Associate Director, Brand & Integrated Marketing (Healthcare / Medical Device)
24 Seven, Minneapolis, Minnesota, United States, 55400
Associate Director, Brand & Integrated Marketing (Healthcare / Medical Device)
Contract type:
Full-Time
Location:
Minneapolis, Minnesota
Specialty:
Marketing
Salary:
$130,000-$145,000 per year
Remote:
No
Reference:
507184
Contact name:
Calvin Pupkes
Job description Department:
Global Brand & Marketing
Reports To:
VP, Global Brand & Customer Acquisition
Employment Type:
Full-Time (Permanent/Direct Hire)
Location:
Downtown Minneapolis, Hybrid 3x per week
Compensation:
$130,000–$145,000 + 15% annual bonus, 401K match, industry‑leading PTO
About the Role We’re hiring an
Associate Director, Brand & Integrated Marketing
to lead end‑to‑end brand strategy and integrated marketing initiatives across a portfolio of
healthcare / medical device
offerings for a global healthcare client. This role is responsible for strengthening brand equity, driving qualified demand, and ensuring a consistent, differentiated brand presence across customer touchpoints. The ideal candidate is a
modern, full‑funnel marketer —equally comfortable shaping brand narrative and leading integrated campaigns that connect
upper‑funnel brand building
to
mid‑and‑lower‑funnel performance outcomes . You’ll partner closely with cross‑functional teams (marketing, insights, product, commercial, retail/field, and customer experience) and lead agency relationships to deliver measurable impact.
Brand Strategy & Positioning
Lead development and refinement of brand positioning, architecture, and value propositions for a portfolio of healthcare/medical device offerings.
Translate category, competitor, and audience insights into differentiated brand strategies and go‑to‑market frameworks.
Define and champion brand guidelines (visual identity, tone of voice, messaging hierarchy) and ensure consistent application across channels and partners.
Partner with product, retail/field, and customer experience teams to embed brand strategy across the end‑to‑end customer journey.
Integrated Campaign Development
Lead fully integrated campaigns (TV/video, digital, social, audio, OOH, experiential, and in‑person/retail environments) from brief through execution and optimization.
Write strategic briefs that connect business objectives, customer insights, and brand strategy into clear campaign platforms and creative territories.
Oversee creative direction and narrative across assets, balancing brand‑building and performance goals.
Partner closely with acquisition and lifecycle teams to align campaigns with landing experiences, lead‑generation programs, and CRM messaging.
Media & Channel Stewardship
Collaborate with internal stakeholders and media partners to define channel roles across the funnel and build media approaches that reinforce brand objectives.
Ensure message cohesion across linear and streaming TV, paid social, search, display, email/CRM, website, and retail/field environments.
Support always‑on content strategies (editorial/educational content, testimonials, thought leadership, partnerships) that sustain visibility and credibility.
Evaluate sponsorships, partnerships, and co‑marketing opportunities that strengthen reach and brand trust with priority audiences.
Performance, Insights & Optimization
Define success metrics and measurement frameworks for brand initiatives (awareness, consideration, preference, brand health KPIs, and business outcomes).
Interpret quantitative and qualitative data (brand trackers, campaign performance, audience research) to identify insights and optimization opportunities.
Build a test‑and‑learn agenda for creative, messaging, and channel strategies to continuously improve effectiveness.
Develop clear, story‑driven performance readouts and recommendations for senior leadership and stakeholders.
Stakeholder & Agency Leadership
Serve as a strategic partner to key business units and commercial teams, ensuring brand initiatives support growth priorities.
Lead and manage creative agencies, consultancies, and production partners—holding teams accountable to quality, timelines, and outcomes.
Work cross‑functionally with digital marketing, retail/field operations, training, and communications to align priorities and ensure seamless execution.
Influence internal stakeholders on brand best practices, adoption of national campaigns, and consistent use of brand standards.
Governance & Team Leadership
Establish governance processes for brand approvals, asset management, and localization to maintain quality and consistency at scale.
Provide coaching and strategic guidance to internal contributors (direct or matrixed), fostering a culture of collaboration, speed, and innovation.
Act as a thought leader on modern brand building—bringing together data, technology, and creativity in a performance‑oriented environment.
What We’re Looking For
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s a plus).
7–10+ years of progressive experience in brand marketing, integrated marketing, or go‑to‑market roles—ideally within healthcare, medical device, multi‑location retail, or consumer services.
Proven track record leading large‑scale integrated campaigns across TV/video and digital channels with clear evidence of business impact.
Strong understanding of full‑funnel marketing and how brand and performance tactics work together to drive growth.
Experience partnering with media and creative agencies and thriving in complex, matrixed stakeholder environments.
Strong analytical orientation—comfortable using research and performance data to drive decisions and optimize.
Exceptional communication, storytelling, and presentation skills; able to influence senior leaders and non‑marketing stakeholders.
Highly organized, self‑directed, and comfortable operating in a fast‑paced environment.
Preferred Skills & Tools
Familiarity with analytics and reporting tools (e.g., Adobe Analytics, Google Analytics, Power BI) and brand tracking platforms.
Experience with CRM and marketing automation ecosystems.
Exposure to regulated categories and claims/compliance review processes is a plus.
Why Join Join a high‑impact brand team where you’ll shape strategy, lead integrated campaigns, and influence the customer experience across touchpoints—building a differentiated brand in a growth‑focused environment. Ultimately, your work will help more people access and benefit from life‑changing medical devices—supporting better healthcare journeys across the country. If you’re looking for a marketing role where strategy, creativity, and performance connect to real‑world impact, we’d love to hear from you—apply today.
Recruiter Calvin Pupkes
#J-18808-Ljbffr
Full-Time
Location:
Minneapolis, Minnesota
Specialty:
Marketing
Salary:
$130,000-$145,000 per year
Remote:
No
Reference:
507184
Contact name:
Calvin Pupkes
Job description Department:
Global Brand & Marketing
Reports To:
VP, Global Brand & Customer Acquisition
Employment Type:
Full-Time (Permanent/Direct Hire)
Location:
Downtown Minneapolis, Hybrid 3x per week
Compensation:
$130,000–$145,000 + 15% annual bonus, 401K match, industry‑leading PTO
About the Role We’re hiring an
Associate Director, Brand & Integrated Marketing
to lead end‑to‑end brand strategy and integrated marketing initiatives across a portfolio of
healthcare / medical device
offerings for a global healthcare client. This role is responsible for strengthening brand equity, driving qualified demand, and ensuring a consistent, differentiated brand presence across customer touchpoints. The ideal candidate is a
modern, full‑funnel marketer —equally comfortable shaping brand narrative and leading integrated campaigns that connect
upper‑funnel brand building
to
mid‑and‑lower‑funnel performance outcomes . You’ll partner closely with cross‑functional teams (marketing, insights, product, commercial, retail/field, and customer experience) and lead agency relationships to deliver measurable impact.
Brand Strategy & Positioning
Lead development and refinement of brand positioning, architecture, and value propositions for a portfolio of healthcare/medical device offerings.
Translate category, competitor, and audience insights into differentiated brand strategies and go‑to‑market frameworks.
Define and champion brand guidelines (visual identity, tone of voice, messaging hierarchy) and ensure consistent application across channels and partners.
Partner with product, retail/field, and customer experience teams to embed brand strategy across the end‑to‑end customer journey.
Integrated Campaign Development
Lead fully integrated campaigns (TV/video, digital, social, audio, OOH, experiential, and in‑person/retail environments) from brief through execution and optimization.
Write strategic briefs that connect business objectives, customer insights, and brand strategy into clear campaign platforms and creative territories.
Oversee creative direction and narrative across assets, balancing brand‑building and performance goals.
Partner closely with acquisition and lifecycle teams to align campaigns with landing experiences, lead‑generation programs, and CRM messaging.
Media & Channel Stewardship
Collaborate with internal stakeholders and media partners to define channel roles across the funnel and build media approaches that reinforce brand objectives.
Ensure message cohesion across linear and streaming TV, paid social, search, display, email/CRM, website, and retail/field environments.
Support always‑on content strategies (editorial/educational content, testimonials, thought leadership, partnerships) that sustain visibility and credibility.
Evaluate sponsorships, partnerships, and co‑marketing opportunities that strengthen reach and brand trust with priority audiences.
Performance, Insights & Optimization
Define success metrics and measurement frameworks for brand initiatives (awareness, consideration, preference, brand health KPIs, and business outcomes).
Interpret quantitative and qualitative data (brand trackers, campaign performance, audience research) to identify insights and optimization opportunities.
Build a test‑and‑learn agenda for creative, messaging, and channel strategies to continuously improve effectiveness.
Develop clear, story‑driven performance readouts and recommendations for senior leadership and stakeholders.
Stakeholder & Agency Leadership
Serve as a strategic partner to key business units and commercial teams, ensuring brand initiatives support growth priorities.
Lead and manage creative agencies, consultancies, and production partners—holding teams accountable to quality, timelines, and outcomes.
Work cross‑functionally with digital marketing, retail/field operations, training, and communications to align priorities and ensure seamless execution.
Influence internal stakeholders on brand best practices, adoption of national campaigns, and consistent use of brand standards.
Governance & Team Leadership
Establish governance processes for brand approvals, asset management, and localization to maintain quality and consistency at scale.
Provide coaching and strategic guidance to internal contributors (direct or matrixed), fostering a culture of collaboration, speed, and innovation.
Act as a thought leader on modern brand building—bringing together data, technology, and creativity in a performance‑oriented environment.
What We’re Looking For
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s a plus).
7–10+ years of progressive experience in brand marketing, integrated marketing, or go‑to‑market roles—ideally within healthcare, medical device, multi‑location retail, or consumer services.
Proven track record leading large‑scale integrated campaigns across TV/video and digital channels with clear evidence of business impact.
Strong understanding of full‑funnel marketing and how brand and performance tactics work together to drive growth.
Experience partnering with media and creative agencies and thriving in complex, matrixed stakeholder environments.
Strong analytical orientation—comfortable using research and performance data to drive decisions and optimize.
Exceptional communication, storytelling, and presentation skills; able to influence senior leaders and non‑marketing stakeholders.
Highly organized, self‑directed, and comfortable operating in a fast‑paced environment.
Preferred Skills & Tools
Familiarity with analytics and reporting tools (e.g., Adobe Analytics, Google Analytics, Power BI) and brand tracking platforms.
Experience with CRM and marketing automation ecosystems.
Exposure to regulated categories and claims/compliance review processes is a plus.
Why Join Join a high‑impact brand team where you’ll shape strategy, lead integrated campaigns, and influence the customer experience across touchpoints—building a differentiated brand in a growth‑focused environment. Ultimately, your work will help more people access and benefit from life‑changing medical devices—supporting better healthcare journeys across the country. If you’re looking for a marketing role where strategy, creativity, and performance connect to real‑world impact, we’d love to hear from you—apply today.
Recruiter Calvin Pupkes
#J-18808-Ljbffr