Content Coordinator & Creator
Nashville Public Radio, Millbrae, CA, United States
Content Coordinator & Creator — bayareawilson / bayareaown
Full-Time | Bay Area preferred | Hybrid
About the Role bayareawilson and bayareaown are two interconnected brands covering Bay Area real estate across YouTube, Instagram, and newsletter. bayareawilson is Wilson Leung's personal brand — a fast-growing YouTube channel and Instagram presence built on data-driven, hyperlocal content. bayareaown is the OWN Real Estate brokerage's social presence, focused on luxury property, market insights, and brand-building for the team.
We're looking for a full-time Content Coordinator & Creator to manage and execute an active multi-format content pipeline across both brands — keeping everything on schedule, on brand, and factually airtight.
What You'll Do
Research & Fact-Checking
Source and verify market data, development news, and local policy from primary and credible sources before anything reaches a script
Cross-reference claims across multiple sources and flag outdated or unverifiable information proactively
Maintain a research-first standard where accuracy is non-negotiable
Content Creation & Writing
Draft scripts across all active formats for both brands — spanning long-form YouTube, short-form Instagram Reels, luxury property content, and market data posts
Write multiple hook and title variations per video and support performance testing decisions
Maintain distinct voices across brands — Wilson's is conversational and data-grounded; OWN's is elevated and aspirational
Social Media Management
Plan and manage the content calendar across both brands
Schedule and publish Reels, stories, and feed posts for both accounts
Monitor comments and engagement; flag leads or notable responses for Wilson
Stay current on Bay Area real estate news to identify timely short-form content opportunities
Research local events, neighborhood moments, and lifestyle content relevant to each audience
Pipeline & Project Management
Own the full production pipeline from idea to upload across both brands
Track all active projects and keep production moving without things falling through the cracks
Coordinate asset needs — thumbnails, graphics, B-roll lists — and ensure pre-production is complete before filming
Maintain Fair Housing compliance across all published content
Publishing & Analytics
Manage YouTube upload packages and Instagram scheduling end-to-end
Monitor performance across both brands and surface patterns in what's working
Track top-performing formats, hooks, and content types to inform future decisions
You're a Great Fit If You...
Have genuine interest in Bay Area real estate, urban development, or local news
Are obsessive about accuracy and catch errors before they go on camera
Can write in someone else's voice and understand the difference between a 20-second Reel and a 20-minute YouTube deep dive
Know how to manage multiple social accounts with different audiences, tones, and purposes
Have experience in content creation, social media management, or digital marketing — ideally in real estate, finance, or local media
Are self-directed and thrive in a lean operation with high output expectations
Based in or deeply familiar with the Bay Area (Peninsula knowledge is a major plus)
Nice to Have
Real estate industry knowledge or data literacy (market stats, property types, transaction basics)
Video editing skills
Instagram Reels strategy experience
Canva or design tool experience
Familiarity with Fair Housing law and real estate marketing compliance
What Success Looks Like in 90 Days
Both brands are posting consistently with no gaps
The content pipeline is organized and visible — Wilson always knows what's in production and what's next
Short-form content on both brands reflects the right tone for each audience
Wilson spends less time on research, coordination, and scheduling — and more time filming and closing deals
Compensation & Details
Full-time salaried position
Bay Area preferred; remote candidates with deep Bay Area knowledge considered
Competitive salary commensurate with experience and benefits
To apply, send a brief note on why this role interests you and samples of any social accounts, YouTube channels, or content you've worked on. Applications without samples will not be reviewed.
OWN Real Estate is an equal opportunity employer.
#J-18808-Ljbffr
About the Role bayareawilson and bayareaown are two interconnected brands covering Bay Area real estate across YouTube, Instagram, and newsletter. bayareawilson is Wilson Leung's personal brand — a fast-growing YouTube channel and Instagram presence built on data-driven, hyperlocal content. bayareaown is the OWN Real Estate brokerage's social presence, focused on luxury property, market insights, and brand-building for the team.
We're looking for a full-time Content Coordinator & Creator to manage and execute an active multi-format content pipeline across both brands — keeping everything on schedule, on brand, and factually airtight.
What You'll Do
Research & Fact-Checking
Source and verify market data, development news, and local policy from primary and credible sources before anything reaches a script
Cross-reference claims across multiple sources and flag outdated or unverifiable information proactively
Maintain a research-first standard where accuracy is non-negotiable
Content Creation & Writing
Draft scripts across all active formats for both brands — spanning long-form YouTube, short-form Instagram Reels, luxury property content, and market data posts
Write multiple hook and title variations per video and support performance testing decisions
Maintain distinct voices across brands — Wilson's is conversational and data-grounded; OWN's is elevated and aspirational
Social Media Management
Plan and manage the content calendar across both brands
Schedule and publish Reels, stories, and feed posts for both accounts
Monitor comments and engagement; flag leads or notable responses for Wilson
Stay current on Bay Area real estate news to identify timely short-form content opportunities
Research local events, neighborhood moments, and lifestyle content relevant to each audience
Pipeline & Project Management
Own the full production pipeline from idea to upload across both brands
Track all active projects and keep production moving without things falling through the cracks
Coordinate asset needs — thumbnails, graphics, B-roll lists — and ensure pre-production is complete before filming
Maintain Fair Housing compliance across all published content
Publishing & Analytics
Manage YouTube upload packages and Instagram scheduling end-to-end
Monitor performance across both brands and surface patterns in what's working
Track top-performing formats, hooks, and content types to inform future decisions
You're a Great Fit If You...
Have genuine interest in Bay Area real estate, urban development, or local news
Are obsessive about accuracy and catch errors before they go on camera
Can write in someone else's voice and understand the difference between a 20-second Reel and a 20-minute YouTube deep dive
Know how to manage multiple social accounts with different audiences, tones, and purposes
Have experience in content creation, social media management, or digital marketing — ideally in real estate, finance, or local media
Are self-directed and thrive in a lean operation with high output expectations
Based in or deeply familiar with the Bay Area (Peninsula knowledge is a major plus)
Nice to Have
Real estate industry knowledge or data literacy (market stats, property types, transaction basics)
Video editing skills
Instagram Reels strategy experience
Canva or design tool experience
Familiarity with Fair Housing law and real estate marketing compliance
What Success Looks Like in 90 Days
Both brands are posting consistently with no gaps
The content pipeline is organized and visible — Wilson always knows what's in production and what's next
Short-form content on both brands reflects the right tone for each audience
Wilson spends less time on research, coordination, and scheduling — and more time filming and closing deals
Compensation & Details
Full-time salaried position
Bay Area preferred; remote candidates with deep Bay Area knowledge considered
Competitive salary commensurate with experience and benefits
To apply, send a brief note on why this role interests you and samples of any social accounts, YouTube channels, or content you've worked on. Applications without samples will not be reviewed.
OWN Real Estate is an equal opportunity employer.
#J-18808-Ljbffr