.
- Optimize onsite navigation, category structure, product presentation, product recommendations, personalization, and search to improve discoverability and conversion.
- Monitor and optimize omnichannel KPIs such as fulfillment speed, order cancellation rates, substitution rates, and customer satisfaction.
- Work with Customer Service to develop policies, reduce fraudulent orders, increase repeat customers, and minimize returns.
- Lead and develop a growing Ecommerce team. Establish clear KPIs, operating rhythms, and accountability across the Ecommerce team.
- Create clarity around roles, decision rights, and accountability across the function. Continuously improve the way the team works, including assessing resourcing, building capabilities, and improving processes.
- Operate at the intersection of Marketing, Merchandising, Stores, Supply Chain, and Technology; be a highly collaborative leader across the organization.
- Manage agency and vendor relationships across Ecommerce platforms, analytics, UX, and marketing support.
- Coordinate with IT and external partners on platform enhancements, integrations, and ongoing optimization.
- Design, manage and execute an Ecommerce calendar of key events and deliverables.
- Present Ecommerce performance, strategy, and investment plans to executive leadership.
Qualifications Desired
- 15+ years of progressive Ecommerce experience is required.
- 5+ years of experience directly leading/supervising an Ecommerce team is required.
- Significant Ecommerce experience at a large, omnichannel retailer is required.
- Proven experience transforming and scaling a large, high‑volume Ecommerce website.
- Strong understanding of Ecommerce KPIs, digital merchandising, and conversion optimization.
- Demonstrated ability to manage large, multi‑workstream initiatives with multiple stakeholders.
- Strong understanding of systems and technology
- Hands‑on experience leading or partnering on Ecommerce re‑platforming, major upgrades, or modernization initiatives is a strong plus.
- Experience implementing omnichannel capabilities a plus; experience with Order Management Systems a plus.
- Experience with retail math, financials and ROI / capital allocation a plus.