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Foxit Software, Inc

Product Marketing Manager - SDK & Developer Relations

Foxit Software, Inc, Alpharetta, Georgia, United States, 30239


Foxit is remaking the way the world interacts with documents through advanced PDF technology and tools. We are a leading global software provider of fast, affordable, and secure PDF solutions that are used by millions of people worldwide. Winner of numerous awards, Foxit has customers in more than 200 countries and global operations. We have a complete product line and an exciting and aggressive development schedule. Our proven PDF technology is disrupting the status quo establishment and has accelerated our company growth. We are proud to list as customers Google, Amazon, and NASDAQ, and with your skills and help, we plan to add many more. Foxit has offices all over the world, including locations in the US, Asia, Europe, and Australia. For more information, please visit https://www.foxit.com.

Company: Foxit

Foxit is a leading software provider of fast, affordable, and secure PDF solutions. Our innovative products are trusted by millions of users worldwide. We are expanding our SDK business and looking for a passionate Product Marketing Manager to join our team and help us compete with industry leaders.

As a Product Marketing Manager for Foxit's SDK business, you will be responsible for driving the go-to-market strategy for our SDK and API products. You will work closely with cross-functional teams to develop and execute marketing plans that drive awareness, adoption, and revenue growth. Your role will include developer marketing, market research, competitive analysis, and product positioning.

Key Responsibilities:

Go-to-Market Strategy:

Develop and execute comprehensive go-to-market strategies for Foxit's SDK and API products.

Collaborate with product management, sales, and engineering teams to ensure alignment on product launches and marketing campaigns.

Define and manage the product marketing roadmap, including key milestones and deliverables.

Developer Marketing:

Create and execute developer marketing programs to drive awareness and adoption of Foxit's SDK and API products.

Develop and maintain relationships with developer communities, influencers, and partners.

Produce high-quality developer-focused content, including blog posts, tutorials, whitepapers, and case studies.

Product Positioning and Messaging:

Define product positioning and messaging that differentiates Foxit's SDK and API products in the market.

Develop compelling value propositions and key messages for target audiences.

Create and maintain marketing collateral, including product brochures, datasheets, and presentations.

Market Research and Competitive Analysis:

Conduct market research to identify trends, customer needs, and competitive landscape.

Analyze competitors' products, marketing strategies, and market share to inform our product positioning and strategy.

Provide regular reports and insights to senior management on market conditions and competitive dynamics.

Sales Enablement:

Develop sales enablement materials, including battle cards, demo scripts, and training resources.

Conduct training sessions for the sales team to ensure they are equipped with the knowledge and tools to effectively sell Foxit's SDK and API products.

Support sales efforts with strategic guidance and participation in key customer meetings.

Performance Measurement:

Track and analyze the performance of marketing campaigns and programs.

Use data-driven insights to optimize marketing strategies and tactics.

Prepare and present regular performance reports to stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

5+ years of experience in product marketing, preferably in the software or technology industry.

Proven track record in developing and executing successful go-to-market strategies for SDK and API products.

Strong understanding of developer marketing and experience working with developer communities.

Excellent written and verbal communication skills.

Strong analytical and problem-solving abilities.

Ability to work effectively in a fast-paced, cross-functional environment.

Experience with marketing automation tools, CRM systems, and analytics platforms.

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Foxit is a progressive, open-minded meritocracy. What you're capable of matters, the rest doesn't. (We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.)

For US Positions: Being authorized to work in the U.S. is a precondition of employment. Foxit Software will not sponsor applicants for work visas.