Lexus Marketing Coordinator
Kahlig Auto Group, San Antonio, TX, United States
Marketing Coordinator
North Park Lexus | San Antonio • Dominion • Rio Grande Valley
Position Summary The Marketing Coordinator plays a critical role in supporting and elevating the North Park Lexus brand across San Antonio, Dominion, and Rio Grande Valley. This position is responsible for managing website user experience and backend functionality, executing creative advertising initiatives, developing and deploying email marketing campaigns, and leading social media strategy and execution across all rooftops.
This role requires exceptional attention to detail, strong organizational skills, and a keen understanding of Lexus brand standards. All marketing, creative, digital, and communication efforts must strictly comply with the Lexus Marketing Covenant and all applicable Lexus corporate marketing guidelines. The ideal candidate balances creativity with compliance while using data and insights to continuously improve performance and guest experience.
Key Responsibilities Website Management & User Experience (UX)
Manage the backend functionality and daily content updates of the North Park Lexus websites for San Antonio, Dominion, and RGV
Maintain a refined, intuitive, and brand-consistent user experience across all rooftops while accommodating market-specific needs
Ensure accuracy of inventory presentation, promotions, banners, landing pages, and calls-to-action
Coordinate with third-party website vendors to execute updates, enhancements, and troubleshooting
Conduct regular quality-control audits to ensure content accuracy, visual consistency, and compliance
Ensure all website content strictly adheres to the Lexus Marketing Covenant, digital standards, and brand compliance requirements
Advertising & Creative Development
Create digital and print advertising assets using Canva for use across all three locations
Coordinate creative development and execution with contracted third-party agencies
Manage timelines, approvals, revisions, and deployment of creative assets by rooftop and campaign
Ensure all creative assets, messaging, typography, imagery, and DISCLAIMERS fully comply with Lexus Marketing Covenant standards
Maintain consistency in Lexus brand voice, tone, and visual identity across all markets
Email Marketing & Campaign Execution
Create, design, and deploy email marketing campaigns and email blasts supporting sales, service, events, and dealership initiatives
Coordinate messaging across San Antonio, Dominion, and RGV, ensuring consistency while allowing for market relevance
Develop subject lines, copy, and visual layouts aligned with Lexus brand tone and hospitality standards
Ensure accuracy of offers, pricing language, DISCLAIMERS, dates, links, and segmentation through detailed review and testing
Confirm all email communications meet Lexus Marketing Covenant requirements prior to deployment
Track performance metrics and support continuous optimization
Social Media Strategy & Management
Fully manage all social media platforms for North Park Lexus across all three rooftops
Develop and execute a cohesive social media strategy and content calendar with location-specific customization as needed
Create original content including graphics, captions, campaign concepts, and short‑form content ideas
Ensure all social media content complies with Lexus Marketing Covenant standards, including brand voice, imagery, language, and offer disclosures
Monitor engagement, respond professionally to comments and messages, and escalate guest concerns appropriately
Track performance metrics and adjust strategy to maximize reach and engagement across markets
Analytics, Reporting & Optimization (GA4)
Utilize Google Analytics (GA4) to monitor website traffic, user behavior, and engagement across all rooftops
Support analysis of campaign performance related to website, email, and social media initiatives
Assist in identifying trends, opportunities, and areas for improvement to enhance digital performance and guest experience
Coordinate with vendors and internal stakeholders to ensure accurate tracking and reporting
Help translate data insights into actionable marketing improvements
Brand Stewardship & Cross-Functional Collaboration
Serve as a brand steward for North Park Lexus, ensuring Lexus alignment across website, email, social, advertising, and analytics
Partner with leadership, sales, service, and external vendors to support promotions, events, sponsorships, and community initiatives across all locations
Maintain organized brand asset libraries including approved templates, logos, fonts, imagery, and messaging
Assist in documenting marketing processes and compliance best practices to ensure consistency and scalability across rooftops
Required Skills & Qualifications
Exceptional attention to detail with a strong quality-control mindset
Demonstrated experience working within corporate brand and compliance frameworks
Strong understanding of luxury brand standards and marketing governance
Proficiency in Canva for creative and ad development
Experience managing website content and backend systems
Experience creating and executing email marketing campaigns
Strong written communication skills with a refined sense of tone and messaging
Ability to manage multiple projects, priorities, and deadlines across multiple locations
Ability to manage multiple tasks and projects with varying deadlines without letting anything slip through the cracks.
Capable to occasionally work on projects within or outside the office that requires moving boxes, assembling products, lifting and carrying equipment and managing marketing inventory.
Preferred Skills
Experience in luxury retail, automotive, hospitality, or multi-rooftop organizations
Familiarity with Google Analytics (GA4) and digital performance reporting
Google Analytics / GA4 Certification (preferred, not required)
Familiarity or will easily learn website back end management and vendor ecosystems
Basic understanding of SEO, paid digital advertising, and CRM platforms
Photography, short‑form video, or content editing experience
Key Attributes for Success
Highly detail-oriented and organized
Strong sense of brand judgment and compliance awareness
Comfortable managing complexity across multiple rooftops
Analytical mindset with the ability to apply insights practically
Proactive, dependable, and solutions‑focused
Passionate about delivering an elevated Lexus guest experience
Compensation Compensation is based on experience and commensurate with Fortune 500 companies.
Benefits Benefits include medical, dental, life and disability, 401(k), paid vacation, sick, holiday and a wellness program. Lexus lease benefit after Lexus Master Certification and 2 years of tenure. We are an Equal Opportunity Employer.
About Kahlig Auto Group is an industry leading automotive retailer comprised of over 14 auto dealerships in South Texas. Our dealerships have a strong commitment to providing the highest degree of customer satisfaction that provides a superior experience in sales, service and overall ownership. We are a company full of hard‑working, dedicated employees with a priority on offering a welcoming and positive environment that fosters the opportunity to grow within the company.
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Position Summary The Marketing Coordinator plays a critical role in supporting and elevating the North Park Lexus brand across San Antonio, Dominion, and Rio Grande Valley. This position is responsible for managing website user experience and backend functionality, executing creative advertising initiatives, developing and deploying email marketing campaigns, and leading social media strategy and execution across all rooftops.
This role requires exceptional attention to detail, strong organizational skills, and a keen understanding of Lexus brand standards. All marketing, creative, digital, and communication efforts must strictly comply with the Lexus Marketing Covenant and all applicable Lexus corporate marketing guidelines. The ideal candidate balances creativity with compliance while using data and insights to continuously improve performance and guest experience.
Key Responsibilities Website Management & User Experience (UX)
Manage the backend functionality and daily content updates of the North Park Lexus websites for San Antonio, Dominion, and RGV
Maintain a refined, intuitive, and brand-consistent user experience across all rooftops while accommodating market-specific needs
Ensure accuracy of inventory presentation, promotions, banners, landing pages, and calls-to-action
Coordinate with third-party website vendors to execute updates, enhancements, and troubleshooting
Conduct regular quality-control audits to ensure content accuracy, visual consistency, and compliance
Ensure all website content strictly adheres to the Lexus Marketing Covenant, digital standards, and brand compliance requirements
Advertising & Creative Development
Create digital and print advertising assets using Canva for use across all three locations
Coordinate creative development and execution with contracted third-party agencies
Manage timelines, approvals, revisions, and deployment of creative assets by rooftop and campaign
Ensure all creative assets, messaging, typography, imagery, and DISCLAIMERS fully comply with Lexus Marketing Covenant standards
Maintain consistency in Lexus brand voice, tone, and visual identity across all markets
Email Marketing & Campaign Execution
Create, design, and deploy email marketing campaigns and email blasts supporting sales, service, events, and dealership initiatives
Coordinate messaging across San Antonio, Dominion, and RGV, ensuring consistency while allowing for market relevance
Develop subject lines, copy, and visual layouts aligned with Lexus brand tone and hospitality standards
Ensure accuracy of offers, pricing language, DISCLAIMERS, dates, links, and segmentation through detailed review and testing
Confirm all email communications meet Lexus Marketing Covenant requirements prior to deployment
Track performance metrics and support continuous optimization
Social Media Strategy & Management
Fully manage all social media platforms for North Park Lexus across all three rooftops
Develop and execute a cohesive social media strategy and content calendar with location-specific customization as needed
Create original content including graphics, captions, campaign concepts, and short‑form content ideas
Ensure all social media content complies with Lexus Marketing Covenant standards, including brand voice, imagery, language, and offer disclosures
Monitor engagement, respond professionally to comments and messages, and escalate guest concerns appropriately
Track performance metrics and adjust strategy to maximize reach and engagement across markets
Analytics, Reporting & Optimization (GA4)
Utilize Google Analytics (GA4) to monitor website traffic, user behavior, and engagement across all rooftops
Support analysis of campaign performance related to website, email, and social media initiatives
Assist in identifying trends, opportunities, and areas for improvement to enhance digital performance and guest experience
Coordinate with vendors and internal stakeholders to ensure accurate tracking and reporting
Help translate data insights into actionable marketing improvements
Brand Stewardship & Cross-Functional Collaboration
Serve as a brand steward for North Park Lexus, ensuring Lexus alignment across website, email, social, advertising, and analytics
Partner with leadership, sales, service, and external vendors to support promotions, events, sponsorships, and community initiatives across all locations
Maintain organized brand asset libraries including approved templates, logos, fonts, imagery, and messaging
Assist in documenting marketing processes and compliance best practices to ensure consistency and scalability across rooftops
Required Skills & Qualifications
Exceptional attention to detail with a strong quality-control mindset
Demonstrated experience working within corporate brand and compliance frameworks
Strong understanding of luxury brand standards and marketing governance
Proficiency in Canva for creative and ad development
Experience managing website content and backend systems
Experience creating and executing email marketing campaigns
Strong written communication skills with a refined sense of tone and messaging
Ability to manage multiple projects, priorities, and deadlines across multiple locations
Ability to manage multiple tasks and projects with varying deadlines without letting anything slip through the cracks.
Capable to occasionally work on projects within or outside the office that requires moving boxes, assembling products, lifting and carrying equipment and managing marketing inventory.
Preferred Skills
Experience in luxury retail, automotive, hospitality, or multi-rooftop organizations
Familiarity with Google Analytics (GA4) and digital performance reporting
Google Analytics / GA4 Certification (preferred, not required)
Familiarity or will easily learn website back end management and vendor ecosystems
Basic understanding of SEO, paid digital advertising, and CRM platforms
Photography, short‑form video, or content editing experience
Key Attributes for Success
Highly detail-oriented and organized
Strong sense of brand judgment and compliance awareness
Comfortable managing complexity across multiple rooftops
Analytical mindset with the ability to apply insights practically
Proactive, dependable, and solutions‑focused
Passionate about delivering an elevated Lexus guest experience
Compensation Compensation is based on experience and commensurate with Fortune 500 companies.
Benefits Benefits include medical, dental, life and disability, 401(k), paid vacation, sick, holiday and a wellness program. Lexus lease benefit after Lexus Master Certification and 2 years of tenure. We are an Equal Opportunity Employer.
About Kahlig Auto Group is an industry leading automotive retailer comprised of over 14 auto dealerships in South Texas. Our dealerships have a strong commitment to providing the highest degree of customer satisfaction that provides a superior experience in sales, service and overall ownership. We are a company full of hard‑working, dedicated employees with a priority on offering a welcoming and positive environment that fosters the opportunity to grow within the company.
#J-18808-Ljbffr