Description
We are seeking a driven and detail-oriented
E-Commerce Manager
to lead and grow our online vehicle sales strategy. This role is responsible for managing digital retailing, internet lead handling, online merchandising, and customer experience from the first click to delivery. The ideal candidate understands both automotive sales operations and modern online buying behavior and can bridge the gap between digital engagement and showroom conversion.
This position plays a critical role in increasing lead conversion, improving response times, and delivering a seamless online purchasing experience for customers.
Key Responsibilities: Digital Sales & Lead Management
Oversee all internet leads, chat, text, and digital retailing platforms
Ensure rapid response times and high-quality communication with online customers
Develop and maintain response templates, processes, and follow-up schedules
Work directly with the sales team to convert online inquiries into appointments and deliveries
Monitor and improve appointment show rates and closing ratios
Online Merchandising
Maintain accurate and compelling vehicle listings across websites and third-party marketplaces
Ensure inventory photos, pricing, descriptions, and options are complete and competitive
Optimize vehicle descriptions for SEO and customer clarity
Manage pricing strategy in coordination with management and market data
Digital Retailing & Customer Experience
Manage online buying tools (credit apps, trade valuations, payment calculators, remote paperwork)
Improve online purchase flow and reduce friction in the buying process
Assist customers with remote purchase transactions and home deliveries
Coordinate with F&I and Sales Managers for deal structure and documentation
Performance Tracking & Reporting
Track KPIs such as response time, lead conversion, appointment rate, and online sales volume
Provide weekly performance reports and improvement recommendations
Identify trends in customer behavior and adjust processes accordingly
Cross-Department Collaboration
Partner with Marketing on campaigns, landing pages, and promotions
Coordinate with Service and Parts for accessory and protection package opportunities
Train sales staff on digital communication best practices
Requirements
Automotive dealership experience (Internet Manager, BDC Manager, or Sales Manager preferred)
Strong understanding of CRM systems and digital retailing platforms
Experience handling internet leads and online customers
Excellent written communication and customer service skills
Ability to analyze reports and improve performance metrics
Highly organized with strong follow-through
Comfortable working in a fast‑paced dealership environment
Solid understanding of automotive sales processes, desking, and CRM systems
Customer‑focused mindset with strong problem‑solving abilities
Valid driver’s license and ability to pass background and MVR checks
Preferred Skills
Experience with dealership CRMs (VinSolutions, DealerSocket, CDK, etc.)
Knowledge of digital retailing tools and online purchase workflows
Basic understanding of SEO and online merchandising strategy
Experience with third‑party listing sites (AutoTrader, Cars.com, CarGurus)
Process‑building and team training experience
What Success Looks Like
Faster response times to all online inquiries
Higher appointments and closing ratios from internet leads
Improved online customer satisfaction
Increased remote and digital transactions
Consistent, high‑quality online vehicle listings
Compensation & Benefits We offer a competitive compensation plan including base salary plus performance incentives, along with full benefits and growth opportunities within the organization.
Apply If you are passionate about combining automotive sales with modern online buying experiences and want to help shape the future of digital retail in a dealership environment, we encourage you to apply today.
#J-18808-Ljbffr
We are seeking a driven and detail-oriented
E-Commerce Manager
to lead and grow our online vehicle sales strategy. This role is responsible for managing digital retailing, internet lead handling, online merchandising, and customer experience from the first click to delivery. The ideal candidate understands both automotive sales operations and modern online buying behavior and can bridge the gap between digital engagement and showroom conversion.
This position plays a critical role in increasing lead conversion, improving response times, and delivering a seamless online purchasing experience for customers.
Key Responsibilities: Digital Sales & Lead Management
Oversee all internet leads, chat, text, and digital retailing platforms
Ensure rapid response times and high-quality communication with online customers
Develop and maintain response templates, processes, and follow-up schedules
Work directly with the sales team to convert online inquiries into appointments and deliveries
Monitor and improve appointment show rates and closing ratios
Online Merchandising
Maintain accurate and compelling vehicle listings across websites and third-party marketplaces
Ensure inventory photos, pricing, descriptions, and options are complete and competitive
Optimize vehicle descriptions for SEO and customer clarity
Manage pricing strategy in coordination with management and market data
Digital Retailing & Customer Experience
Manage online buying tools (credit apps, trade valuations, payment calculators, remote paperwork)
Improve online purchase flow and reduce friction in the buying process
Assist customers with remote purchase transactions and home deliveries
Coordinate with F&I and Sales Managers for deal structure and documentation
Performance Tracking & Reporting
Track KPIs such as response time, lead conversion, appointment rate, and online sales volume
Provide weekly performance reports and improvement recommendations
Identify trends in customer behavior and adjust processes accordingly
Cross-Department Collaboration
Partner with Marketing on campaigns, landing pages, and promotions
Coordinate with Service and Parts for accessory and protection package opportunities
Train sales staff on digital communication best practices
Requirements
Automotive dealership experience (Internet Manager, BDC Manager, or Sales Manager preferred)
Strong understanding of CRM systems and digital retailing platforms
Experience handling internet leads and online customers
Excellent written communication and customer service skills
Ability to analyze reports and improve performance metrics
Highly organized with strong follow-through
Comfortable working in a fast‑paced dealership environment
Solid understanding of automotive sales processes, desking, and CRM systems
Customer‑focused mindset with strong problem‑solving abilities
Valid driver’s license and ability to pass background and MVR checks
Preferred Skills
Experience with dealership CRMs (VinSolutions, DealerSocket, CDK, etc.)
Knowledge of digital retailing tools and online purchase workflows
Basic understanding of SEO and online merchandising strategy
Experience with third‑party listing sites (AutoTrader, Cars.com, CarGurus)
Process‑building and team training experience
What Success Looks Like
Faster response times to all online inquiries
Higher appointments and closing ratios from internet leads
Improved online customer satisfaction
Increased remote and digital transactions
Consistent, high‑quality online vehicle listings
Compensation & Benefits We offer a competitive compensation plan including base salary plus performance incentives, along with full benefits and growth opportunities within the organization.
Apply If you are passionate about combining automotive sales with modern online buying experiences and want to help shape the future of digital retail in a dealership environment, we encourage you to apply today.
#J-18808-Ljbffr