Sr Manager, Strategic Marketing, H&LS
W.R. Grace & Co., Columbia, Maryland, United States, 21046
Grace, a Standard Industries company, is a leading global supplier of catalysts, engineered materials and fine chemicals. We provide innovative products, technologies and services which our customers use to manufacture everyday products like renewable fuels, pharmaceuticals, toothpaste, cosmetics, food packaging, beer, edible oils and more. Our thousands of employees help shape a better future at our global headquarters in Columbia, MD and locations worldwide.
Job Description We are seeking a
Sr Manager, Strategic Marketing, H&LS
to join our Materials Technologies team in Columbia, MD. This role reports to the Director of Strategic Marketing and is responsible for driving growth initiatives in the Health, Life Sciences, and Fine Chemicals segments.
The Senior Marketing Manager will lead global strategic plan development and collaborate on regional execution. This role will drive innovation pipeline and new product launches through our stage-gate new product development process, expand market growth opportunities, and optimize our portfolio.
Key responsibilities include market assessment, product positioning, brand strategy, pricing strategy, and commercialization of a portfolio of products to drive sales growth and profitability. The position requires close collaboration with global cross‑functional teams, Regional Sales, Regional Marketing, and Marketing Communications.
Global Marketing Strategy:
Develop and lead global marketing strategies to drive growth and profitability. Create a 5-year Long Range Plan, conduct market sizing, competitive analysis, customer VOC, and value modeling.
Innovation Initiatives:
Lead innovation initiatives driven by market trends, unmet customer needs, and growth opportunities. Build a robust innovation pipeline through ideation, gap analysis, and roadmap development. Oversee projects using stage-gate processes and develop go-to-market plans to ensure successful product launches.
Pricing Management:
Develop pricing strategies informed by competitive analysis, value modeling, and total cost to serve. Establish pricing margin bands and approve exceptions as needed.
Value Proposition Enhancement:
Create compelling, differentiated value propositions with quantified benefits tailored to target markets and customers.
Budget Management:
Own budget planning and develop activation plans to strengthen brand equity and value positioning. Collaborate with MarComm, Marketing Automation, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
Required Qualifications
Bachelor’s degree in Marketing, Business, Pharmaceutical Sciences, Pharmacy, Biology, Chemistry, Medicine, Engineering, Epidemiology or other related fields
12+ years of experience in Business, Marketing, or Product Management roles.
Must have B2B experience in health & life sciences, pharmaceutical or nutraceutical industries
Proven ability to develop clear strategic marketing plans that drive share capture, revenue growth, and profitability within the Business-to-Business environment
Strong communication collaboration, and persuasive skills both internally and externally
Proven ability to manage multiple projects in a fast‑paced environment and consistently meet deadlines
Demonstrated vision, creative thinking, data analysis, and problem‑solving skills
Superior written and verbal communication skills; experience creating high quality presentations
Ability to travel up to 25%
Preferred Qualifications
Master’s degree (MBA or related discipline)
Experience with digital marketing platforms and analytics tools
International business experience
Experience with Salesforce, SAP, GM Calculations based on DMC and Pricing
Basic Chemistry, Organic Chemistry, or biochemistry background preferred
CDMO experience
Benefits
Medical, Dental, Vision Insurance
Life Insurance and Disability
Grace Wellness Program
Flexible Workplace with maximum overlap with the core hours
Retirement Plans
401(k) Company Match
Paid Vacation and Holidays
Parental Leave
Tuition Reimbursement
Company Donation Match Program
Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.
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Job Description We are seeking a
Sr Manager, Strategic Marketing, H&LS
to join our Materials Technologies team in Columbia, MD. This role reports to the Director of Strategic Marketing and is responsible for driving growth initiatives in the Health, Life Sciences, and Fine Chemicals segments.
The Senior Marketing Manager will lead global strategic plan development and collaborate on regional execution. This role will drive innovation pipeline and new product launches through our stage-gate new product development process, expand market growth opportunities, and optimize our portfolio.
Key responsibilities include market assessment, product positioning, brand strategy, pricing strategy, and commercialization of a portfolio of products to drive sales growth and profitability. The position requires close collaboration with global cross‑functional teams, Regional Sales, Regional Marketing, and Marketing Communications.
Global Marketing Strategy:
Develop and lead global marketing strategies to drive growth and profitability. Create a 5-year Long Range Plan, conduct market sizing, competitive analysis, customer VOC, and value modeling.
Innovation Initiatives:
Lead innovation initiatives driven by market trends, unmet customer needs, and growth opportunities. Build a robust innovation pipeline through ideation, gap analysis, and roadmap development. Oversee projects using stage-gate processes and develop go-to-market plans to ensure successful product launches.
Pricing Management:
Develop pricing strategies informed by competitive analysis, value modeling, and total cost to serve. Establish pricing margin bands and approve exceptions as needed.
Value Proposition Enhancement:
Create compelling, differentiated value propositions with quantified benefits tailored to target markets and customers.
Budget Management:
Own budget planning and develop activation plans to strengthen brand equity and value positioning. Collaborate with MarComm, Marketing Automation, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
Required Qualifications
Bachelor’s degree in Marketing, Business, Pharmaceutical Sciences, Pharmacy, Biology, Chemistry, Medicine, Engineering, Epidemiology or other related fields
12+ years of experience in Business, Marketing, or Product Management roles.
Must have B2B experience in health & life sciences, pharmaceutical or nutraceutical industries
Proven ability to develop clear strategic marketing plans that drive share capture, revenue growth, and profitability within the Business-to-Business environment
Strong communication collaboration, and persuasive skills both internally and externally
Proven ability to manage multiple projects in a fast‑paced environment and consistently meet deadlines
Demonstrated vision, creative thinking, data analysis, and problem‑solving skills
Superior written and verbal communication skills; experience creating high quality presentations
Ability to travel up to 25%
Preferred Qualifications
Master’s degree (MBA or related discipline)
Experience with digital marketing platforms and analytics tools
International business experience
Experience with Salesforce, SAP, GM Calculations based on DMC and Pricing
Basic Chemistry, Organic Chemistry, or biochemistry background preferred
CDMO experience
Benefits
Medical, Dental, Vision Insurance
Life Insurance and Disability
Grace Wellness Program
Flexible Workplace with maximum overlap with the core hours
Retirement Plans
401(k) Company Match
Paid Vacation and Holidays
Parental Leave
Tuition Reimbursement
Company Donation Match Program
Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.
#J-18808-Ljbffr