Sr. Director, Reader Revenue Growth & Acquisition
Associated Press, New York, New York, us, 10261
The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.
Why this Role Matters As The Associated Press continues to diversify its revenue base by investing in its consumer-facing business, we are seeking a
Sr Director, Reader Revenue Growth and Acquisition
to lead strategy and execution for our fast-growing consumer donations business. This is a revenue leadership role accountable for scaling recurring donations by expanding and activating engaged consumer audiences and converting that engagement into durable financial support for AP’s journalism. You will drive growth through scalable systems, lifecycle strategies, funnel optimization, and experimentation. This relatively new line of business holds significant growth potential and is a key area of investment across the organization.
What You’ll Do: This person drives growth, user acquisition, and retention to maximize recurring donation revenue and LTV. In this role you will blend marketing, product, and data to design and operate scalable growth systems that turn audience reach into durable financial support. You will manage the donor lifecycle across acquisition, conversion and retention through funnel design and optimization, lifecycle journeys and experimentation—working closely with product, engineering, and editorial partners. With a compelling brand value proposition and the underlying infrastructure in place to scale growth, you have the opportunity to make an immediate impact to the AP’s bottomline.
Key Responsibilities:
Define and lead scalable growth strategies and systems across acquisition, conversion, and retention
Coordinate with teams to execute marketing campaigns and product-led growth initiatives across on-site and off-site experiences
Conduct data analysis to understand user behavior, cohort performance, and market trends
Drive acquisition and retention of high-intent users across on-site experiences, owned channels (registration, newsletters, app), and paid media
Identify and test growth levers, analyze results, and scale successful initiatives
Partner with product, engineering and editorial teams to optimize registration flows, reg walls, on-site acquisition modules, and other conversion experiences
Partner closely with editorial and audience teams to align growth systems with newsroom priorities
Shape and own the lifecycle and retention strategies that increase return frequency, engagement depth, and recurring donor conversion
Improve our capabilities and operational processes to enable faster growth and ensure quality of our user experience and system
Apply financial acumen; able to align strategy and initiatives to business outcomes
Who You Are:
10+ years of experience leading subscription or donations revenue growth, including ownership of revenue strategy and/or P'L performance in a fast-growing consumer business
Direct experience building, scaling, or operating a reader-revenue or donations business within a media or mission-driven organization
Demonstrated expertise in the dynamics of digital subscription or recurring B2C revenue
Experience with donor tools and systems, lifecycle stewardship, and retention tactics that drive recurring contributions
Strong knowledge of digital marketing channels and strategies
Proficiency in data analysis and performance metrics
Excellent project management skills and ability to lead cross-functional teams
Experience with A/B testing, funnel optimization, and user engagement strategies
Strong decision-making skills based on data-driven insights
The ability to communicate clearly and regularly with teams, stakeholders, and executives to align on progress, challenges, and opportunities
Location: This position follows a hybrid work model based in AP’s New York headquarters. AP employees are onsite three days a week, Tuesday, Wednesday and Thursday.
Salary & Benefits: The anticipated salary range for this position is $190,000 – $220,000, based on a candidate’s skills, qualifications, and location. This role is also eligible for up to a 20% bonus. The Associated Press offers comprehensive benefits, which include:
Competitive medical, dental and vision coverage
Paid vacation and sick days
Paid parental leave for any new parent
Application deadline is Thursday March 12, at 11:59PM ET.
AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.
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Why this Role Matters As The Associated Press continues to diversify its revenue base by investing in its consumer-facing business, we are seeking a
Sr Director, Reader Revenue Growth and Acquisition
to lead strategy and execution for our fast-growing consumer donations business. This is a revenue leadership role accountable for scaling recurring donations by expanding and activating engaged consumer audiences and converting that engagement into durable financial support for AP’s journalism. You will drive growth through scalable systems, lifecycle strategies, funnel optimization, and experimentation. This relatively new line of business holds significant growth potential and is a key area of investment across the organization.
What You’ll Do: This person drives growth, user acquisition, and retention to maximize recurring donation revenue and LTV. In this role you will blend marketing, product, and data to design and operate scalable growth systems that turn audience reach into durable financial support. You will manage the donor lifecycle across acquisition, conversion and retention through funnel design and optimization, lifecycle journeys and experimentation—working closely with product, engineering, and editorial partners. With a compelling brand value proposition and the underlying infrastructure in place to scale growth, you have the opportunity to make an immediate impact to the AP’s bottomline.
Key Responsibilities:
Define and lead scalable growth strategies and systems across acquisition, conversion, and retention
Coordinate with teams to execute marketing campaigns and product-led growth initiatives across on-site and off-site experiences
Conduct data analysis to understand user behavior, cohort performance, and market trends
Drive acquisition and retention of high-intent users across on-site experiences, owned channels (registration, newsletters, app), and paid media
Identify and test growth levers, analyze results, and scale successful initiatives
Partner with product, engineering and editorial teams to optimize registration flows, reg walls, on-site acquisition modules, and other conversion experiences
Partner closely with editorial and audience teams to align growth systems with newsroom priorities
Shape and own the lifecycle and retention strategies that increase return frequency, engagement depth, and recurring donor conversion
Improve our capabilities and operational processes to enable faster growth and ensure quality of our user experience and system
Apply financial acumen; able to align strategy and initiatives to business outcomes
Who You Are:
10+ years of experience leading subscription or donations revenue growth, including ownership of revenue strategy and/or P'L performance in a fast-growing consumer business
Direct experience building, scaling, or operating a reader-revenue or donations business within a media or mission-driven organization
Demonstrated expertise in the dynamics of digital subscription or recurring B2C revenue
Experience with donor tools and systems, lifecycle stewardship, and retention tactics that drive recurring contributions
Strong knowledge of digital marketing channels and strategies
Proficiency in data analysis and performance metrics
Excellent project management skills and ability to lead cross-functional teams
Experience with A/B testing, funnel optimization, and user engagement strategies
Strong decision-making skills based on data-driven insights
The ability to communicate clearly and regularly with teams, stakeholders, and executives to align on progress, challenges, and opportunities
Location: This position follows a hybrid work model based in AP’s New York headquarters. AP employees are onsite three days a week, Tuesday, Wednesday and Thursday.
Salary & Benefits: The anticipated salary range for this position is $190,000 – $220,000, based on a candidate’s skills, qualifications, and location. This role is also eligible for up to a 20% bonus. The Associated Press offers comprehensive benefits, which include:
Competitive medical, dental and vision coverage
Paid vacation and sick days
Paid parental leave for any new parent
Application deadline is Thursday March 12, at 11:59PM ET.
AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.
#J-18808-Ljbffr