Manager, Digital Product
Holland America Line Inc, Miami, FL, United States
The Digital Product Manager oversees the development, launch, and support of digital capabilities in the Pre-Cruise retail environment on Carnival.com. Specific areas of focus may include e‑commerce sales of shore excursions, premium dining, spa packages, and other enhancements available for purchase after the guest has purchased their cruise fare; promotional capabilities; or guest experience enhancements. This role encompasses the entire end‑to‑end Product Management lifecycle, including developing new capabilities, serving as the Product Owner in a Scrum environment, and collaborating with business stakeholders, prospective guests, engineering, QA, IT, network, and other technology teams. The Digital Product Manager leads idea generation, evaluation, product definition, UX/UI design, roadmap prioritization, engineering and development, rollout, measurement, and analytics. This role balances both strategy and execution, offering the opportunity to interact with all functions, manage the development of diverse products, and deliver significant, positive results for the business.
Essential Functions
Oversees the product development lifecycle from ideation to launch. Prioritizes features, sets clear requirements, manages the product backlog, actively participates in Scrum ceremonies, and ensures timely delivery of high‑quality products.
Develops and communicates a clear product strategy and vision. Creates and maintains a product roadmap that aligns with company goals and consumer needs.
Partners with cross‑functional team and stakeholders – including engineering, design, merchandising, operations, and onboard revenue – throughout the end‑to‑end process to ensure alignment and successful product delivery.
Works closely with our UX/UI design agency to develop an intuitive and engaging user experience. Conducts usability testing and gathers user feedback to make data‑driven decisions for product enhancements that achieve desired business outcomes.
Establishes and monitors key business metrics to measure success. Analyzes data to identify product improvement areas. Gathers feedback from consumers, stakeholders, and developers to understand customer pain points, business needs, and the competitive landscape.
Prepares and presents regular business updates to stakeholders in‑person and in‑writing. Creates business reports, training/troubleshooting guides, and related product documentation and presentations.
Knowledge, Skills & Abilities
Scope: This role is part of a lean team that will set the strategy and priorities for the Pre‑Cruise section of Carnival.com. The role will partner with stakeholders to secure input and ideas from across the organization and then synthesize those requests into a strategic roadmap that helps deliver our business targets. The role will also have responsibility for working directly with their respective Scrum Team to ensure complete and on‑time delivery of their projects.
Problem solving: This role will require significant problem solving skills to be used across analytic, design, and internal spectra. Examples may include consumer pain points in the shopping journey, business challenges, CVR bottlenecks, UX reinventions, and competing roadmap priorities.
Impact: The work led by this role will have a significant impact on the revenue for the Carnival brand, and on the end‑to‑end guest experience. Projects in this space will not only help increase sales in the critically important Pre‑Cruise period, it will also be a frequently‑visited part of the overall guest journey that will help introduce them to and prepare them for their upcoming cruise.
Leadership: The DPM in this role will lead a Scrum Team to deliver key projects central to the success of our Pre‑Cruise revenue and productivity goals. They will manage the allocation of resources to the individual projects, and as the primary owner of prioritization, will work with cross‑functional stakeholders to both secure requests and to communicate how and why things are sequenced on the roadmap.
Qualifications
5+ years of experience in Product Management and/or Product Ownership in an agile environment; a demonstrated history of leading and delivering successful digital products
Bachelor's Degree in Business, Marketing, Computer Science, Information Systems, or a related field; or equivalent experience
Extensive knowledge and understanding of digital product development and management drivers, challenges, trends, and best practices
Ability to lead consumer‑facing digital innovation from ideation through deployment, while often managing multiple projects and keeping them on‑track in a still‑developing environment.
Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality
Ability to identify, prioritize, and articulate the highest‑impact initiatives
Strong analytical and problem‑solving abilities to interpret complex data and make informed decisions
Extensive experience working with diverse teams across various departments to build consensus and achieve common goals
Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non‑technical stakeholders
Strong business judgment, problem‑solving, and decision‑making skills, often requiring the use and exercise of independent judgment
Inner drive to achieve goals, maintain a positive attitude, and inspire others
Proficiency in managing relationships, building networks, and navigating social complexities in the workplace
Skilled with Figma, project management software (preferably Asana), and Google Analytics; proficient in Azure, BI, Sitecore, and ContentSquare
Travel
No or very little travel likely Work Conditions
Work primarily in a climate‑controlled environment with minimal safety/health hazard potential. Physical Demands
Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. This position is classified as “in‑office.” As an in‑office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience. At Carnival, your total rewards package is much more than your base salary. All non‑sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: Health Benefits
Cost‑effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage
Financial Benefits
401(k) plan that includes a company match Employee Stock Purchase plan
Paid Time Off
Holidays – All full‑time and part‑time with benefits employees receive days off for 8 company‑wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. Vacation Time – All full‑time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part‑time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. Sick Time – All full‑time employees receive 80 hours of sick time each year. Part‑time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand‑by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement On‑site Fitness center at our Miami campus
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Oversees the product development lifecycle from ideation to launch. Prioritizes features, sets clear requirements, manages the product backlog, actively participates in Scrum ceremonies, and ensures timely delivery of high‑quality products.
Develops and communicates a clear product strategy and vision. Creates and maintains a product roadmap that aligns with company goals and consumer needs.
Partners with cross‑functional team and stakeholders – including engineering, design, merchandising, operations, and onboard revenue – throughout the end‑to‑end process to ensure alignment and successful product delivery.
Works closely with our UX/UI design agency to develop an intuitive and engaging user experience. Conducts usability testing and gathers user feedback to make data‑driven decisions for product enhancements that achieve desired business outcomes.
Establishes and monitors key business metrics to measure success. Analyzes data to identify product improvement areas. Gathers feedback from consumers, stakeholders, and developers to understand customer pain points, business needs, and the competitive landscape.
Prepares and presents regular business updates to stakeholders in‑person and in‑writing. Creates business reports, training/troubleshooting guides, and related product documentation and presentations.
Knowledge, Skills & Abilities
Scope: This role is part of a lean team that will set the strategy and priorities for the Pre‑Cruise section of Carnival.com. The role will partner with stakeholders to secure input and ideas from across the organization and then synthesize those requests into a strategic roadmap that helps deliver our business targets. The role will also have responsibility for working directly with their respective Scrum Team to ensure complete and on‑time delivery of their projects.
Problem solving: This role will require significant problem solving skills to be used across analytic, design, and internal spectra. Examples may include consumer pain points in the shopping journey, business challenges, CVR bottlenecks, UX reinventions, and competing roadmap priorities.
Impact: The work led by this role will have a significant impact on the revenue for the Carnival brand, and on the end‑to‑end guest experience. Projects in this space will not only help increase sales in the critically important Pre‑Cruise period, it will also be a frequently‑visited part of the overall guest journey that will help introduce them to and prepare them for their upcoming cruise.
Leadership: The DPM in this role will lead a Scrum Team to deliver key projects central to the success of our Pre‑Cruise revenue and productivity goals. They will manage the allocation of resources to the individual projects, and as the primary owner of prioritization, will work with cross‑functional stakeholders to both secure requests and to communicate how and why things are sequenced on the roadmap.
Qualifications
5+ years of experience in Product Management and/or Product Ownership in an agile environment; a demonstrated history of leading and delivering successful digital products
Bachelor's Degree in Business, Marketing, Computer Science, Information Systems, or a related field; or equivalent experience
Extensive knowledge and understanding of digital product development and management drivers, challenges, trends, and best practices
Ability to lead consumer‑facing digital innovation from ideation through deployment, while often managing multiple projects and keeping them on‑track in a still‑developing environment.
Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality
Ability to identify, prioritize, and articulate the highest‑impact initiatives
Strong analytical and problem‑solving abilities to interpret complex data and make informed decisions
Extensive experience working with diverse teams across various departments to build consensus and achieve common goals
Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non‑technical stakeholders
Strong business judgment, problem‑solving, and decision‑making skills, often requiring the use and exercise of independent judgment
Inner drive to achieve goals, maintain a positive attitude, and inspire others
Proficiency in managing relationships, building networks, and navigating social complexities in the workplace
Skilled with Figma, project management software (preferably Asana), and Google Analytics; proficient in Azure, BI, Sitecore, and ContentSquare
Travel
No or very little travel likely Work Conditions
Work primarily in a climate‑controlled environment with minimal safety/health hazard potential. Physical Demands
Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. This position is classified as “in‑office.” As an in‑office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job‑related skills and experience. At Carnival, your total rewards package is much more than your base salary. All non‑sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: Health Benefits
Cost‑effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage
Financial Benefits
401(k) plan that includes a company match Employee Stock Purchase plan
Paid Time Off
Holidays – All full‑time and part‑time with benefits employees receive days off for 8 company‑wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. Vacation Time – All full‑time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part‑time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. Sick Time – All full‑time employees receive 80 hours of sick time each year. Part‑time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand‑by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement On‑site Fitness center at our Miami campus
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