Retail Media & Marketplace Analytics Lead

Retail Media & Marketplace Analytics Lead

Lead analytics, measurement, and insight generation across retail media and marketplace programs, with a focus on Amazon, Walmart, and Target. This role sits at the intersection of eCommerce, media, and merchandising, translating complex data into actionable strategies for media investment, product content, and assortment decisions.

Key Responsibilities

• Own end-to-end analytics for retail media and marketplace performance across Amazon, Walmart, and Target, including paid media and organic visibility.
• Develop dashboards and reporting for key KPIs such as ROAS, TACOS/ACOS, conversion rate, share of voice, new-to-brand, and contribution margin.
• Build SKU/ASIN-level performance scorecards connecting media spend, organic rank, content quality, and inventory to sales and profitability.
• Design and analyze test-and-learn initiatives (incrementality tests, geo tests, holdouts) to measure campaign impact and optimize investment.
• Partner with media, marketplace, and content teams to identify growth opportunities and diagnose performance shifts.
• Deliver merchandising insights (demand velocity, seasonality, price elasticity) to inform assortment and inventory decisions.
• Lead integration of marketplace data sources (e.g., Amazon Brand Analytics, Amazon Marketing Cloud, Walmart Luminate) and standardize reporting frameworks.
• Translate complex data into clear, executive-ready insights that influence strategy and budget allocation.

Qualifications

• 5-7+ years of experience in retail media, marketplace, or eCommerce analytics, with strong hands-on experience across Amazon and Walmart; Target experience preferred.
• Proven ability to translate marketplace and media data into actionable insights that drive ROAS, profitability, and category growth.
• Experience with marketplace analytics tools, advanced Excel, and BI platforms such as Tableau, Power BI, or Looker.
• Strong analytical, experimentation, and storytelling skills with the ability to communicate insights to non-technical stakeholders.
• Bachelor's degree in Analytics, Statistics, Business, Marketing, Economics, or a related field (or equivalent experience).

Preferred

• Experience with pricing, promotions, and assortment analytics in eCommerce or omnichannel environments.
• Familiarity with SQL and large datasets.
• Experience collaborating with agencies or external partners.
• Understanding of PIM/DAM systems and marketplace content optimization.