Head of Direct-to-Consumer (DTC)
Position Type: Full-Time/Hybrid
Pay Range: 100K-150K+ DOE
Job Department: E-commerce Department
Founded in 1986, Enchanté Accessories Inc. is an industry leader in consumer products with a diverse portfolio of brands and product divisions. In 2025, Enchanté acquired NUDESTIX, a globally recognized beauty brand with a strong wholesale and retail presence. As part of this next phase of growth, we are investing in building a scalable, profitable direct-to-consumer (DTC) business across the U.S. and Canada.
We are seeking a Head of Direct-to-Consumer (DTC) to lead and scale NUDESTIX’s ecommerce business and own its performance end-to-end.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Our fast-paced company is seeking a strategic, results-driven Head of DTC to manage and grow our e-commerce channel. This role owns the DTC business from strategy through execution, with full accountability for revenue, profitability, and performance.
- Own the end-to-end DTC P&L, including revenue, contribution margin, and growth targets
- Develop and execute a scalable DTC growth strategy across U.S. and Canada markets
- Set short- and long-term plans, including quarterly and annual growth roadmaps
- Oversee customer acquisition strategy across paid media channels, ensuring decisions are grounded in unit economics and LTV
- Partner with creative and performance teams to optimize funnels, offers, and conversion rates
- Own the ecommerce storefront experience, including PDPs, landing pages, and checkout flows
- Drive CRO initiatives to improve conversion rate, AOV, and overall site performance
- Lead retention and lifecycle marketing strategies, including email, SMS, and repeat purchase programs
- Build, manage, and develop a high-performing DTC team
- Manage external agencies and vendors and hold them accountable to clear KPIs
- Collaborate cross-functionally with brand, product, operations, and finance teams
- Perform related duties as assigned
COMPETENCIES
- Proven experience scaling a DTC business from approximately $1–5M to $10M+ in annual revenue
- Experience managing paid media at a strategic level
- Prior experience in beauty, consumer products, or related industries is preferred
- Strong ecommerce and DTC business acumen
- Proven ability to own and manage a P&L
- Strong analytical, organizational, and problem-solving skills
- Excellent communication and leadership abilities
- Ability to manage multiple priorities in a fast-paced environment
- Strategic thinker with hands-on execution capability
- Ability to work collaboratively with cross-functional teams
EDUCATION AND EXPERIENCE
7-10+ year(s) of related experience in ecommerce or direct-to-consumer role
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