Marketing Manager - San Antonio, TX

PulteGroup, San Antonio, Texas, United States, 78208

JOB SUMMARYA key collaborative partner of the Division leadership team, the Marketing Manager is responsible for developing and executing a sound marketing strategy to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.

Work arrangement - In-office 5 days a week PRIMARY RESPONSIBILITIES

Leads all marketing planning, efforts and execution for the Division.

Oversee and manage Marketing Team direct report(s).

Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.

Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.

Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.

Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.

Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.

With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.

Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.

Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.

Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.

Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.

Act as primary point-of-contact for Pulte Interior Design.

Collaborate with corporate communications team on local PR needs.

Identify key competitors and stay abreast of local marketing activity.

Ability to successfully operate and adapt in an environment with changes to timelines and priorities

Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions.


Ability to develop and guide direction of a marketing team

Ensures appropriate staffing to meet department needs

Utilizes recruiting and selection tools/processes to build organizational talent

Delegates work according to employee's abilities and skills

Evaluates employee's performance and plans for compensation actions in accordance with that performance

Provides developmental opportunities through identification of internal and external training opportunities

Creates opportunities for employee growth

Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)


Decision Impact: Division

Department Responsibility: Single

Budgetary Responsibility: Yes

Direct Reports: Yes

Indirect Reports: No

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.

We are an equal opportunity employer (http://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

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Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.

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We will not send correspondence from any non-PulteGroup email (for example, we will not contact you via a gmail, yahoo or outlook email address)

We conduct our interviews in person or via phone or Teams/Zoom video (we would never conduct an interview via text message or Teams chat)

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We will not request money as part of your interview or onboarding process

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PulteGroup Employee Benefits

At PulteGroup, we believe that our people are what makes us a great place to work and we strive to meet their health and welfare needs with a competitive suite of benefit offerings designed for their unique lifestyles.

Comprehensive, Flexible and Affordable Healthcare Coverage Options

Supplemental Healthcare Coverage Opportunities

PTO and Work/Life Benefits

Health Advocacy and Wellness

Retirement Plan with Company Match

Education and Employee Assistance Programs

Paid Parental Leave and Adoption Benefits

Mortgage Financing Discounts through Pulte Mortgage

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.