Senior Content Marketing Specialist
PlugShare, Los Angeles, CA, United States
About PlugShare
PlugShare is the leading EV charging discovery platform, helping drivers find reliable charging and helping businesses better serve the growing electric vehicle ecosystem. As EV adoption accelerates, PlugShare plays a critical role in making charging easier.
About EVgo EVgo (Nasdaq: EVGO) is one of the nation’s largest public fast charging networks for electric vehicles. Our mission is to expedite the mass adoption of electric vehicles (EVs) by creating a convenient, reliable, and affordable EV charging network that delivers fast charging to everyone. EVgo’s owned and operated charging network is growing rapidly. We partner with multiple stakeholders including automakers; fleet and rideshare operators; retail hosts such as grocery stores, shopping centers, restaurants, gas stations, and more to make our vision of Electric for All a reality. The EV industry is one of the fastest growing industries in the country. Join us as we charge forward into an all‑electric future. Software is an integral part in realizing this vision and we are hiring a software manager to play a leadership role shaping our future.
Position Summary PlugShare is hiring a Senior Content Marketing Specialist to help build and scale our marketing program and oversee several growth‑oriented workflows. This is ahandson, highownership rolefor someone excited to experiment, and improve PlugShare’s representation across multiple consumer and community touchpoints.
Responsibilities
Build and evolve PlugShare’s content marketing program, starting from a relatively early stage
Experiment to identify the right content mix, formats, and channels to drive awareness, engagement, and trust
Personally create high impact content while also editing and guiding work produced by freelancers and agencies
Manage external partners, including briefing, timelines, feedback, and quality control
Plan and distribute content across existing channels, including:
Social media
Lifecycle and campaign messaging (Braze)
SEO driven content (blogs, landing pages, evergreen resources)
Support and improve growth adjacent workflows that shape customer perception and engagement
Develop content and programs that serve both EV drivers and business partners across the EV community
Partner cross functionally communicate insights and customer needs
Maintain content calendars and ensure a consistent PlugShare voice across channels
Track performance at a practical level and use learnings to iterate and improve
Qualifications
Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
Desired Skills
Experience in content marketing, growth marketing, or a related role
Proven ability to both create content yourself and manage others’ work (freelancers or agencies)
Strong writing, editing, and storytelling skills
Comfort working in ambiguity and taking ownership of loosely defined problem areas
Experience distributing content across multiple digital channels
Ability to make complex or technical topics clear and engaging
Interest in EVs, clean energy, or mobility (prior EV experience is a plus, not a requirement)
Compensation & Benefits For job positions in CA, CO, and NYC, the estimated salary range for a new hire in this position is $89,300.00 USD to $111,600.00 USD. Actual salary may vary depending on job‑related factors, including knowledge, skills, experience, and location. In addition to a competitive base salary, discretionary target cash bonus, and restricted stock units (subject to Board Approval). EVgo offers a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).
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About EVgo EVgo (Nasdaq: EVGO) is one of the nation’s largest public fast charging networks for electric vehicles. Our mission is to expedite the mass adoption of electric vehicles (EVs) by creating a convenient, reliable, and affordable EV charging network that delivers fast charging to everyone. EVgo’s owned and operated charging network is growing rapidly. We partner with multiple stakeholders including automakers; fleet and rideshare operators; retail hosts such as grocery stores, shopping centers, restaurants, gas stations, and more to make our vision of Electric for All a reality. The EV industry is one of the fastest growing industries in the country. Join us as we charge forward into an all‑electric future. Software is an integral part in realizing this vision and we are hiring a software manager to play a leadership role shaping our future.
Position Summary PlugShare is hiring a Senior Content Marketing Specialist to help build and scale our marketing program and oversee several growth‑oriented workflows. This is ahandson, highownership rolefor someone excited to experiment, and improve PlugShare’s representation across multiple consumer and community touchpoints.
Responsibilities
Build and evolve PlugShare’s content marketing program, starting from a relatively early stage
Experiment to identify the right content mix, formats, and channels to drive awareness, engagement, and trust
Personally create high impact content while also editing and guiding work produced by freelancers and agencies
Manage external partners, including briefing, timelines, feedback, and quality control
Plan and distribute content across existing channels, including:
Social media
Lifecycle and campaign messaging (Braze)
SEO driven content (blogs, landing pages, evergreen resources)
Support and improve growth adjacent workflows that shape customer perception and engagement
Develop content and programs that serve both EV drivers and business partners across the EV community
Partner cross functionally communicate insights and customer needs
Maintain content calendars and ensure a consistent PlugShare voice across channels
Track performance at a practical level and use learnings to iterate and improve
Qualifications
Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
Desired Skills
Experience in content marketing, growth marketing, or a related role
Proven ability to both create content yourself and manage others’ work (freelancers or agencies)
Strong writing, editing, and storytelling skills
Comfort working in ambiguity and taking ownership of loosely defined problem areas
Experience distributing content across multiple digital channels
Ability to make complex or technical topics clear and engaging
Interest in EVs, clean energy, or mobility (prior EV experience is a plus, not a requirement)
Compensation & Benefits For job positions in CA, CO, and NYC, the estimated salary range for a new hire in this position is $89,300.00 USD to $111,600.00 USD. Actual salary may vary depending on job‑related factors, including knowledge, skills, experience, and location. In addition to a competitive base salary, discretionary target cash bonus, and restricted stock units (subject to Board Approval). EVgo offers a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).
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