Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC

Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC

Join to apply for the Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC role at Samsung Electronics America .

Position Summary: Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. SEA is dedicated to making a positive impact on the environment through eco‑conscious products and practices.

Role Overview: This role is the single‑threaded owner for Samsung’s smartphone launches and most critical Key Buying Moments (KBMs) on Samsung.com. You will translate global product vision into clear commercial and customer decisions for the U.S. DTC business, leading cross‑functional teams and owning outcomes across revenue, margin, inventory, and customer experience.

• Own end‑to‑end go‑to‑market lifecycle for smartphone launches and Key Buying Moments on Samsung.com, from early strategy through post‑event optimization.


• Serve as the single point of accountability for GTM outcomes across revenue, margin, mix, inventory, and customer experience.


• Define clear success metrics, decision principles, and trade‑offs for each launch and KBM.

• Translate global product and brand strategy into U.S. Samsung.com GTM plans for launches and KBMs.


• Lead integrated planning across Product, Product Marketing, Brand Marketing, E‑commerce, Customer Experience, Pricing Operations, CRM, Analytics, Supply Chain, Finance, and Legal.


• Design GTM strategy and ensure alignment across all customer touchpoints.

• Own offer architecture for launches; run volume and revenue scenario planning to balance sales growth, profitability, and inventory objectives.


• Partner with Finance to model outcomes and manage P & L trade‑offs.

• Drive readiness across site experience, systems, inventory allocation, merchandising, and customer support.


• Run GTM governance, timelines, and decision forums; surface risks early and drive resolution.


• Operate hands‑on during launches and KBMs to ensure speed, quality, and issue resolution.

• Own performance tracking, lead cross‑functional war rooms, and executive‑level reporting.


• Rapidly diagnose issues and lead course correction.


• Capture, document and institutionalize learnings to continuously improve Samsung’s GTM execution.

• Lead through influence in a highly matrixed, global organization.


• Align senior stakeholders with competing priorities.


• Serve as a trusted thought partner on GTM strategy and execution.

Skills and Qualifications

• 8–12+ years in go‑to‑market, category management, commercial leadership, or strategy.


• Proven ownership of complex, high‑stakes launches and peak commercial events with measurable revenue impact.


• Experience in large, matrixed organizations.


• Experience engaging with VP‑level stakeholders.


• Strong exposure to e‑commerce and/or consumer electronics.


• Bachelor’s degree required; MBA or equivalent strongly preferred.

Core Capabilities

• Strategic & Commercial Acumen : Deep understanding of GTM mechanics (pricing, promotions, trade‑in, financing, and demand shaping); strong P & L mindset; customer‑backward thinking grounded in data.


• Operator Mindset : Ability to move from strategy definition to hands‑on execution; comfort making high‑impact decisions under tight timelines; proven ability to lead during ambiguity and incomplete information; strong planning, prioritization, and risk management skills.


• Cross‑Functional Leadership : Exceptional influence without authority; proven track record aligning diverse teams and driving decisions at speed; clear, concise executive communication and storytelling.


• Analytical & Technical : Strong command of GTM and performance KPIs; advanced Excel and PowerPoint skills; Tableau experience (Desktop preferred); familiarity with Jira and Confluence.


• Personal Attributes : Ownership mindset and bias to action; high standards for execution quality and accountability; resilient, adaptable, and calm under pressure.

Seniority Level : Director

Employment Type : Full‑time

Job Function : Other (Computers & Electronics Manufacturing)

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process: Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation, please contact our Reasonable Accommodation Team at 855‑557‑3247 or via email at

Equal Employment Opportunity Statement: Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Benefits: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. Employees are eligible for MBO bonus compensation.

Life @ Samsung:

Benefits @ Samsung:

#J-18808-Ljbffr