Manager, Public Relations
Agilysys, Alpharetta, GA, United States
PUBLIC RELATIONS MANAGER
Full-Time in Office role. Local Candidates only.
Agilysys exclusively delivers state-of-the-art hospitality technology software solutions and services that help organizations go beyond what they can accomplish with traditional property management systems (PMS), point-of-sale (POS) solutions and food and beverage inventory and procurement systems. Modern, state-of-the-art solutions work standalone to provide best‑in‑class capabilities or together in a coordinated ecosystem that unifies data and workflows across a property, equipping staff members to delight guests, improve efficiency, and grow margins. The Agilysys 100% hospitality customer base includes branded and independent hotels; multi‑amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks.
Role Overview We are seeking an experienced Public Relations Manager to own and advance our external communications strategy for a growing SaaS company in the hospitality technology space. This role sits within the marketing leadership team and is responsible for shaping our narrative, strengthening earned media presence, and elevating both company and executive visibility.
This position goes beyond reactive PR. The ideal candidate brings strong point of view, sound judgment, and momentum—someone who can identify the right stories to tell, shape how we show up in the market, and actively influence outcomes rather than simply distribute announcements.
This role is not a technical writing or product documentation role. It is focused on industry storytelling, thought leadership, media engagement, and brand credibility.
Key Responsibilities External Communications
Own and execute the company’s external communications and PR strategy, partnering with internal stakeholders and external agencies
Shape compelling stories, angles, and points of view that position the company as a trusted industry voice
Proactively identify industry trends, market moments, and newsworthy narratives worth engaging
Actively manage agency performance, challenging direction and outcomes when coverage or results fall short
Narrative Development & Positioning
Partner closely with Product Marketing, Demand Generation, and Leadership to define and evolve the company’s story
Ensure consistent, aligned messaging across press, website, campaigns, launches, social media, and events
Translate complex business initiatives into clear, compelling narratives for external audiences
Help articulate the company’s role in shaping the future of hospitality technology (including emerging capabilities such as AI, where applicable)
Executive & Spokesperson Enablement
Build and strengthen public profiles for senior leaders
Develop POVs, talking points, commentary, and briefing materials for media interviews, podcasts, panels, and speaking engagements
Confidently guide and encourage executives to engage externally when timing and opportunity matter
Prepare leaders for press interactions and high‑visibility moments
Content Development & Amplification (Non‑Technical)
Create and oversee content including:
Press releases and corporate announcements
Byline articles and thought leadership
Website and newsroom content
Social media copy tied to PR initiatives
Light advertising and campaign messaging
Collaborate with social and marketing teams to amplify PR wins across owned and earned channels
Support executive and employee presence on LinkedIn and other relevant platforms
Modern Communications & Advocacy
Expand PR efforts beyond traditional media into owned, earned, and shared channels
Activate customers, partners, and internal subject‑matter experts as credible external advocates when appropriate
Partner with Demand Gen and Events teams to align PR narratives with go‑to‑market priorities
Measurement & Business Impact
Track and report on PR effectiveness, including coverage quality, reach, sentiment, and share of voice
Understand and articulate how communications support brand credibility, demand generation, and pipeline influence
Provide regular updates and insights to marketing and executive leadership
Required Qualifications
Bachelor’s Degree in Related Field; 5–7 years of experience in public relations, communications, or media relations
Experience in hospitality, travel, SaaS, or B2B technology strongly preferred
Strong writing and editing skills with the ability to tailor messaging by audience
Experience working closely with executives and influencing without formal authority
Comfortable operating in a fast‑paced, evolving environment with some ambiguity
Writing samples will be requested during the interview process.
Preferred Qualifications
In‑house communications experience at a scaling SaaS or technology company
Agency background supporting hospitality or B2B technology clients
Experience supporting narrative shifts, growth phases, or repositioning efforts
Exposure to emerging technology categories (e.g., AI, data platforms, automation)
Strong executive presence and confident decision‑making style
The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Conditions may require the Company to modify this job description and the Company reserves the right to exercise its discretion to make such changes.
Must be willing to complete all license applications, background checks, security checks and/or any other documentation and provide copies of any identification documents required by any State, Federal or Tribal governmental agency to maintain compliance with their laws and to successfully perform in the role.
Agilysys is an equal opportunity employer. In compliance with Federal and State EEO laws, qualified applicants are considered for all positions without regards to race, color, gender, religion, national origin, ancestry, place of birth, age, marital status, sexual orientation, disability, or veteran status.
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Agilysys exclusively delivers state-of-the-art hospitality technology software solutions and services that help organizations go beyond what they can accomplish with traditional property management systems (PMS), point-of-sale (POS) solutions and food and beverage inventory and procurement systems. Modern, state-of-the-art solutions work standalone to provide best‑in‑class capabilities or together in a coordinated ecosystem that unifies data and workflows across a property, equipping staff members to delight guests, improve efficiency, and grow margins. The Agilysys 100% hospitality customer base includes branded and independent hotels; multi‑amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks.
Role Overview We are seeking an experienced Public Relations Manager to own and advance our external communications strategy for a growing SaaS company in the hospitality technology space. This role sits within the marketing leadership team and is responsible for shaping our narrative, strengthening earned media presence, and elevating both company and executive visibility.
This position goes beyond reactive PR. The ideal candidate brings strong point of view, sound judgment, and momentum—someone who can identify the right stories to tell, shape how we show up in the market, and actively influence outcomes rather than simply distribute announcements.
This role is not a technical writing or product documentation role. It is focused on industry storytelling, thought leadership, media engagement, and brand credibility.
Key Responsibilities External Communications
Own and execute the company’s external communications and PR strategy, partnering with internal stakeholders and external agencies
Shape compelling stories, angles, and points of view that position the company as a trusted industry voice
Proactively identify industry trends, market moments, and newsworthy narratives worth engaging
Actively manage agency performance, challenging direction and outcomes when coverage or results fall short
Narrative Development & Positioning
Partner closely with Product Marketing, Demand Generation, and Leadership to define and evolve the company’s story
Ensure consistent, aligned messaging across press, website, campaigns, launches, social media, and events
Translate complex business initiatives into clear, compelling narratives for external audiences
Help articulate the company’s role in shaping the future of hospitality technology (including emerging capabilities such as AI, where applicable)
Executive & Spokesperson Enablement
Build and strengthen public profiles for senior leaders
Develop POVs, talking points, commentary, and briefing materials for media interviews, podcasts, panels, and speaking engagements
Confidently guide and encourage executives to engage externally when timing and opportunity matter
Prepare leaders for press interactions and high‑visibility moments
Content Development & Amplification (Non‑Technical)
Create and oversee content including:
Press releases and corporate announcements
Byline articles and thought leadership
Website and newsroom content
Social media copy tied to PR initiatives
Light advertising and campaign messaging
Collaborate with social and marketing teams to amplify PR wins across owned and earned channels
Support executive and employee presence on LinkedIn and other relevant platforms
Modern Communications & Advocacy
Expand PR efforts beyond traditional media into owned, earned, and shared channels
Activate customers, partners, and internal subject‑matter experts as credible external advocates when appropriate
Partner with Demand Gen and Events teams to align PR narratives with go‑to‑market priorities
Measurement & Business Impact
Track and report on PR effectiveness, including coverage quality, reach, sentiment, and share of voice
Understand and articulate how communications support brand credibility, demand generation, and pipeline influence
Provide regular updates and insights to marketing and executive leadership
Required Qualifications
Bachelor’s Degree in Related Field; 5–7 years of experience in public relations, communications, or media relations
Experience in hospitality, travel, SaaS, or B2B technology strongly preferred
Strong writing and editing skills with the ability to tailor messaging by audience
Experience working closely with executives and influencing without formal authority
Comfortable operating in a fast‑paced, evolving environment with some ambiguity
Writing samples will be requested during the interview process.
Preferred Qualifications
In‑house communications experience at a scaling SaaS or technology company
Agency background supporting hospitality or B2B technology clients
Experience supporting narrative shifts, growth phases, or repositioning efforts
Exposure to emerging technology categories (e.g., AI, data platforms, automation)
Strong executive presence and confident decision‑making style
The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Conditions may require the Company to modify this job description and the Company reserves the right to exercise its discretion to make such changes.
Must be willing to complete all license applications, background checks, security checks and/or any other documentation and provide copies of any identification documents required by any State, Federal or Tribal governmental agency to maintain compliance with their laws and to successfully perform in the role.
Agilysys is an equal opportunity employer. In compliance with Federal and State EEO laws, qualified applicants are considered for all positions without regards to race, color, gender, religion, national origin, ancestry, place of birth, age, marital status, sexual orientation, disability, or veteran status.
#J-18808-Ljbffr