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Unilever

Senior Manager, Lifecycle Marketing - Retention

Unilever, Marina Del Rey, California, United States, 90292


ABOUT DSC:

In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.

Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.

Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.

Stop wasting time not working for us and come join the club!

ROLE SUMMARY:

Join our dynamic team and spearhead the strategy that keeps our brand at the cutting edge of the men’s grooming industry. As the Senior Manager of Lifecycle Marketing and Retention, you will be the driving force behind nurturing our robust subscriber base, ensuring that every customer’s experience is so seamless and satisfying that they can’t help but stay loyal. Your mission will be to craft and execute innovative retention strategies that not only keep our subscribers engaged and excited but also significantly reduce churn and boost our revenue. If you have a passion for growth, a knack for numbers, and a vision for value, you’re the game-changer we’re looking for. Help us deliver the perfect shave, one customer at a time.

RESPONSIBILITIES:

Craft and implement a cutting-edge strategy to amplify subscriber retention and order frequency, while reactivating dormant subscriptions and maximizing customer satisfaction

Sharpen your focus on reducing churn across both new and existing customers, fine-tuning subscription management, and mitigating involuntary churn, all while keeping a close eye on key performance indicators

Dive deep into data, developing both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product-specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages

Collaborate with the Sr. Director to forge innovative retention and reactivation programs, drawing on consumer insights and in-depth customer data analysis

Lead from the front, providing guidance, mentorship, and development opportunities for your team

Build and strengthen cross-functional relationships within the DTC ecosystem, including creative, supply chain, acquisition, loyalty, and lifecycle monetization teams, to deliver a seamless customer experience

Harness the power of data to create targeted lifecycle campaigns that resonate with customers at every stage, turning first-time buyers into lifelong brand advocates

Utilize your deep understanding of marketing technologies to manage and optimize email campaigns, website navigation, and account management features, ensuring a frictionless customer journey

Apply a rigorous testing approach, employing A/B testing and other data analysis techniques to refine campaigns and drive continuous improvement in customer engagement and retention

Translate complex data insights into actionable strategies that boost subscription revenue and foster a community of loyal subscribers

REQUIREMENTS:

Experience working for a DTC subscription ecommerce business and a deep understanding of subscription and subscriber retention

6+ years of proven experience in lifecycle marketing, customer retention, and data analysis within a DTC ecommerce subscription environment

Strong leadership skills with the ability to mentor and develop a team

Excellent cross-functional collaboration abilities

Familiarity with marketing, e-commerce, and payment processing technologies

Strategic mindset with an analytical approach to decision-making

Bachelor’s degree, preferably in Marketing, Communication, or Computer Science

Deep analytical capabilities with experience with data analysis and an innate ability to derive actionable insights from large and complex data sets

Strong understanding of consumer digital, ecommerce and subscription behavior and using a diverse set of marketing technology platforms such as ESP, CRM, CDP, CMS, A/B testing, BI, SAAS ecommerce and subscription management systems to drive results

POSITION TYPE:

This is a full-time exempt position.

WORK ENVIRONMENT:

This position is hybrid, often working in our HQ office located in Marina Del Rey.

SALARY:

$124,000-$145,000 + Bonus

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club

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