Job Description:
Responsible for developing, managing, and optimizing online and offline marketing programs. Provide analysis and insight to manage the success of marketing programs. This is a role with heavy influence on content writing, online campaigns and design.
Duties and Responsibilities:
Online Marketing: Drive content and lead creation and conversion via blogs, paid advertising, white papers, SEO, webinars, email marketing, social media, company website and partnering with media sites.
Offline Marketing: Manage conferences, including logistics, content for presentations and marketing collateral.
Implement marketing processes, including tracking of marketing activities and sales conversion in the CRM.
Liaise with sales team and sales development including lead nurturing.
Create and manage analytics of all marketing activities, with heavy emphasis on conversion to sales opportunities and deals closed per marketing channel.
Desired Skills & Experience:
Native English, including superior content writing and communication skills.
3-5 years of marketing experience preferred – proven success in growth.
Google analytics experience.
Salesforce CRM experience.
Unbounce or similar landing page design experience.
Ideally familiar with ecommerce and media industries, including customer experience and user experience.
#J-18808-Ljbffr
Responsible for developing, managing, and optimizing online and offline marketing programs. Provide analysis and insight to manage the success of marketing programs. This is a role with heavy influence on content writing, online campaigns and design.
Duties and Responsibilities:
Online Marketing: Drive content and lead creation and conversion via blogs, paid advertising, white papers, SEO, webinars, email marketing, social media, company website and partnering with media sites.
Offline Marketing: Manage conferences, including logistics, content for presentations and marketing collateral.
Implement marketing processes, including tracking of marketing activities and sales conversion in the CRM.
Liaise with sales team and sales development including lead nurturing.
Create and manage analytics of all marketing activities, with heavy emphasis on conversion to sales opportunities and deals closed per marketing channel.
Desired Skills & Experience:
Native English, including superior content writing and communication skills.
3-5 years of marketing experience preferred – proven success in growth.
Google analytics experience.
Salesforce CRM experience.
Unbounce or similar landing page design experience.
Ideally familiar with ecommerce and media industries, including customer experience and user experience.
#J-18808-Ljbffr