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FP&A Manager, DTC and Affiliate

SupportFinity™, Santa Clara, California, us, 95053

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Role Overview The FP&A Manager will lead financial planning, forecasting, and performance management for the DTC and Affiliate businesses. This role serves as a strategic finance partner to Marketing, Growth, and Commercial teams, delivering actionable insights, driving disciplined decision-making, and improving visibility into the key drivers of revenue, margin, and customer behavior. The role operates in a fast-paced, evolving environment and is expected to influence outcomes through strong business partnership and analytical leadership.

Key Responsibilities Financial Planning & Forecasting

Lead monthly, quarterly, and annual forecasting processes for DTC and Affiliate channels, ensuring accuracy, transparency, and alignment with business strategy

Play a key role in the Annual Operating Plan (AOP) and long-range planning cycles, including scenario modeling, sensitivity analysis, and risk/opportunity assessments

Own and enhance financial models to evaluate CRM strategies, customer initiatives, and consultant-related investments, providing clear recommendations to leadership

Performance Management & Reporting

Oversee the development, automation, and continuous improvement of standardized weekly and monthly reporting to track performance vs. forecast, prior year, and targets

Lead variance analysis, synthesize key drivers, and clearly communicate risks and opportunities to Finance leadership and senior business partners

Translate complex financial data into concise, actionable insights for non-finance stakeholders, influencing strategic and operational decisions

Business Partnership

Serve as a trusted finance partner to Marketing, Growth, and Operations teams by proactively identifying trends, issues, and opportunities across DTC and Affiliate performance

Lead financial analysis for the Affiliate business, including revenue drivers, commission and incentive economics, productivity by segment, retention trends, and overall program profitability

Analyze and interpret core DTC performance metrics (e.g., traffic, conversion, AOV, retention, CAC, LTV) to inform forecasts, investment decisions, and growth initiatives

Thoughtfully challenge assumptions and recommendations with data-driven insights while maintaining strong cross-functional relationships

Support ad-hoc analyses and executive-level requests in a time-sensitive environment

Process Improvement & Ownership

Drive improvements in forecasting and reporting processes to enhance accuracy, efficiency, and scalability across Excel-based models and financial systems

Own documentation, standardization, and continuous enhancement of FP&A tools, models, and methodologies

Demonstrate strong end-to-end ownership of deliverables, timelines, and data integrity

Qualifications & Experience

Bachelor’s degree in Finance, Accounting, Economics, or related field

6–8+ years of experience in FP&A, corporate finance, or a related analytical role; experience in beauty or CPG strongly preferred

Experience supporting DTC, Affiliate, e-commerce, or subscription-based businesses strongly preferred

Advanced Excel skills required; experience with financial planning systems and BI tools a plus (Power BI preferred)

Proven ability to manage complex analyses, multiple priorities, and senior-level stakeholders

Key Competencies

Strong executive communication skills with the ability to present insights clearly and confidently

High level of ownership, accountability, and follow-through

Proven ability to manage competing priorities and drive results independently

Strong collaborator who can influence cross-functional partners without direct authority

Comfortable operating in a fast-paced, evolving environment with shifting priorities

Salary Range $91,200 - $148,000

The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, to geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields’ total compensation package for employees.

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