We are seeking a results-oriented
PPC Specialist
who can build, optimize, and scale high-converting Google Ads campaigns for local service-based businesses.
The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns focused on generating qualified inbound calls and form submissions for plumbing services.
This role requires strong expertise in
Google Search Ads , conversion tracking, and cost-per-lead optimization within local service markets.
Key Responsibilities Build and manage Google Search campaigns for plumbing services
Structure campaigns by service category (e.g., drain cleaning, water heater repair, leak detection, emergency plumbing)
Conduct keyword research focused on high-intent local search terms
Implement negative keyword strategies to reduce wasted spend
Manage geographic targeting and radius-based campaigns
Performance Optimization Monitor and optimize campaigns to achieve target CPL (Cost Per Lead)
Improve Quality Score, CTR, and conversion rates
Adjust bidding strategies (Manual CPC, Max Conversions, Target CPA)
Optimize ad copy and extensions (call, location, sitelinks, structured snippets)
Manage budget allocation efficiently across services
Conversion Tracking & Analytics Set up and maintain conversion tracking (calls + form submissions)
Implement tracking via Google Tag Manager and GA4
Integrate call tracking software (e.g., CallRail, WhatConverts)
Provide weekly performance reports with actionable insights
Identify scaling opportunities based on data
Recommend landing page improvements to increase conversion rates
Conduct A/B testing (ad copy and landing page elements)
Analyze user behavior and drop-off points
Requirements
Required Qualifications Minimum 2+ years of experience managing Google Ads
Proven experience in
local service or home services industries
(plumbing, HVAC, roofing, electrical, etc.)
Demonstrated ability to reduce CPL and increase lead volume
Strong understanding of:
Keyword match types
Quality Score optimization
Geo-targeting & service area campaigns
Experience with:
GA4
Conversion tracking setup
Call tracking systems
Preferred Qualifications Experience with Google Local Services Ads (LSA)
Experience managing budgets between $1,000–$10,000/month
Understanding of local SEO and Google Business Profile optimization
Experience working in startup environments
Key Performance Indicators (KPIs) Lead Quality
Conversion Rate
Call Volume
Return on Ad Spend (ROAS)
What We’re Looking For Data-driven and analytical mindset
Strong problem-solving skills
Ability to work independently with minimal supervision
Clear communication and reporting skills
#J-18808-Ljbffr
PPC Specialist
who can build, optimize, and scale high-converting Google Ads campaigns for local service-based businesses.
The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns focused on generating qualified inbound calls and form submissions for plumbing services.
This role requires strong expertise in
Google Search Ads , conversion tracking, and cost-per-lead optimization within local service markets.
Key Responsibilities Build and manage Google Search campaigns for plumbing services
Structure campaigns by service category (e.g., drain cleaning, water heater repair, leak detection, emergency plumbing)
Conduct keyword research focused on high-intent local search terms
Implement negative keyword strategies to reduce wasted spend
Manage geographic targeting and radius-based campaigns
Performance Optimization Monitor and optimize campaigns to achieve target CPL (Cost Per Lead)
Improve Quality Score, CTR, and conversion rates
Adjust bidding strategies (Manual CPC, Max Conversions, Target CPA)
Optimize ad copy and extensions (call, location, sitelinks, structured snippets)
Manage budget allocation efficiently across services
Conversion Tracking & Analytics Set up and maintain conversion tracking (calls + form submissions)
Implement tracking via Google Tag Manager and GA4
Integrate call tracking software (e.g., CallRail, WhatConverts)
Provide weekly performance reports with actionable insights
Identify scaling opportunities based on data
Recommend landing page improvements to increase conversion rates
Conduct A/B testing (ad copy and landing page elements)
Analyze user behavior and drop-off points
Requirements
Required Qualifications Minimum 2+ years of experience managing Google Ads
Proven experience in
local service or home services industries
(plumbing, HVAC, roofing, electrical, etc.)
Demonstrated ability to reduce CPL and increase lead volume
Strong understanding of:
Keyword match types
Quality Score optimization
Geo-targeting & service area campaigns
Experience with:
GA4
Conversion tracking setup
Call tracking systems
Preferred Qualifications Experience with Google Local Services Ads (LSA)
Experience managing budgets between $1,000–$10,000/month
Understanding of local SEO and Google Business Profile optimization
Experience working in startup environments
Key Performance Indicators (KPIs) Lead Quality
Conversion Rate
Call Volume
Return on Ad Spend (ROAS)
What We’re Looking For Data-driven and analytical mindset
Strong problem-solving skills
Ability to work independently with minimal supervision
Clear communication and reporting skills
#J-18808-Ljbffr