Head of Paid Media

Orchestra, New York, New York, us, 10261

Please note that we are not actively hiring for this role. If this role sounds interesting, please submit an application and you will be on the top of the list for consideration when this position opens up.

If you are interested in current openings, please apply directly to an active posting here.


Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Brightmode, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, and Onward, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

From leading technological innovators, to brand-builders and cause champions, we work with our clients and offer unparalleled expertise on how to craft a story-first, audience-focused approach to solve their most pressing challenges.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.


Orchestra is seeking a Head of Paid Media. This is a new role that is key in creating a comprehensive paid integration and management plan; building and expanding Paid services and overseeing and managing ad tech stacks and paid advertising campaigns across Orchestra; optimizing strategies to achieve specific business objectives, drive traffic, and manage revenue through paid advertising channels (both online and offline); developing reports that map back to the key objectives; leading a team of paid media strategists and buyers; and managing outside media buyers.

Role location:

This role is based in ourNew York, N.Y. office on a hybrid basis. The Orchestra team is in-office 3 days per week.


As the Head of Paid Media, you will...Facilitate and create a shared connection model of Paid strategy across the Orchestra agencies, including modeling integration and learning systems of supportServe as subject matter expert and thought leader on paid strategies, how it integrates with an overall campaign as well as staying ahead of leading and new marketing tools, strategies, platform regulations, etc.Lead new business strategy focused on paid media, including major proposals and pitches, and maintaining and growing P&LAdvise, consult and manage paid programs across digital channels including connected TV, SEM, programmatic, social media, SMS, etc. as well as traditional channels including broadcast, OOH, print, direct mail, etc.Oversee, train and upskill the BR team of media planners and buyers across clients and channels as well as manage resources (if applicable) at other firmsProvide support and guidance to partner entities for smaller scale buysPartner with relevant teams and stakeholders to strategize and execute multi-channel campaigns across markets/sectors, monitor performance, and optimize investments to generate growthProvide structure and insights on how to effectively measure and report comprehensive success metrics to clientsManage and encourage relevant vendor relationships, and lead sourcing and implementation of new applications, tools and technology with an eye towards identifying and prioritizing working with diverse vendors whenever possibleAdvise on how to effectively leverage advertising content and creative for different channelsEssential skills:

10+ years of paid media strategy, media planning and buying experience, including experience managing large ($5M+) budgets and full-funnel paid media programming. Experience in growth marketing, direct to consumer, B2B, major consumer brands and brand perception campaigns is a plusExpertise in full-funnel marketing, from brand awareness through to conversion and retentionDeep knowledge of digital ecosystem, including tracking and optimizations, and experience working with external partners to develop and execute initiatives (e.g., Google Ads, Facebook business manager, third-party media providers, social media community platforms and more)Experience and deep understanding with the agency business model(s)Excellent written and verbal communication and presentation skills, with the ability to articulate complex concepts clearly and effectively to internal and external audiencesA track record of successful business development and client managementAbility to build, develop and implement unique systemsDirect management experience, and a commitment to staff development, professional growth and mobility, and building a diverse and inclusive teamAbility to work in a fast-paced, dynamic environment and manage multiple priorities and projects simultaneouslyNote: Interested in this role but it's not quite the right match? Applicants who meet some but not all


exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.


Compensation philosophy:

We offer competitive industry rates with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range

(commensurate with experience and skills): $200,000-$250,000, plus eligibility for end of year bonuses based on firm, team and individual performance


Medical, dental and vision insurance for employees and dependentsPre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)Mental health assistance with company-sponsored memberships to Talkspace and Calm401K with a 4% employer match and no vesting periodGenerous paid time off (PTO)20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year's Day, plus 11 holidaysPre-tax commuter benefitsMobile phone reimbursement for data and minutesEmployer-funded life insuranceDiscounted annual bikeshare membershipCorporate discounts through Tickets at Work


Orchestra is the first communications company built for today's media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode.

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