At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your role and responsibilities As an External Relations Professional: Analyst Relations, you will convert the value of industry analysts globally into growth for IBM by building life‑long relationships to deliver insight for IBMers, exposure for IBM in the market, and influence of buyers' choice of technology or services decisions to select IBM. You will work with executives, communications, marketing, and sales go‑to‑market teams to inform IBM's strategy, roadmap, go‑to‑market, and narratives to optimize product/market fit.
Your primary responsibilities will include:
Develop Analyst Strategy and Plan: Develop the analyst strategy and plan to help IBM execute against our business strategy to make, shape, and reach markets. This involves identifying the right analyst(s), the best mix of interactions, experts, and their content to make a positive contribution to business outcomes.
Orchestrate IBM Engagement: Orchestrate IBM's engagement and participation in the Analyst's research agendas and published reports that matter most to the business. This includes balancing inbound analyst opinion and insight with outbound analyst influence and exposure to hone product/market fit for revenue success.
Build Relationships: Own the relationship with each Analyst and their firms and be accountable for the health and value return of those relationships over their lifetime. This involves providing expertise to identify the right analyst(s) and developing a deep understanding of their opinions and impact.
Measure Success: Use a variety of analytics to understand analysts' opinion and impact of our influence, and measure success through informed decision‑making, contribution to coverage, favorability, and marketing metrics, and progress of products and services to gain leadership position in the market.
Inform IBM Strategy: Work with executives to inform IBM's strategy, roadmap, go‑to‑market, and narratives to optimize product/market fit. This involves providing insight and recommendations to ensure IBM's offerings meet the needs of the market.
Required education Bachelor's Degree
Preferred education Master's Degree
Required technical and professional expertise
Industry Analyst Relationship Management: Experience with managing relationships with industry analysts, including developing and executing strategies to build and maintain strong relationships, identifying key analysts, and creating effective engagement plans.
Market Analysis and Research: Experience in analyzing market trends, competitor activity, and customer needs to inform business strategy and optimize product/market fit.
Communications and Influencing: Experience with communicating complex ideas and influencing stakeholders, including executives, analysts, and customers, to drive business outcomes.
Data‑Driven Decision Making: Experience with using data and analytics to measure success, track progress, and inform decision‑making, including analyzing analyst opinions and impact.
Business Strategy Development: Experience with informing business strategy, roadmap, and go‑to‑market plans to optimize product/market fit and drive revenue growth.
Preferred technical and professional experience
Advanced Analytics Skills: Experience with using advanced analytics tools and techniques to analyze analyst opinions, track progress, and inform decision‑making. This includes the ability to collect, analyze, and interpret large data sets to measure success and drive business outcomes.
Market Research Expertise: Experience in conducting market research and analyzing market trends, competitor activity, and customer needs to inform business strategy and optimize product/market fit. This includes the ability to identify key market insights and develop effective engagement plans.
Strategic Communication: Experience with communicating complex ideas and influencing stakeholders, including executives, analysts, and customers, to drive business outcomes. This includes the ability to craft compelling narratives and develop effective communication strategies to inform and sway analyst opinions.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on‑going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can‑do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well‑being
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full‑time schedule for a full calendar year. The salary will vary depending on your job‑related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro‑rated for those who start working during the calendar year.
Job Title External Relations Professional
Date posted 19-Feb-2026
Job ID 94541
City / Township / Village RESEARCH TRIANGLE PARK, Austin, Cambridge, New York
State / Province Texas, New York, North Carolina, Massachusetts
Country United States
Work arrangement Hybrid
Area of work Enterprise Operations
Employment type Regular
Contract type Regular
Projected Minimum Salary per year 108,000.00
Projected Maximum Salary per year 186,000.00
Position type Professional
Up to 20% or 1 day a week —
Company (0147) International Business Machines Corporation
Shift General (daytime)
#J-18808-Ljbffr
Your role and responsibilities As an External Relations Professional: Analyst Relations, you will convert the value of industry analysts globally into growth for IBM by building life‑long relationships to deliver insight for IBMers, exposure for IBM in the market, and influence of buyers' choice of technology or services decisions to select IBM. You will work with executives, communications, marketing, and sales go‑to‑market teams to inform IBM's strategy, roadmap, go‑to‑market, and narratives to optimize product/market fit.
Your primary responsibilities will include:
Develop Analyst Strategy and Plan: Develop the analyst strategy and plan to help IBM execute against our business strategy to make, shape, and reach markets. This involves identifying the right analyst(s), the best mix of interactions, experts, and their content to make a positive contribution to business outcomes.
Orchestrate IBM Engagement: Orchestrate IBM's engagement and participation in the Analyst's research agendas and published reports that matter most to the business. This includes balancing inbound analyst opinion and insight with outbound analyst influence and exposure to hone product/market fit for revenue success.
Build Relationships: Own the relationship with each Analyst and their firms and be accountable for the health and value return of those relationships over their lifetime. This involves providing expertise to identify the right analyst(s) and developing a deep understanding of their opinions and impact.
Measure Success: Use a variety of analytics to understand analysts' opinion and impact of our influence, and measure success through informed decision‑making, contribution to coverage, favorability, and marketing metrics, and progress of products and services to gain leadership position in the market.
Inform IBM Strategy: Work with executives to inform IBM's strategy, roadmap, go‑to‑market, and narratives to optimize product/market fit. This involves providing insight and recommendations to ensure IBM's offerings meet the needs of the market.
Required education Bachelor's Degree
Preferred education Master's Degree
Required technical and professional expertise
Industry Analyst Relationship Management: Experience with managing relationships with industry analysts, including developing and executing strategies to build and maintain strong relationships, identifying key analysts, and creating effective engagement plans.
Market Analysis and Research: Experience in analyzing market trends, competitor activity, and customer needs to inform business strategy and optimize product/market fit.
Communications and Influencing: Experience with communicating complex ideas and influencing stakeholders, including executives, analysts, and customers, to drive business outcomes.
Data‑Driven Decision Making: Experience with using data and analytics to measure success, track progress, and inform decision‑making, including analyzing analyst opinions and impact.
Business Strategy Development: Experience with informing business strategy, roadmap, and go‑to‑market plans to optimize product/market fit and drive revenue growth.
Preferred technical and professional experience
Advanced Analytics Skills: Experience with using advanced analytics tools and techniques to analyze analyst opinions, track progress, and inform decision‑making. This includes the ability to collect, analyze, and interpret large data sets to measure success and drive business outcomes.
Market Research Expertise: Experience in conducting market research and analyzing market trends, competitor activity, and customer needs to inform business strategy and optimize product/market fit. This includes the ability to identify key market insights and develop effective engagement plans.
Strategic Communication: Experience with communicating complex ideas and influencing stakeholders, including executives, analysts, and customers, to drive business outcomes. This includes the ability to craft compelling narratives and develop effective communication strategies to inform and sway analyst opinions.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on‑going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can‑do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well‑being
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full‑time schedule for a full calendar year. The salary will vary depending on your job‑related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro‑rated for those who start working during the calendar year.
Job Title External Relations Professional
Date posted 19-Feb-2026
Job ID 94541
City / Township / Village RESEARCH TRIANGLE PARK, Austin, Cambridge, New York
State / Province Texas, New York, North Carolina, Massachusetts
Country United States
Work arrangement Hybrid
Area of work Enterprise Operations
Employment type Regular
Contract type Regular
Projected Minimum Salary per year 108,000.00
Projected Maximum Salary per year 186,000.00
Position type Professional
Up to 20% or 1 day a week —
Company (0147) International Business Machines Corporation
Shift General (daytime)
#J-18808-Ljbffr