Reporting tothe Associate Director of Marketing, the Marketing Manager plays a vital rolewithin HGO’s fast-paced Audiences Department, leading multi-channel advertisingand promotional campaigns that elevate the HGO brand and drive ticket sales,retention, and audience engagement. The role manages paid advertising acrossmultiple channels, direct mail, email marketing, and serves as a key projectmanager to ensure campaigns are delivered on time, on budget, and aligned withorganizational goals supporting single ticket, subscription, and group sales.
Join Us! We arelooking for talented, passionate, and dedicated people who are eager to makecontributions to our community and our mission. If you are excited about thisposition but your experience does not align perfectly, we encourage you toapply! You may be just the right candidate for this positionor another role at HGO.
About the Houston Grand Opera The missionof HGO is to enrich our diverse community through the art of opera.We doso by creating, curating, exploring, and producing outstanding experiencescentered around the human voice. HGO has received a Tony Award, three GrammyAwards, and three Emmy Awards – we are the only opera company in the world towin all three honors.
Ourstrategic focus is two-fold: creating profoundly enriching experiences for ourdiverse audiences and clearly defining and positively promoting the HGO brand.We believe everyteam member enriches our organization by exposing a broad range of ways tounderstand and engage our community and discover, design, and deliver enrichingexperiences.
Compensation and Benefits We offerrobust benefits to full-time employees, including:
Comprehensiveand affordable health benefits.
Generouspaid time off.
403bretirement plan with employer match.
Professionaldevelopment fund and opportunities.
Discountedparking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Freetickets to our mainstage and community productions and events.
Key Responsibilities
Workwith the Associate Director of Marketing to plan, manage, and executemulti-channel advertising and promotional campaigns in support of subscriptionand single ticket sales, including paid, organic, trade, and barter efforts.
Actas the point of contact for HGO’s paid advertising campaigns, ensuringcampaigns launch accurately and on schedule across digital, print, radio, andtelevision platforms.
Responsiblefor writing clear, compelling marketing copy and perform thorough proofreadingto ensure accuracy and consistency across multiple channels.
Supportaudience segmentation efforts by collaborating with the Marketing Data Managerto compile, update, and maintain database assets for marketing use.
ManageHGO’s direct mail campaigns, including copywriting, list development,coordination of discount and promotional offer requests, and alignment withcampaign messaging.
Createpromotional plans for themed nights, ticketing offers, and unique experience totargeted audiences, including new-to-opera guests and specific ticket holderdemographic.
Coordinatewith the design team to request and develop creative assets needed foradvertising efforts.
Monitorand evaluate campaign performance, measuring ROI, and create and distributeexecutive level reports by repertoire period with successes and growthopportunities based on campaign results.
Overseecampaign budgets, ensuring all expenses are properly allocated and invoices arereconciled accurately and promptly.
Partnerclosely with Communications colleagues to ensure campaign messaging andpromotions are clearly communicated internally, including the development oftalking points for Customer Care and Philanthropy teams.
Performvarious other tasks that may be assigned by the Associate Director ofMarketing, Director of Marketing, or Chief Marketing & Experience Officer.
Qualifications
Bachelor’sdegree in marketing, communications, advertising, or sales with 5+ years ofrelevant experience.
Expertisin copywriting and proofreading is required.
Experiencemanaging advertising campaigns including digital, email, and print is desired.
Experienceworking in a CRM database system (especially Tessitura) is a plus. Experiencein performing arts is a plus.
Mustbe able to work some evenings/weekends.
Special Job Characteristics Ability towork under pressure in a fast-paced environment, high energy and exceptionallystrong interpersonal and communication skills are a must. An eye for detail andquality control is imperative, as well as being able to multi-task andprioritize effectively. A polished approach in presenting sales and campaigninformation, a proactive and collaborative professional manner required.
Physical Demands The physicaldemands described here are representative of those we consider important for anemployee to successfully perform essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions.
HoustonGrand Opera is committed to the principle of equal employment opportunity forall employees and to providing employees with a work environment free ofdiscrimination and harassment. All employment decisions at HGO are based onbusiness needs, job requirements and individual qualifications, without regardto race, color, religion or belief, national, social or ethnic origin, sex(including pregnancy), age, physical, mental or sensory disability, HIV Status,sexual orientation, gender identity and/or expression, marital, civil union ordomestic partnership status, past or present military service, family medicalhistory or genetic information, family or parental status, or any other statusprotected by federal, state, or local laws or regulations. HGO will nottolerate discrimination or harassment based on any of these characteristics.HGO encourages applicants of all ages.
Desired Start Date : March 20, 2026
BENEFITS We offer robust benefits to full-time employees, including:
Comprehensiveand affordable health benefits.
Generouspaid time off.
403b retirement plan with employer match.
Professional development fund and opportunities.
Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Free tickets to our mainstage and community productions and events.
Pay Range : $60,000 - $65,000 Annual
Compensation and Benefits
We offer robust benefits to full-time employees, including:
Comprehensive and affordable health benefits.
Generous paid time off.
403b retirement plan with employer match.
Professional development fund and opportunities.
Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Free tickets to our mainstage and community productions and events.
#J-18808-Ljbffr
Join Us! We arelooking for talented, passionate, and dedicated people who are eager to makecontributions to our community and our mission. If you are excited about thisposition but your experience does not align perfectly, we encourage you toapply! You may be just the right candidate for this positionor another role at HGO.
About the Houston Grand Opera The missionof HGO is to enrich our diverse community through the art of opera.We doso by creating, curating, exploring, and producing outstanding experiencescentered around the human voice. HGO has received a Tony Award, three GrammyAwards, and three Emmy Awards – we are the only opera company in the world towin all three honors.
Ourstrategic focus is two-fold: creating profoundly enriching experiences for ourdiverse audiences and clearly defining and positively promoting the HGO brand.We believe everyteam member enriches our organization by exposing a broad range of ways tounderstand and engage our community and discover, design, and deliver enrichingexperiences.
Compensation and Benefits We offerrobust benefits to full-time employees, including:
Comprehensiveand affordable health benefits.
Generouspaid time off.
403bretirement plan with employer match.
Professionaldevelopment fund and opportunities.
Discountedparking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Freetickets to our mainstage and community productions and events.
Key Responsibilities
Workwith the Associate Director of Marketing to plan, manage, and executemulti-channel advertising and promotional campaigns in support of subscriptionand single ticket sales, including paid, organic, trade, and barter efforts.
Actas the point of contact for HGO’s paid advertising campaigns, ensuringcampaigns launch accurately and on schedule across digital, print, radio, andtelevision platforms.
Responsiblefor writing clear, compelling marketing copy and perform thorough proofreadingto ensure accuracy and consistency across multiple channels.
Supportaudience segmentation efforts by collaborating with the Marketing Data Managerto compile, update, and maintain database assets for marketing use.
ManageHGO’s direct mail campaigns, including copywriting, list development,coordination of discount and promotional offer requests, and alignment withcampaign messaging.
Createpromotional plans for themed nights, ticketing offers, and unique experience totargeted audiences, including new-to-opera guests and specific ticket holderdemographic.
Coordinatewith the design team to request and develop creative assets needed foradvertising efforts.
Monitorand evaluate campaign performance, measuring ROI, and create and distributeexecutive level reports by repertoire period with successes and growthopportunities based on campaign results.
Overseecampaign budgets, ensuring all expenses are properly allocated and invoices arereconciled accurately and promptly.
Partnerclosely with Communications colleagues to ensure campaign messaging andpromotions are clearly communicated internally, including the development oftalking points for Customer Care and Philanthropy teams.
Performvarious other tasks that may be assigned by the Associate Director ofMarketing, Director of Marketing, or Chief Marketing & Experience Officer.
Qualifications
Bachelor’sdegree in marketing, communications, advertising, or sales with 5+ years ofrelevant experience.
Expertisin copywriting and proofreading is required.
Experiencemanaging advertising campaigns including digital, email, and print is desired.
Experienceworking in a CRM database system (especially Tessitura) is a plus. Experiencein performing arts is a plus.
Mustbe able to work some evenings/weekends.
Special Job Characteristics Ability towork under pressure in a fast-paced environment, high energy and exceptionallystrong interpersonal and communication skills are a must. An eye for detail andquality control is imperative, as well as being able to multi-task andprioritize effectively. A polished approach in presenting sales and campaigninformation, a proactive and collaborative professional manner required.
Physical Demands The physicaldemands described here are representative of those we consider important for anemployee to successfully perform essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions.
HoustonGrand Opera is committed to the principle of equal employment opportunity forall employees and to providing employees with a work environment free ofdiscrimination and harassment. All employment decisions at HGO are based onbusiness needs, job requirements and individual qualifications, without regardto race, color, religion or belief, national, social or ethnic origin, sex(including pregnancy), age, physical, mental or sensory disability, HIV Status,sexual orientation, gender identity and/or expression, marital, civil union ordomestic partnership status, past or present military service, family medicalhistory or genetic information, family or parental status, or any other statusprotected by federal, state, or local laws or regulations. HGO will nottolerate discrimination or harassment based on any of these characteristics.HGO encourages applicants of all ages.
Desired Start Date : March 20, 2026
BENEFITS We offer robust benefits to full-time employees, including:
Comprehensiveand affordable health benefits.
Generouspaid time off.
403b retirement plan with employer match.
Professional development fund and opportunities.
Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Free tickets to our mainstage and community productions and events.
Pay Range : $60,000 - $65,000 Annual
Compensation and Benefits
We offer robust benefits to full-time employees, including:
Comprehensive and affordable health benefits.
Generous paid time off.
403b retirement plan with employer match.
Professional development fund and opportunities.
Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
Free tickets to our mainstage and community productions and events.
#J-18808-Ljbffr