International DTC Strategy Lead
Dr. Squatch, California, MO, United States
Why We Exist and What We Do
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role Dr. Squatch is expanding globally and we’re looking for an
International DTC Lead
to drive growth across all non-US Shopify storefronts, including the UK, EU, Canada, Australia, and Rest of World. This is a
strategy + execution role
that owns the performance monitoring and growth strategy of our international DTC business, driving revenue, conversion, localization, and site experience while partnering across Growth, Product, Merchandising, Lifecycle, and Operations.
This role will report to the Head of International.
This is a full-time, hybrid role with company benefits based in Marina del Rey, CA.
The anticipated base compensation range for this role will be $110,000 to $145,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do
Strategy & Performance Reporting
Develop and execute the international DTC strategy aligned with international global ecommerce goals
Analyze and report performance across revenue (new + returning), CVR, CAC/LTV, and contribution margin
Present performance insights and growth recommendations to senior leadership
Customer Journey
Assist in conceptualising, building, and testing landing pages for different customer cohorts, product launches and marketing activities to increase conversion rate
Partner with Growth team to develop localized new customer offer roadmap, review performance, and optimize
Supply & Launch Planning
Partner with Supply Chain and Operations to forecast demand and manage inventory
Ensure product availability and healthy stock levels across fulfillment partners
Support new product launches, setting target launch quantities based on past performance and marketing plans
Partner with Merchandising to localize pricing strategy, product bundles, and new category launches
Ensure PDP accuracy across regions, including creative, copy, and pricing
Localization & Market Expansion
Own localization strategy across languages, currencies, payment methods, and customer experience
Manage translation workflows across all international storefronts
Develop new market / channel launch roadmap
Retention & Loyalty
Partner with Lifecycle to expand email/SMS programs
Identify opportunities to increase international subscription and loyalty performance
Marketing Calendar
Oversee the strategy and execution of the new product launch, limited edition, and promotional marketing calendar
About You
2–5 years of experience in ecommerce, DTC growth, or strategy roles (CPG experience preferred)
Strong understanding of Shopify, site operations, and ecommerce fundamentals
Experience improving conversion rate and building customer journeys
Strong analytical skills, able to turn performance data into clear actions
Hands‑on experience with Shopify, Google Analytics/GA4, testing tools, and site optimization
Strategic thinker who can execute end‑to‑end and move fast
Excellent cross‑functional communicator with high ownership and bias to action
Who We Are Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative – we are creative, rethink how things are done, and find a way. We Play to Win – we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch – we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
Benefits We offer a competitive salary in a growth‑focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
Equal Employment Opportunity For Applicants with Disabilities, reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
As set forth in Dr. Squatch’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr
About the Role Dr. Squatch is expanding globally and we’re looking for an
International DTC Lead
to drive growth across all non-US Shopify storefronts, including the UK, EU, Canada, Australia, and Rest of World. This is a
strategy + execution role
that owns the performance monitoring and growth strategy of our international DTC business, driving revenue, conversion, localization, and site experience while partnering across Growth, Product, Merchandising, Lifecycle, and Operations.
This role will report to the Head of International.
This is a full-time, hybrid role with company benefits based in Marina del Rey, CA.
The anticipated base compensation range for this role will be $110,000 to $145,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do
Strategy & Performance Reporting
Develop and execute the international DTC strategy aligned with international global ecommerce goals
Analyze and report performance across revenue (new + returning), CVR, CAC/LTV, and contribution margin
Present performance insights and growth recommendations to senior leadership
Customer Journey
Assist in conceptualising, building, and testing landing pages for different customer cohorts, product launches and marketing activities to increase conversion rate
Partner with Growth team to develop localized new customer offer roadmap, review performance, and optimize
Supply & Launch Planning
Partner with Supply Chain and Operations to forecast demand and manage inventory
Ensure product availability and healthy stock levels across fulfillment partners
Support new product launches, setting target launch quantities based on past performance and marketing plans
Partner with Merchandising to localize pricing strategy, product bundles, and new category launches
Ensure PDP accuracy across regions, including creative, copy, and pricing
Localization & Market Expansion
Own localization strategy across languages, currencies, payment methods, and customer experience
Manage translation workflows across all international storefronts
Develop new market / channel launch roadmap
Retention & Loyalty
Partner with Lifecycle to expand email/SMS programs
Identify opportunities to increase international subscription and loyalty performance
Marketing Calendar
Oversee the strategy and execution of the new product launch, limited edition, and promotional marketing calendar
About You
2–5 years of experience in ecommerce, DTC growth, or strategy roles (CPG experience preferred)
Strong understanding of Shopify, site operations, and ecommerce fundamentals
Experience improving conversion rate and building customer journeys
Strong analytical skills, able to turn performance data into clear actions
Hands‑on experience with Shopify, Google Analytics/GA4, testing tools, and site optimization
Strategic thinker who can execute end‑to‑end and move fast
Excellent cross‑functional communicator with high ownership and bias to action
Who We Are Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative – we are creative, rethink how things are done, and find a way. We Play to Win – we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch – we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
Benefits We offer a competitive salary in a growth‑focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
Equal Employment Opportunity For Applicants with Disabilities, reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
As set forth in Dr. Squatch’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr