The purpose of the Regional On Premise team is to fully own the on-premise commercial and non-commercial channels for the [region] within RedBull North America (RBNA). This covers all on-premise activities, excluding Key Accounts, and includes sales, marketing, and distribution.
The On Premise Marketing Manager (OPMM) adapts and implements the national On Premise Marketing strategy at the regional level. They lead industry and consumer marketing initiatives within the business unit, expand event reach, attract more consumers to the category, ensure RedBull’s positioning as a premium product in the market, and drive increased product consumption in the on-premise channel.
The OPMM serves as the main point of contact for the On Premise team within the business unit for all brand-, trade-, consumer-, and industry-related matters. They own end-to-end execution of festivals and third-party events in the region, while coaching and leveraging local On Premise teams. This position also manages an Event Manager, who is responsible for festival and third-party event execution.
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