Cox Media Group

Digital Media Director - WFXT TV

Cox Media Group, Dedham, Massachusetts, us, 02026

Location: MA-Boston

Job Title: Digital Media Director - WFXT TV

Position Overview

The Digital Media Director for WFXT TV Boston will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market. In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, market management, and the CMG Local Solutions team. CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.

As the subject matter expert in the CMG Local Solutions' suite of digital advertising products, strategies and processes, your main responsibility will be to drive digital revenue growth. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.

The individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.

Essential Duties and Responsibilities

We are looking for an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.Establish and execute a revenue strategy that maximizes our assets and revenue potentialUncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital businessGuide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platformsResponsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managersProtect, retain, and grow existing CMG digital advertising clientsDevelop advertising campaigns that drive revenue while driving return on investment for advertisersMust be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the Sr Director of Digital SalesReport on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievementAccurately forecast and report on digital revenue attainmentFacilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticalsDevelop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisersIdentify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenueTravel required ~ 20%Minimum Qualifications

Bachelor's degree in business, marketing, computer sciences or related fieldStrong (5+ years) experience in Digital Sales Management including:

Demonstrated success in digital and integrated sales, internal/external customer satisfaction and territory managementSuccessful background growing advertising accounts and prospecting for new digital advertising verticals and strategiesDemonstrated experience working with both large and small advertising agencies and direct clients

Ability to establish priorities and work independently. This includes taking priorities from local markets and identifying the best course of action to accomplish goalsProject Management skills required with proven ability to take a concept from ideation to development to implementationDemonstrated successful selling and management of digital advertising solutions to exceed goalsDemonstrated business acumen with exceptional knowledge of marketing, sales, and new business developmentExperience with needs assessment (client needs analysis), digital sales training programs & curriculums, business development, implementation and facilitation requiredSuperior interpersonal skills and demonstrated command in large group settingsStrong command in front of large groups or video audiences. The gravitas to be a credible and dynamic sales leader in the digital spaceOutstanding customer service skills with a keen ability to proactively anticipate and provide solutions for customer needsStrong proficiency in Microsoft Office products (PowerPoint, Excel, Word)Active and strong knowledge of all forms of social mediaIAB Digital Media Sales Certification (IAB DMSC) requiredGoogle AdWords Certification required

About Cox Media GroupCMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit


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