Marketing Manager, Aesthetics Division
Fotona® USA, Dallas, TX, United States
Fotona is one of the world’s fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we’re known for breakthrough results, unmatched reliability, and unwavering customer commitment.
Our legacy is strong, our technology is exceptional and we’re just getting started.
Title:
Marketing Manager, Aesthetics Division
Location:
Dallas (Hybrid)
The Aesthetics Division Marketing Manager will oversee campaign planning and execution, agency partnerships, budget management, and the development of marketing programs that elevate Fotona’s presence within the competitive aesthetics market. This individual will collaborate closely with cross‑functional teams to align marketing strategy with sales and corporate objectives.
Key Responsibilities Strategic Marketing & Brand Leadership
Develop and execute integrated marketing strategies to drive awareness and demand for Fotona’s aesthetic technologies
Ensure brand consistency and compliance with corporate standards across all campaigns, assets, and communications
Identify market trends, competitor activities, and emerging opportunities in the aesthetics segment
Demand Generation & Performance Analytics
Generate demand across multiple channels to support the aesthetics sales pipeline, including digital campaigns, events, and partnerships
Track lead performance through the marketing funnel, ensuring timely follow‑up and lead quality alignment with sales
Establish and manage KPIs for all marketing campaigns and initiatives, delivering regular performance reports and data‑driven insights to leadership
Continuously optimize marketing efforts based on metrics and ROI analysis
Agency & Vendor Management
Select, onboard, and manage creative, digital, media, and PR agencies to ensure quality, alignment, and timely delivery of marketing initiatives
Negotiate contracts, set performance benchmarks, and manage relationships to achieve optimal ROI on all external partnerships
Budget & Performance Management
Own and manage the division’s marketing budget, including planning, forecasting, tracking, and reporting of expenditures
Evaluate campaign performance and recommend optimization strategies to maximize efficiency and return on investment
Collaborate with finance and leadership to ensure fiscal accountability and transparency in marketing spend
Campaign Development & Execution
Plan, create, and execute multi‑channel marketing campaigns (digital, social, events, email, and print) to generate qualified leads and increase conversion rates
Oversee new product launches, ensuring messaging, creative, and promotional strategies align with business objectives
Review and assess campaign effectiveness, providing actionable insights for improvement
Event, Industry Engagement & Thought Leadership
Oversee the planning and execution of national and regional trade shows, clinical workshops, and educational events
Attend key aesthetics industry conferences and symposia to represent Fotona and stay informed of emerging trends
Deliver presentations at industry events, trade shows, or professional meetings to promote Fotona’s technology leadership and clinical excellence
Partner with internal stakeholders to enhance digital marketing initiatives, including paid media, SEO/SEM, and social content
Support the creation of engaging digital assets and online experiences that reflect Fotona’s innovation in aesthetics
Team Leadership & Collaboration
Lead and mentor a team of marketing and event professionals, fostering a collaborative, high‑performance culture
Build strong alignment with the sales organization to ensure consistent messaging, efficient lead management, and shared performance metrics
Manage relationships with key vendors and business partners across the aesthetics ecosystem
Qualifications & Skills
5+ years of progressive marketing experience in the medical aesthetics, medical device, or beauty technology industries
Demonstrated experience managing external agencies and optimizing multi‑channel marketing programs
Proven track record of marketing budget ownership, including planning, forecasting, and financial reporting
Experience with new product launches in the aesthetics or medical device space
Strong understanding of B2B and B2C marketing principles, digital platforms, and event strategy
Excellent communication and presentation skills, with experience speaking at industry events or conferences
Highly organized, analytical, and detail‑oriented, with the ability to manage multiple priorities in a fast‑paced environment
Proficiency with Salesforce, HubSpot, Microsoft Excel, and marketing analytics tools
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
Additional Requirements
Flexibility to work outside standard office hours when necessary, including travel to events and conferences
Regular travel between California and Texas offices to support distributed teams
Ability to lift and carry marketing materials or equipment (up to 20 lbs regularly, 50 lbs occasionally)
Ability to push/pull very heavy equipment on wheels/casters seldom
Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and work at a computer and sit for extended periods
Compensation & Benefits
Full‑time, salaried position; annual salary commensurate with experience
Comprehensive benefits package including Medical, Dental, FSA/HSA/HRA Options, Vision, Life, AD&D, LTD, STD, and 401(k) with company match
Career development opportunities within a high‑growth, global leader in energy‑based aesthetic technologies
Fotona is proud to be an equal‑opportunity employer
We celebrate diversity and are committed to fostering an inclusive environment for all employees
#J-18808-Ljbffr
Our legacy is strong, our technology is exceptional and we’re just getting started.
Title:
Marketing Manager, Aesthetics Division
Location:
Dallas (Hybrid)
The Aesthetics Division Marketing Manager will oversee campaign planning and execution, agency partnerships, budget management, and the development of marketing programs that elevate Fotona’s presence within the competitive aesthetics market. This individual will collaborate closely with cross‑functional teams to align marketing strategy with sales and corporate objectives.
Key Responsibilities Strategic Marketing & Brand Leadership
Develop and execute integrated marketing strategies to drive awareness and demand for Fotona’s aesthetic technologies
Ensure brand consistency and compliance with corporate standards across all campaigns, assets, and communications
Identify market trends, competitor activities, and emerging opportunities in the aesthetics segment
Demand Generation & Performance Analytics
Generate demand across multiple channels to support the aesthetics sales pipeline, including digital campaigns, events, and partnerships
Track lead performance through the marketing funnel, ensuring timely follow‑up and lead quality alignment with sales
Establish and manage KPIs for all marketing campaigns and initiatives, delivering regular performance reports and data‑driven insights to leadership
Continuously optimize marketing efforts based on metrics and ROI analysis
Agency & Vendor Management
Select, onboard, and manage creative, digital, media, and PR agencies to ensure quality, alignment, and timely delivery of marketing initiatives
Negotiate contracts, set performance benchmarks, and manage relationships to achieve optimal ROI on all external partnerships
Budget & Performance Management
Own and manage the division’s marketing budget, including planning, forecasting, tracking, and reporting of expenditures
Evaluate campaign performance and recommend optimization strategies to maximize efficiency and return on investment
Collaborate with finance and leadership to ensure fiscal accountability and transparency in marketing spend
Campaign Development & Execution
Plan, create, and execute multi‑channel marketing campaigns (digital, social, events, email, and print) to generate qualified leads and increase conversion rates
Oversee new product launches, ensuring messaging, creative, and promotional strategies align with business objectives
Review and assess campaign effectiveness, providing actionable insights for improvement
Event, Industry Engagement & Thought Leadership
Oversee the planning and execution of national and regional trade shows, clinical workshops, and educational events
Attend key aesthetics industry conferences and symposia to represent Fotona and stay informed of emerging trends
Deliver presentations at industry events, trade shows, or professional meetings to promote Fotona’s technology leadership and clinical excellence
Partner with internal stakeholders to enhance digital marketing initiatives, including paid media, SEO/SEM, and social content
Support the creation of engaging digital assets and online experiences that reflect Fotona’s innovation in aesthetics
Team Leadership & Collaboration
Lead and mentor a team of marketing and event professionals, fostering a collaborative, high‑performance culture
Build strong alignment with the sales organization to ensure consistent messaging, efficient lead management, and shared performance metrics
Manage relationships with key vendors and business partners across the aesthetics ecosystem
Qualifications & Skills
5+ years of progressive marketing experience in the medical aesthetics, medical device, or beauty technology industries
Demonstrated experience managing external agencies and optimizing multi‑channel marketing programs
Proven track record of marketing budget ownership, including planning, forecasting, and financial reporting
Experience with new product launches in the aesthetics or medical device space
Strong understanding of B2B and B2C marketing principles, digital platforms, and event strategy
Excellent communication and presentation skills, with experience speaking at industry events or conferences
Highly organized, analytical, and detail‑oriented, with the ability to manage multiple priorities in a fast‑paced environment
Proficiency with Salesforce, HubSpot, Microsoft Excel, and marketing analytics tools
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
Additional Requirements
Flexibility to work outside standard office hours when necessary, including travel to events and conferences
Regular travel between California and Texas offices to support distributed teams
Ability to lift and carry marketing materials or equipment (up to 20 lbs regularly, 50 lbs occasionally)
Ability to push/pull very heavy equipment on wheels/casters seldom
Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and work at a computer and sit for extended periods
Compensation & Benefits
Full‑time, salaried position; annual salary commensurate with experience
Comprehensive benefits package including Medical, Dental, FSA/HSA/HRA Options, Vision, Life, AD&D, LTD, STD, and 401(k) with company match
Career development opportunities within a high‑growth, global leader in energy‑based aesthetic technologies
Fotona is proud to be an equal‑opportunity employer
We celebrate diversity and are committed to fostering an inclusive environment for all employees
#J-18808-Ljbffr