Overview
Ignite Visibility is an award-winning performance marketing agency, consistently ranked among the top digital marketing firms in the nation. Our growth is fueled by data-driven strategies, cutting-edge technology, creative excellence, and an exceptional team. As we scale, integrating our technical and creative capabilities is paramount to delivering unparalleled value and innovation for our clients. We are seeking a senior executive to unify and lead our world-class Web Development and Creative functions.
The Opportunity: A Unified Creative & Technical Vision
This is a high-impact executive role reporting directly to the COO and serving as a key member of the senior leadership team. The EVP will consolidate and lead our Web Development, Creative, and CRO departments into a single, high-performing organization that blends innovation, design excellence, and scalable technical delivery.
You will be the visionary setting the direction for how world-class creative and robust, innovative web development come together to accelerate client success. This role is not just about management; it’s about integration, inspiration, and driving measurable business outcomes. You will be responsible for the P&L, operational excellence, and the growth and development of a large, multi-disciplinary team.
Key Responsibilities
- Executive Leadership & P&L Management:
- Provide strategic direction and operational leadership for a consolidated department of 150+ professionals across web development, creative design, and conversion rate optimization (CRO).
- Own and manage the department P&L, partnering closely with Finance, HR, and Operations to drive forecasting accuracy, resource optimization, and overall profitability against financial targets.
- Drive client satisfaction, retention, and growth by partnering closely with Earned Media, Paid Media, and SaaS teams to maximize client value through integrated strategies, cross-channel collaboration, and full use of Ignite’s digital solutions and platforms.
- Serve as a key business partner to the executive team, contributing to company-wide strategy, new business pitches, and long-term growth planning.
- Team Development & Operational Excellence:
- Mentor, coach, and develop a large team of directors, managers, and individual contributors, fostering a culture of collaboration, innovation, and high performance.
- Operationalize the integrated team, establishing clear processes, workflows, and communication channels between creative and technical disciplines to maximize efficiency and output quality.
- Ensure exceptional client outcomes across enterprise and SMB accounts through delivery excellence and data-driven performance management.
- Lead the integration of previously separate teams and cultures into a unified organization with shared goals, systems, and workflows.
- Foster an inclusive, transparent culture that empowers creativity, celebrates innovation, and aligns technical execution with client impact.
- Define and track success metrics across quality, timeliness, client satisfaction, and profitability to ensure accountability and continuous improvement.
- Client & Business Engagement:
- Act as a senior point of contact for key client engagements, comfortably engaging with C-level executives (CMOs, CTOs) to build trust and align on strategic vision.
- Partner with the Sales and Client Services departments to scope new projects, contribute to proposals, and identify opportunities for organic growth within existing accounts.
- Represent the unified department’s capabilities in strategic client and new business presentations, articulating how creative and technical excellence drive measurable outcomes.
- Technical & Creative Vision:
- Maintain a hands-on understanding of modern web design, development technologies, and creative trends to guide the team’s technical and artistic direction.
- Ensure all deliverables—from enterprise-level web platforms to high-converting creative assets—are innovative, scalable, and of the highest quality.
- Partner with the AI and Automation teams to pilot new tools, frameworks, and processes that enhance creative velocity and web delivery efficiency.
Required Qualifications & Experience
- 15+ years of progressive leadership experience within a creative and/or web development agency environment.
- Proven track record of successfully leading and scaling large (150+), multi-disciplinary teams of developers, designers, and CRO specialists.
- Demonstrated experience managing a significant P&L, with responsibility for budgeting, forecasting, and financial performance.
- Strong history of engaging with C-level clients and internal stakeholders as a trusted strategic partner.
- A visionary yet hands-on background in web design and development, with the ability to guide technical and creative excellence.
- Exceptional people leadership skills with a proven ability to mentor senior leaders, resolve complex challenges, and inspire large teams.
- Strong understanding of how automation, AI, and data-driven decisioning intersect with creative and development processes.
- Experience leading through acquisition or integration of multi-entity teams preferred.
What We Offer
- A competitive executive salary and equity package.
- A pivotal role with high visibility and direct impact on the company’s strategic direction and integration.
- Comprehensive benefits package including health, dental, vision, and 401(k).
- The unique opportunity to build, shape, and lead a unified, world-class Web Development and Creative department for a recognized industry leader.
Ready to Build and Create Our Future?
If you are a seasoned executive who is excited by the challenge of uniting technical and creative excellence to drive tangible business results, we encourage you to apply.
Please submit your resume and a cover letter detailing your experience leading large, multi-disciplinary teams, managing a P&L, and your philosophy on integrating web development and creative services to accelerate client success.
Ignite Visibility is an Equal Opportunity Employer.
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