Job Overview
Summary/Objective The New and Used Car Salesperson is directly responsible for selling new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.
Essential Functions Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
Writes complete sales orders and processes paperwork in accordance with dealership policies
Maintains owner follow-up system that encourages repeat business and contributes to customer satisfaction
Maintains a prospect development system
Conducts business in an ethical and professional manner
Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
Follows dealership procedure to obtain proper identification from customer prior to test drive
Follows dealership sales process as directed by sales management
Demonstrate vehicles, offer test drives to all prospects and follows test drive route
Exhibits high level of commitment to customer satisfaction
Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
Keeps abreast of new products, features, accessories, etc., and their benefits to customers
Knows and understands equity and values, and is able to explain depreciation to the customer
Ensures the Sales Manager has an opportunity to meet each customer
Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)
Prepares sold vehicles for customer delivery prior to customer arrival
Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
Schedules first service appointment
Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively
Attends company meetings as required
Maintains a professional business appearance as determined by dealership management in accordance with company policies
Knows and understands the federal, state, and local requirements that govern the company's business
Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals
Greets customers promptly and is polite and friendly
Consistently follows the outlined sales process
Utilizes floor time effectively in meeting the customers' needs and soliciting sales
Performs pre-delivery inspection and road test before delivery to customer
Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty
Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
Conducts telephone transactions courteously and promptly
Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
Utilizes dealership sales control (confirm CRM/DSM) system
Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person and is able to train other subordinates or peers to do the same
Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
Directs customers to product information resources, including those available on the Internet
Maintains an ongoing customer database to capture repeat business
Attends product and sales training courses as determined by sales management and manufacturer
Maintains required dealership certifications
Sells, leases, and delivers new and used vehicles
Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average
Moves and arranges display vehicles on showroom and on lot as directed by management
Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance
Maintains reporting systems required by general management and the manufacturer
Ensures that the work areas and customer waiting area are kept clean
Follows all attendance and punctuality standards with adherence to timekeeping standards
Follows the Code of Business Ethics and Conduct
Understands and follows all work rules and procedures and follows lawful directions from Supervisors
Upholds the company's non-disclosure and confidentiality policies and agreements
Maintains a professional appearance for self and subordinates in accordance with company policy
Attends pertinent training on request
Assists with organizing and attends special events held at dealership or in the community
Attends company meetings as required
Other duties as assigned Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EEO Statement The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Requirements
Competencies Able to establish personal sales goals and implement a plan of action to achieve goals
Ability to understand, keep abreast of, and comply with federal, state, and local regulations that impact retail automotive sales
Computer proficiency
Good communication skills, both oral and written, with the ability to effectively communicate via face-to-face, phone, or by other means of communication
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to process data and organize it for management analysis
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Ability to understand and follow work rules and procedures
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
Ability to interact well with others and be a positive influence on morale of department, dealership and organization Supervisory Responsibility None unless otherwise stated
Work Environment/Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds. This position requires a good deal of walking or standing, 50 percent of the time or greater will stand and move throughout the dealership facility (lot, showroom, service department, offices) for most of the shift This position may include prolonged periods of sitting with some pushing and pulling of arm or leg controls This position requires climb, stoop, and kneel This position requires the ability to hear and talk This position requires the ability to have sufficient foot/hand/eye coordination to safely drive a vehicle Will spend time outdoors, under varying climate conditions, subject to the elements, and may experience extreme heat and extreme cold and will also spend time indoors in air-conditioned areas During winter months, will assist in cleaning vehicles from snow if applicable to the local climate
Position Type/Expected Hours of Work Schedule may vary from week to week depending on operational needs. Works evenings, weekends, and holidays as required.
Required Education and Experience No prior experience or training is required High school diploma or general education degree (GED) or equivalent combination of education and experience
Preferred Education and Experience One-year certificate from college or technical school; or three to six months related experience and/or training; or equivalent combination of education and experience Associate's degree ( or equivalent from two-year College or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience
Additional Eligibility Qualifications (Certification/Licenses/Registrations) Valid Driver's License Driving Record the meets insurance requirements and company policy Current and active Sales License, in states where applicable
Summary/Objective The New and Used Car Salesperson is directly responsible for selling new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.
Essential Functions Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
Writes complete sales orders and processes paperwork in accordance with dealership policies
Maintains owner follow-up system that encourages repeat business and contributes to customer satisfaction
Maintains a prospect development system
Conducts business in an ethical and professional manner
Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
Follows dealership procedure to obtain proper identification from customer prior to test drive
Follows dealership sales process as directed by sales management
Demonstrate vehicles, offer test drives to all prospects and follows test drive route
Exhibits high level of commitment to customer satisfaction
Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
Keeps abreast of new products, features, accessories, etc., and their benefits to customers
Knows and understands equity and values, and is able to explain depreciation to the customer
Ensures the Sales Manager has an opportunity to meet each customer
Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)
Prepares sold vehicles for customer delivery prior to customer arrival
Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
Schedules first service appointment
Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively
Attends company meetings as required
Maintains a professional business appearance as determined by dealership management in accordance with company policies
Knows and understands the federal, state, and local requirements that govern the company's business
Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals
Greets customers promptly and is polite and friendly
Consistently follows the outlined sales process
Utilizes floor time effectively in meeting the customers' needs and soliciting sales
Performs pre-delivery inspection and road test before delivery to customer
Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty
Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
Conducts telephone transactions courteously and promptly
Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
Utilizes dealership sales control (confirm CRM/DSM) system
Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person and is able to train other subordinates or peers to do the same
Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
Directs customers to product information resources, including those available on the Internet
Maintains an ongoing customer database to capture repeat business
Attends product and sales training courses as determined by sales management and manufacturer
Maintains required dealership certifications
Sells, leases, and delivers new and used vehicles
Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average
Moves and arranges display vehicles on showroom and on lot as directed by management
Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance
Maintains reporting systems required by general management and the manufacturer
Ensures that the work areas and customer waiting area are kept clean
Follows all attendance and punctuality standards with adherence to timekeeping standards
Follows the Code of Business Ethics and Conduct
Understands and follows all work rules and procedures and follows lawful directions from Supervisors
Upholds the company's non-disclosure and confidentiality policies and agreements
Maintains a professional appearance for self and subordinates in accordance with company policy
Attends pertinent training on request
Assists with organizing and attends special events held at dealership or in the community
Attends company meetings as required
Other duties as assigned Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EEO Statement The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Requirements
Competencies Able to establish personal sales goals and implement a plan of action to achieve goals
Ability to understand, keep abreast of, and comply with federal, state, and local regulations that impact retail automotive sales
Computer proficiency
Good communication skills, both oral and written, with the ability to effectively communicate via face-to-face, phone, or by other means of communication
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to process data and organize it for management analysis
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Ability to understand and follow work rules and procedures
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
Ability to interact well with others and be a positive influence on morale of department, dealership and organization Supervisory Responsibility None unless otherwise stated
Work Environment/Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds. This position requires a good deal of walking or standing, 50 percent of the time or greater will stand and move throughout the dealership facility (lot, showroom, service department, offices) for most of the shift This position may include prolonged periods of sitting with some pushing and pulling of arm or leg controls This position requires climb, stoop, and kneel This position requires the ability to hear and talk This position requires the ability to have sufficient foot/hand/eye coordination to safely drive a vehicle Will spend time outdoors, under varying climate conditions, subject to the elements, and may experience extreme heat and extreme cold and will also spend time indoors in air-conditioned areas During winter months, will assist in cleaning vehicles from snow if applicable to the local climate
Position Type/Expected Hours of Work Schedule may vary from week to week depending on operational needs. Works evenings, weekends, and holidays as required.
Required Education and Experience No prior experience or training is required High school diploma or general education degree (GED) or equivalent combination of education and experience
Preferred Education and Experience One-year certificate from college or technical school; or three to six months related experience and/or training; or equivalent combination of education and experience Associate's degree ( or equivalent from two-year College or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience
Additional Eligibility Qualifications (Certification/Licenses/Registrations) Valid Driver's License Driving Record the meets insurance requirements and company policy Current and active Sales License, in states where applicable