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Join to apply for the Principal Product Marketing Manager role at Adobe

Our Company: Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About the Role:

Adobe is seeking a visionary Principal Product Marketing Manager to lead the go-to-market strategy for AI capabilities. This role is ideal for a strategic marketer with deep expertise in artificial intelligence and a passion for transforming how content is planned, created, managed, and delivered across enterprise ecosystems. You will shape market perception, drive adoption, and position Adobe as the leader in AI-driven content operations.

Key Responsibilities:

Lead the product marketing strategy and execution for AI capabilities across Adobe’s Content Supply Chain offerings.
Develop differentiated messaging and positioning that highlights how AI accelerates content velocity, streamlines operations, and dramatically improves marketing outcomes.
Collaborate closely with product and engineering teams to influence roadmap decisions and ensure market fit.
Develop compelling content for sales enablement, customer education, analyst engagement, and executive briefings.
Conduct market and competitive research to uncover trends, opportunities, and emerging threats in AI and content operations.
Collaborate with cross-functional teams to support strategic deals, product launches, and customer adoption initiatives.
Serve as a thought leader representing Adobe at industry events, webinars, and executive forums focused on AI and content transformation.

Qualifications:

8+ years of product marketing experience, including 3+ years focused on AI-native products and enterprise content platforms.
Deep understanding of AI technologies such as generative AI, predictive modeling, and intelligent automation.
Proven track record of launching and scaling AI-native products in B2B environments.
Exceptional storytelling and communication skills, with the ability to translate technical innovation into business value.
Experience engaging with enterprise customers in marketing, creative, or operations roles.
Strategic thinker with strong execution skills and a collaborative mindset.

Preferred Qualifications:

Familiarity with Adobe Workfront, Adobe Experience Cloud, Adobe GenStudio, Adobe Experience Manager, Creative Cloud, or similar content solutions.
Experience in work management, marketing operations, content lifecycle management, or digital asset management.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

#J-18808-Ljbffr","

Join to apply for the Principal Product Marketing Manager role at Adobe

Our Company: Changing the world through digita...","Principal Product Marketing Manager",["B","1956267387"],"5 hours ago","/jobs/1956267387-principal-product-marketing-manager","/jobs?keyword=Principal+Product+Marketing+Manager",{"_429":428,"_433":512,"_452":453,"_444":513,"_243":514,"_440":515,"_427":428,"_111":516,"_431":194,"_432":194,"_454":453,"_442":443,"_425":517,"_455":518,"_430":118,"_466":467,"_460":519,"_468":516,"_469":443,"_471":520,"_473":474,"_475":521},["D",1772271564000],"Adobe Inc.","A leading software company in California is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for Firefly Services. This pivotal role involves driving the adoption of generative AI tools among major brands, requiring over 10 years of experience in product marketing, particularly in enterprise SaaS. Ideal candidates will have strong sales enablement skills and the ability to craft effective messaging. Compensation ranges from $141,200 to $249,700 annually, based on location and experience.
#J-18808-Ljbffr","A leading software company in California is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for Firefly Services. T...","Senior Product Marketing Lead, Enterprise AI APIs",["B","2734384662"],"Work at Adobe Inc.","/jobs/2734384662-senior-product-marketing-lead-enterprise-ai-apis","/jobs?keyword=Adobe+Inc.","/jobs?keyword=Senior+Product+Marketing+Lead%2C+Enterprise+AI+APIs",{"_429":428,"_433":523,"_452":453,"_444":513,"_243":524,"_440":525,"_427":428,"_111":526,"_431":194,"_432":194,"_454":453,"_442":443,"_425":527,"_455":518,"_430":118,"_466":508,"_460":528,"_468":526,"_469":443,"_471":520,"_473":474,"_475":529},["D",1772347665000],"A leading tech company is seeking a Principal Product Marketing Manager to shape go-to-market strategies for a Generative AI-based Commerce Media solution. This role involves leading customer research, crafting compelling messaging, and collaborating with various teams to optimize sales success. To qualify, candidates should have over 10 years of experience in product marketing within technology sectors, particularly in Retail Media or Commerce Media. The position is based in San Jose, California, and offers competitive compensation tailored to market standards.
#J-18808-Ljbffr","A leading tech company is seeking a Principal Product Marketing Manager to shape go-to-market strategies for a Generative AI-based Commerce Media s...","GenStudio Commerce Media Marketing Lead",["B","1956267837"],"/jobs/1956267837-genstudio-commerce-media-marketing-lead","/jobs?keyword=GenStudio+Commerce+Media+Marketing+Lead",{"_429":428,"_433":531,"_452":453,"_444":513,"_243":532,"_440":533,"_427":428,"_111":534,"_431":194,"_432":194,"_454":453,"_442":443,"_425":535,"_455":518,"_430":118,"_466":508,"_460":536,"_468":534,"_469":443,"_471":520,"_473":474,"_475":537},["D",1772347662000],"A leading software company is seeking a Principal Product Marketing Manager for their GenStudio team in San Jose, California. The role focuses on leading the go-to-market strategy for an enterprise-grade solution centered on Generative AI, driving customer engagement, and creating impactful messaging. Ideal candidates will have over 10 years in product marketing or related GTM experience, with a strong ability to conduct customer research and build successful enablement programs.
#J-18808-Ljbffr","A leading software company is seeking a Principal Product Marketing Manager for their GenStudio team in San Jose, California. The role focuses on l...","GenStudio PMM Lead — Enterprise GTM & Strategy",["B","1956267609"],"/jobs/1956267609-genstudio-pmm-lead-enterprise-gtm-strategy","/jobs?keyword=GenStudio+PMM+Lead+%E2%80%94+Enterprise+GTM+%26+Strategy",{"_429":428,"_433":539,"_452":453,"_444":513,"_243":540,"_440":541,"_427":428,"_111":542,"_431":194,"_432":194,"_454":453,"_442":443,"_425":543,"_455":518,"_430":118,"_466":508,"_460":544,"_468":542,"_469":443,"_471":520,"_473":474,"_475":545},["D",1772348136000],"A leading software company in San Jose is seeking a Director of Product Marketing to shape the enterprise Generative AI strategy. You will lead marketing for AI-enhanced solutions, working cross-functionally across teams to drive go-to-market initiatives. The ideal candidate will have over 10 years of product marketing experience, especially in AI, as well as a strong background in managing teams and crafting compelling narratives. Competitive compensation package offered.
#J-18808-Ljbffr","A leading software company in San Jose is seeking a Director of Product Marketing to shape the enterprise Generative AI strategy. You will lead mar...","Director of AI Product Marketing, Firefly Foundry",["B","2734227549"],"/jobs/2734227549-director-of-ai-product-marketing-firefly-foundry","/jobs?keyword=Director+of+AI+Product+Marketing%2C+Firefly+Foundry","actionData","errors"]