Head of Marketing

About Phaidra

About Phaidra Phaidra is building the future of industrial automation. The world today is filled with static, monolithic infrastructure in factories, power plants, buildings, etc. The controls programming is hard-coded with thousands of lines of rules, causing facilities to be slow to adapt and performance to degrade. Phaidra creates AI-powered control systems for the industrial sector, enabling facilities to automatically learn and improve over time. Specifically:
• We use reinforcement learning algorithms to convert raw sensor data into high-value actions and decisions. • We focus on industrial applications with measurable KPIs, ideal for reinforcement learning. • We enable domain experts (our users) to configure the AI control systems without writing code, defining what AI agents should do and letting us implement it for them.

Our team has a track record of applying AI to tough problems, including achieving superhuman performance in games and reducing energy use in data centers. Phaidra’s mission depends on our core values: Transparency , Collaboration , Operational Excellence , Ownership , and Empathy . We seek individuals who embody these values to deliver excellence and foster a supportive culture.

Phaidra is based in the USA, but we are 100% remote with no physical office. We hire internationally with our partner, OysterHR. Our team is located across the USA, Canada, UK, Italy, Sweden, Spain, Portugal, the Netherlands, Singapore, Australia, and India.

Role Overview

Phaidra is hiring its first Head of Marketing. This foundational, solo role requires a hands-on, experienced marketer who can define strategy, create the narrative, generate pipeline, and execute across channels. You will set the foundation for a scalable marketing function while delivering immediate impact on brand, demand, and revenue. You will report to the CEO and collaborate with Sales, Product, and Solutions teams to position Phaidra as the strategic AI partner of choice for AI factories and data centers.

We are seeking a team member located within the USA or Canada.

• In the United States, eligible states include: California, Colorado, Connecticut, Georgia, Florida, Indiana, Maryland, Minnesota, Missouri, Nebraska, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington.
• In Canada, eligible provinces include: Ontario, British Columbia, and Alberta.

Responsibilities

Strategy & Leadership

• Define and own Phaidra's global marketing vision, strategy, positioning, and narrative for AI factories and AI-native industrial automation.
• Support refinement and execution of the AI factory go-to-market strategy, positioning Phaidra as the strategic AI partner of choice.
• Build the marketing function from the ground up, including processes, tools, budgeting, reporting, and frameworks for future hires, working with Design to ensure scalable branding and visual storytelling.
• Track, report on, and optimize marketing performance using data-driven KPIs.
• Position Phaidra as a must-have solution for AI factory build-outs, reinforcing value to enterprise executives.

Positioning & Messaging

• Translate complex technical capabilities into clear, compelling messaging for CEOs, CTOs, COOs, and operations leaders.
• Establish Phaidra as a thought leader in AI-driven industrial optimization and infrastructure efficiency.
• Own Phaidra's narrative, including AI factories and related concepts, ensuring messaging resonates with technical and operational audiences.
• Collaborate with Design to create visually engaging content and materials that communicate Phaidra's value.
• Work with Product, Solutions, and Design to bring high-value AI factory use cases to market (e.g., energy efficiency, cooling optimization, reliability, performance).

Demand Generation & Revenue Enablement

• Build and execute demand generation programs that drive qualified pipeline and revenue.
• Partner with Sales on ICP definition, target accounts, funnel metrics, and enablement.
• Coordinate with Solutions, Customer, and Design teams to create customer proof points and success stories.
• Identify and support scalable channels and partnerships in collaboration with Sales and Business Development.

Content, Brand & External Presence

• Lead content and brand initiatives across blogs, videos, podcasts, website, social media, and other channels, partnering with Design for cohesive branding.
• Turn long-form content into executive thought leadership and social content, leveraging Design for storytelling.
• Lead product launches, use-case storytelling, and customer proof points, ensuring alignment with Design.
• Own Phaidra's public image, including LinkedIn, website, media relations, and analyst engagement; build relationships with journalists and analysts for high-impact placements.
• Drive joint announcements with partners to signal momentum and ecosystem leadership, ensuring brand consistency with Design.

Community & Ecosystem Engagement

• Design and execute an events strategy that supports pipeline generation for AI-factory prospects.
• Collaborate with Design to create compelling event materials and branding.
• Determine whether and how Phaidra should convene the ecosystem through owned events.
• Build a community strategy for data center operators and industrial users focused on trust, education, and empowerment.
• Ensure Phaidra's presence at top industry conferences with speaking, sponsorships, and related activities.

Onboarding & Early Experience

In your first 30 days

• Develop working fluency in Phaidra's reinforcement learning technology, AI factory platform, and target customers.
• Review current marketing efforts, pipeline performance, and handoffs; assess collaboration touchpoints with Design.
• Audit positioning, website, content, campaigns, and public narrative.
• Build relationships with Sales, Product, Solutions, Design, and executive leadership.
• Identify early opportunities and gaps in marketing, tools, and messaging.

In your first 60 days

• Refine positioning and narrative to clearly differentiate Phaidra from legacy solutions.
• Launch or optimize pilot demand generation programs aligned to target customers and revenue goals.
• Establish marketing KPIs, dashboards, and cadence tied to pipeline and revenue projections.
• Define foundational processes and frameworks for future marketing activities with Design collaboration.

In your first 90 days

• Deliver a scalable marketing strategy and 12–18 month roadmap, with priorities for content, campaigns, PR, events, and Design-led creative.
• Show early improvements in pipeline quality and velocity through pilots.
• Roll out consistent messaging across website, sales enablement, and media channels in alignment with Design.
• Provide a framework for future marketing execution, including resources, processes, and priorities to scale the team.

Key Qualifications

• 10+ years of marketing experience in tech, with leadership at a Series B or later-stage company.
• Proven track record of driving measurable pipeline and revenue impact through marketing programs.
• Experience building and executing marketing strategy from zero; comfortable as strategist and operator.
• Strong background in positioning, messaging, and storytelling for complex technical products.
• Exceptional cross-functional leadership, able to work with Sales, Product, Solutions, and executive leadership.
• Comfortable in technical environments, able to explain AI, software, and domain concepts to non-experts and sophisticated buyers.
• Ability to operate in ambiguity and build processes for a growing marketing function.
• Alignment with Phaidra's values: transparency, collaboration, operational excellence, ownership, and empathy.

Preferred Skills & Experience

• Experience marketing complex systems at the intersection of software, hardware, and physical infrastructure (data centers, energy, industrial automation, or climate tech).
• Hands-on experience launching integrated marketing programs across digital, content, events, community, and partner channels.
• Experience scaling marketing functions with KPIs, dashboards, reporting cadence, and marketing operations.
• Track record of translating complex technical solutions into clear value propositions for multiple stakeholders.

General Interview Process

All interviews are via Google Meet with active video required.

• Meeting with People Operations (30 minutes)
• Meeting with VP, Sales (30 minutes)
• Meeting with VP of Analytics & Observability (30 minutes)
• Meeting with Design (30 minutes)
• Meeting with Director, People Operations (30 minutes)
• Culture fit interview with Phaidra's co-founders (30 minutes)

Compensation & Benefits

• Base salary ranges vary by location, with tiers for different metros in the United States (examples provided).
• Equity included. These are best-faith estimates and depend on experience, education, level, and location.
• Benefits: remote-friendly, medical/dental/vision, unlimited PTO with minimum, parental leave, stipends, and company equipment.

Note: Not all benefits apply to temporary employees such as interns.

Remote & Equal Opportunity

We are a 100% remote company with a culture of asynchronous communication and documentation-first practices to support time zones and collaboration.

Equal Opportunity Employment Phaidra is an Equal Opportunity Employer. We hire based on merit and qualifications and do not discriminate. For assistance with the application process, contact

E-Verify Notice Phaidra participates in E-Verify to verify work authorization for new employees in the United States. Additional information is available about E-Verify. This role remains open until filled. We do not sponsor visas. WE DO NOT ACCEPT APPLICATIONS FROM RECRUITERS.

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