Analyst, Digital Shelf Content
Danone, Louisville, CO, United States
About The Job
The Analyst, Digital Shelf Content reports to the Manager, Digital Shelf Content and drives the operational execution required to deliver accurate, compliant, and conversion‑ready product detail pages (PDPs). This role owns day‑to‑day workflow coordination, supports content activation, and oversees quality assurance across digital shelf platforms. They partner closely with the Senior Associate Manager, Omni‑Syndication team, Brand team, Legal team, eCommerce Managers, and external Content Agencies to deliver best‑in‑class content on time. The Analyst ensures content moves efficiently through approvals, meets all retailer requirements, and is activation‑ready for syndication. Additionally, they lead the execution of A/B testing for content effectiveness initiatives and implement AI‑driven insights into PDP elements across projects.
Responsibilities
Support the execution of brand activation content across copy, imagery, and enhanced content for innovation, restage, redesigns, and strategic optimizations
Create temporary copy for launches and fast‑turn needs under brand and legal guidance
Manage legal feedback collection process and consolidate updates with proper version control
Perform final content reviews and validate child SKUs for accuracy and completeness against all feedback
Track product lifecycle updates and activation timing to align with execution needs, dependencies and retailer specs in partnership with the Omni‑Syndication team
Manage content submission tracking, approval follow‑ups, and internal project status reporting
Lead project management documentation hygiene in collaboration with Content agency to ensure cross‑functional materials are organized in SharePoint and Asana
Support asset and image spec audits in partnership with agencies and Omni‑Syndication partners
Support full integration of Danone BUs into our Digital Shelf content processes and cycles
Identify content gaps, inconsistencies, errors and partner to implement corrections
Support A/B testing execution and documentation across content effectiveness tools and AI‑driven insights in collaboration with Content Agency and Digital Ecosystems & Capabilities Team
Apply approved optimization recommendations across PDP elements in partnership with Content Agency and Omni‑Syndication team
Location & Compensation This position is hybrid and can be based in either White Plains, NY or Louisville, CO. The base compensation range for this position is $70,000 - $85,000 commensurate with experience. Danone North America offers a performance‑based bonus and a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.
About You Behaviors
Highly detail‑oriented and process‑disciplined, with the ability to flag issues early
Self‑starting and proactive leadership style – takes initiative and can hit the ground running
Collaborative and responsive across cross‑functional partners
Comfortable operating within structured workflows and approval systems
Creative eye for what will drive consumer conversion
Ability to balance analytical and creative mindset
Proven strength of building relationships and managing agency partnerships
Passion for delivering best in class content to both the consumer AND customer
Skills
Experience with content workflow and approval processes
Effective at managing multiple stakeholders and projects & connecting the dots
Strong version control and documentation discipline
Familiarity with PDP best practices and retailer content requirements
Proficiency with Microsoft Office and workflow tools
Working knowledge of SEO copy and digital content fundamentals
Qualifications
1–2 years of experience in digital content, eCommerce coordination, or marketing operations preferred
Strong attention to detail; eagerness to grow in digital shelf content
Experience supporting cross‑functional project workflows preferred
Benefits
Physical Wellbeing – We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost‑sharing model.
Mental Wellbeing – Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
Financial Support – We offer a performance‑based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
Family Care – We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Equal Opportunity Employer Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
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Responsibilities
Support the execution of brand activation content across copy, imagery, and enhanced content for innovation, restage, redesigns, and strategic optimizations
Create temporary copy for launches and fast‑turn needs under brand and legal guidance
Manage legal feedback collection process and consolidate updates with proper version control
Perform final content reviews and validate child SKUs for accuracy and completeness against all feedback
Track product lifecycle updates and activation timing to align with execution needs, dependencies and retailer specs in partnership with the Omni‑Syndication team
Manage content submission tracking, approval follow‑ups, and internal project status reporting
Lead project management documentation hygiene in collaboration with Content agency to ensure cross‑functional materials are organized in SharePoint and Asana
Support asset and image spec audits in partnership with agencies and Omni‑Syndication partners
Support full integration of Danone BUs into our Digital Shelf content processes and cycles
Identify content gaps, inconsistencies, errors and partner to implement corrections
Support A/B testing execution and documentation across content effectiveness tools and AI‑driven insights in collaboration with Content Agency and Digital Ecosystems & Capabilities Team
Apply approved optimization recommendations across PDP elements in partnership with Content Agency and Omni‑Syndication team
Location & Compensation This position is hybrid and can be based in either White Plains, NY or Louisville, CO. The base compensation range for this position is $70,000 - $85,000 commensurate with experience. Danone North America offers a performance‑based bonus and a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.
About You Behaviors
Highly detail‑oriented and process‑disciplined, with the ability to flag issues early
Self‑starting and proactive leadership style – takes initiative and can hit the ground running
Collaborative and responsive across cross‑functional partners
Comfortable operating within structured workflows and approval systems
Creative eye for what will drive consumer conversion
Ability to balance analytical and creative mindset
Proven strength of building relationships and managing agency partnerships
Passion for delivering best in class content to both the consumer AND customer
Skills
Experience with content workflow and approval processes
Effective at managing multiple stakeholders and projects & connecting the dots
Strong version control and documentation discipline
Familiarity with PDP best practices and retailer content requirements
Proficiency with Microsoft Office and workflow tools
Working knowledge of SEO copy and digital content fundamentals
Qualifications
1–2 years of experience in digital content, eCommerce coordination, or marketing operations preferred
Strong attention to detail; eagerness to grow in digital shelf content
Experience supporting cross‑functional project workflows preferred
Benefits
Physical Wellbeing – We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost‑sharing model.
Mental Wellbeing – Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
Financial Support – We offer a performance‑based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
Family Care – We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Equal Opportunity Employer Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
#J-18808-Ljbffr