Centralized Leasing Specialist
Gates Hudson, Washington, District of Columbia, United States
About the Role
The Centralized Leasing Professional is responsible for driving leasing performance across a portfolio of multifamily properties by managing prospect engagement, lead nurturing, and CRM-driven communication workflows.
What You’ll Do Lead Management & Leasing Activity
Manage inbound leads from multiple communities using CRM software (e.g., Yardi, RentCafé, centralized leasing platforms), ensuring prompt response and consistent follow-up touchpoints
Conduct virtual tours, phone consultations, live chats, email/text communications, and other prospect interactions using centralized communication tools
Qualify prospects based on established Gates Hudson guidelines and ensure accurate documentation of customer profiles, preferences, and interactions in the CRM
Guide prospects through the entire leasing journey—including application, screening, deposit collection, and lease execution—while coordinating with onsite teams for unit availability and move-in readiness
Maintain a deep understanding of floor plans, amenities, pricing, concession strategies, and unique selling points for each assigned community
Review guest cards, lead status reports, and follow-up tasks daily to ensure all prospects receive timely and professional communication
Track and meet key performance indicators (KPIs), including response time, engagement metrics, tour-to-lease conversion, lead disposition accuracy, and lease volume
Marketing & Prospect Engagement
Ensure all property information—pricing, availability, specials, digital listings, and marketing content—is accurate and up to date in relevant advertising channels and CRM systems
Monitor lead sources and provide feedback to Property Managers on marketing effectiveness and trends observed across the portfolio
Conduct remote competitor research to stay aware of neighborhood market conditions, pricing strategies, and amenity offerings
Support resident referral initiatives and contribute ideas to enhance prospect engagement and leasing efficiency across multiple communities
Administrative & Reporting Responsibilities
Assist onsite teams by preparing accurate lease documentation, verifying lease packages, and ensuring all required documentation is collected and approved prior to resident signing
Maintain organized digital records in accordance with Gates Hudson policies and standard business practices
Support Property Managers in meeting reporting deadlines, tracking leasing activity, and communicating performance updates
Provide exceptional customer service through professional communication, organized workflow management, and accuracy in all leasing-related documentation
Resident Relations Support
Assist with renewal outreach, resident communication campaigns, and retention-related follow-ups as requested by onsite teams
Review notices to vacate and elevate potential retention opportunities to Property Managers when appropriate
Support implementation of company policies and procedures regarding lease obligations, rules, and regulations
Compliance & Company Standards The Centralized Leasing Professional conducts all business in accordance with Gates, Hudson & Associates, Inc. policies and procedures; all Federal, State, and Local Fair Housing laws; the Americans with Disabilities Act; and any other laws or regulations pertaining to rental housing.
The role works collaboratively with Property Managers and Regional Managers to support property objectives and uphold consistent leasing practices across the portfolio.
What You’ll Bring
High school diploma or equivalent required; college coursework preferred
2–5 years of experience in property management, centralized leasing, or a customer service‑driven sales role
Knowledge of landlord/tenant law, ADA, and Fair Housing regulations
Strong ability to work independently in a fast‑paced, high‑volume environment while supporting multiple communities
Excellent multitasking, time management, and organizational skills
Demonstrated customer service strengths and ability to build rapport quickly across digital and phone communication channels
Proficiency with Microsoft Office, CRM platforms, and property management software; experience with Yardi, RentCafé, and CRM systems preferred
Comfortable with virtual leasing tools (video tours, chat platforms, digital workflow systems)
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What You’ll Do Lead Management & Leasing Activity
Manage inbound leads from multiple communities using CRM software (e.g., Yardi, RentCafé, centralized leasing platforms), ensuring prompt response and consistent follow-up touchpoints
Conduct virtual tours, phone consultations, live chats, email/text communications, and other prospect interactions using centralized communication tools
Qualify prospects based on established Gates Hudson guidelines and ensure accurate documentation of customer profiles, preferences, and interactions in the CRM
Guide prospects through the entire leasing journey—including application, screening, deposit collection, and lease execution—while coordinating with onsite teams for unit availability and move-in readiness
Maintain a deep understanding of floor plans, amenities, pricing, concession strategies, and unique selling points for each assigned community
Review guest cards, lead status reports, and follow-up tasks daily to ensure all prospects receive timely and professional communication
Track and meet key performance indicators (KPIs), including response time, engagement metrics, tour-to-lease conversion, lead disposition accuracy, and lease volume
Marketing & Prospect Engagement
Ensure all property information—pricing, availability, specials, digital listings, and marketing content—is accurate and up to date in relevant advertising channels and CRM systems
Monitor lead sources and provide feedback to Property Managers on marketing effectiveness and trends observed across the portfolio
Conduct remote competitor research to stay aware of neighborhood market conditions, pricing strategies, and amenity offerings
Support resident referral initiatives and contribute ideas to enhance prospect engagement and leasing efficiency across multiple communities
Administrative & Reporting Responsibilities
Assist onsite teams by preparing accurate lease documentation, verifying lease packages, and ensuring all required documentation is collected and approved prior to resident signing
Maintain organized digital records in accordance with Gates Hudson policies and standard business practices
Support Property Managers in meeting reporting deadlines, tracking leasing activity, and communicating performance updates
Provide exceptional customer service through professional communication, organized workflow management, and accuracy in all leasing-related documentation
Resident Relations Support
Assist with renewal outreach, resident communication campaigns, and retention-related follow-ups as requested by onsite teams
Review notices to vacate and elevate potential retention opportunities to Property Managers when appropriate
Support implementation of company policies and procedures regarding lease obligations, rules, and regulations
Compliance & Company Standards The Centralized Leasing Professional conducts all business in accordance with Gates, Hudson & Associates, Inc. policies and procedures; all Federal, State, and Local Fair Housing laws; the Americans with Disabilities Act; and any other laws or regulations pertaining to rental housing.
The role works collaboratively with Property Managers and Regional Managers to support property objectives and uphold consistent leasing practices across the portfolio.
What You’ll Bring
High school diploma or equivalent required; college coursework preferred
2–5 years of experience in property management, centralized leasing, or a customer service‑driven sales role
Knowledge of landlord/tenant law, ADA, and Fair Housing regulations
Strong ability to work independently in a fast‑paced, high‑volume environment while supporting multiple communities
Excellent multitasking, time management, and organizational skills
Demonstrated customer service strengths and ability to build rapport quickly across digital and phone communication channels
Proficiency with Microsoft Office, CRM platforms, and property management software; experience with Yardi, RentCafé, and CRM systems preferred
Comfortable with virtual leasing tools (video tours, chat platforms, digital workflow systems)
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