Founding Growth Marketer
GroundControl Software Inc., San Mateo, CA, United States
Founding Growth Marketer
Location: Bay Area or St. John’s, NL
Reports to: CEO
Company: Ground Control Software Inc
About GroundControl GroundControl provides AI infrastructure and applied AI solutions for advanced manufacturing. Our customers use our platform to complete workflows like AS9102 First Article Inspection Reports up to 10x faster.
We serve contract manufacturers and OEMs in aerospace and other advanced, regulated manufacturing.
The Role We’re hiring our first marketing operator. We’re seeing meaningful inbound interest that our sales team is leveraging, there is signal, but today, inbound is inconsistent and unsystematized. We believe there’s an opportunity to turn early traction into a repeatable inbound engine.
This is not a brand-only role. This is not a pure strategist role. This is a build-the-engine role.
You will work directly with the founding and sales team to generate qualified pipeline through:
Content marketing
Webinars
Trade shows
Sales collateral
Website optimization
Targeted campaigns
Your ideas
You’ll be hands-on across everything. If you love turning technical products into pipeline, this role is for you.
What You’ll Own 1. Pipeline Generation
Build and execute lead gen campaigns
Partner with AEs on target account campaigns
Own webinar strategy and execution
Build nurture sequences
Create downloadable content (case studies, guides, whitepapers)
Track MQL → SQL → pipeline conversion
Goal: Consistent monthly pipeline contribution.
2. Content Engine
Write and publish:
Case studies
Technical blog posts
Industry insights
AI in manufacturing content
Repurpose into LinkedIn, email, and sales assets
Help the founder show up consistently online
Goal: 1–2 meaningful pieces of content per week.
3. Trade Shows & Events
Identify the right events
Plan pre-event outreach campaigns
Equip sales with messaging and materials
Capture and convert leads post-event
Goal: Events generate measurable pipeline, not just brand impressions.
4. Sales Enablement
Build collateral:
One-pagers
ROI calculators
Case studies
Pitch decks
Refine messaging for:
Contract manufacturers
OEMs
Different industries
Goal: Help AEs close faster.
5. Website & Conversion
Improve messaging clarity
Increase demo conversion rates
Launch landing pages for campaigns
Own marketing stack
Goal: Website becomes a conversion asset.
What Success Looks Like (First 6-12 Months)
Inbound becomes a meaningful % of pipeline
Clear understanding of what messaging drives OEM vs contract manufacturer interest
Repeatable campaigns built around proven signals
Content that consistently attracts the right ICP
Who You Are
2–6 years in B2B marketing
Experience in:
Industrial / manufacturing / aerospace
OR technical B2B (AI, data, dev tools, infra)
Strong writer who can simplify technical ideas
Leveraging of AI tools, leaning into new work paradigms
Highly execution-oriented
Strong design judgement - good visual taste with clear presentation
Bonus:
Experience marketing into regulated industries
Experience supporting enterprise sales
Startup experience ( This Role Is NOT
Pure brand marketing
A large team management job
A “big budget” corporate role
You’ll be building from scratch.
Compensation
Base + performance bonus tied to pipeline contribution
Equity
#J-18808-Ljbffr
Reports to: CEO
Company: Ground Control Software Inc
About GroundControl GroundControl provides AI infrastructure and applied AI solutions for advanced manufacturing. Our customers use our platform to complete workflows like AS9102 First Article Inspection Reports up to 10x faster.
We serve contract manufacturers and OEMs in aerospace and other advanced, regulated manufacturing.
The Role We’re hiring our first marketing operator. We’re seeing meaningful inbound interest that our sales team is leveraging, there is signal, but today, inbound is inconsistent and unsystematized. We believe there’s an opportunity to turn early traction into a repeatable inbound engine.
This is not a brand-only role. This is not a pure strategist role. This is a build-the-engine role.
You will work directly with the founding and sales team to generate qualified pipeline through:
Content marketing
Webinars
Trade shows
Sales collateral
Website optimization
Targeted campaigns
Your ideas
You’ll be hands-on across everything. If you love turning technical products into pipeline, this role is for you.
What You’ll Own 1. Pipeline Generation
Build and execute lead gen campaigns
Partner with AEs on target account campaigns
Own webinar strategy and execution
Build nurture sequences
Create downloadable content (case studies, guides, whitepapers)
Track MQL → SQL → pipeline conversion
Goal: Consistent monthly pipeline contribution.
2. Content Engine
Write and publish:
Case studies
Technical blog posts
Industry insights
AI in manufacturing content
Repurpose into LinkedIn, email, and sales assets
Help the founder show up consistently online
Goal: 1–2 meaningful pieces of content per week.
3. Trade Shows & Events
Identify the right events
Plan pre-event outreach campaigns
Equip sales with messaging and materials
Capture and convert leads post-event
Goal: Events generate measurable pipeline, not just brand impressions.
4. Sales Enablement
Build collateral:
One-pagers
ROI calculators
Case studies
Pitch decks
Refine messaging for:
Contract manufacturers
OEMs
Different industries
Goal: Help AEs close faster.
5. Website & Conversion
Improve messaging clarity
Increase demo conversion rates
Launch landing pages for campaigns
Own marketing stack
Goal: Website becomes a conversion asset.
What Success Looks Like (First 6-12 Months)
Inbound becomes a meaningful % of pipeline
Clear understanding of what messaging drives OEM vs contract manufacturer interest
Repeatable campaigns built around proven signals
Content that consistently attracts the right ICP
Who You Are
2–6 years in B2B marketing
Experience in:
Industrial / manufacturing / aerospace
OR technical B2B (AI, data, dev tools, infra)
Strong writer who can simplify technical ideas
Leveraging of AI tools, leaning into new work paradigms
Highly execution-oriented
Strong design judgement - good visual taste with clear presentation
Bonus:
Experience marketing into regulated industries
Experience supporting enterprise sales
Startup experience ( This Role Is NOT
Pure brand marketing
A large team management job
A “big budget” corporate role
You’ll be building from scratch.
Compensation
Base + performance bonus tied to pipeline contribution
Equity
#J-18808-Ljbffr