Digital Marketing Manager (Content + Video Leader | They Ask, You Answer | Rhino
AmCoat Industrial, LLC, Pensacola, FL, United States
Digital Marketing Manager (They Ask, You Answer / Endless Customers Leader)
Company: AmCoat
Employment Type: Full-Time
About AmCoat AmCoat operates two premium coating brands:
Rhino Shield – long-lasting exterior wall coating systems
Floor Shield – high-performance residential and commercial floor coatings
Our mission is to become the most trusted voice in the coatings industry by educating property owners and empowering our dealer network with world-class marketing systems.
We are implementing the They Ask, You Answer / Endless Customers methodology and are looking for a Digital Marketing Manager who will lead this initiative across both brands.
Role Overview This is not a traditional marketing role focused on social media posting or ad management.
Instead, this role is responsible for building a trust-driven content and video engine that answers real customer questions and drives revenue growth across both brands and our dealer network.
The Digital Marketing Manager will own the strategy and execution of:
Video-first marketing and sales enablement
SEO and organic demand generation
Assignment selling implementation
The goal is to ensure AmCoat becomes the most trusted educational resource in the coatings industry.
Key Outcomes (What Success Looks Like) Within the first 12–18 months, this role will:
Build the most comprehensive educational resource in the coatings industry
Establish a consistent content publishing engine
Implement assignment selling with our sales teams
Create a video library used by sales and dealers
Significantly increase organic traffic and inbound leads
Improve sales close rates through buyer education
Core Responsibilities 1. Own the Customer Question Content Strategy This role owns the company content calendar and ensures all content is driven by real questions from buyers.
Responsibilities include:
Collect questions directly from sales teams and dealers
Maintain and manage the master content calendar
Ensure content topics align with real buyer concerns
Publish consistent weekly content across both brands
Content will focus on The Big 5 topics:
Example topics:
“Polyaspartic vs epoxy garage floor coatings”
“What problems can occur with exterior coatings?”
“Rhino Shield vs traditional exterior paint”
2. Lead Video Marketing and Production Implement a video-first strategy that supports both marketing and sales.
Responsibilities include:
Produce educational videos answering buyer questions
Film subject matter experts and sales leaders
Build a video library for sales consultations
Create videos explaining installation processes, costs, and product comparisons
3. Implement Assignment Selling Work closely with the sales team to ensure prospects are educated before consultations.
Responsibilities include:
Develop content used before appointments
Build educational email sequences for prospects
Train sales teams on using content in the sales process
Goal: Ensure buyers arrive at consultations informed and ready to make decisions.
4. Drive Organic Traffic Through SEO Build a search-driven content strategy that captures high-intent buyers.
Responsibilities include:
Keyword research focused on homeowner and property owner questions
SEO optimization of all content
Building topical authority in coatings, exterior protection, and floor systems
Monitoring search performance and improving content
Provide scalable marketing systems that help dealers grow.
Responsibilities include:
Create content and video assets dealers can use locally
Provide marketing training and best practices
Support dealer websites with SEO content strategy
Required Qualifications
5+ years of digital marketing or content marketing experience
Strong writing and storytelling skills
Experience with SEO-driven content strategy
Experience producing or managing video content
Ability to collaborate closely with sales teams
Preferred Experience
Familiarity with They Ask, You Answer / Endless Customers methodology
Experience in home services, construction, or franchise marketing
Experience supporting multi-location or dealer networks
The ideal candidate is:
Curious and obsessed with answering customer questions
Comfortable being transparent about pricing and industry realities
Highly organized and able to manage a consistent publishing system
Confident interviewing experts and turning knowledge into content
Focused on revenue impact, not vanity metrics
Tools & Platforms Experience with tools such as:
WordPress or CMS platforms
SEO tools such as Ahrefs or SEMrush
Why This Role Matters We believe that we should have an impact on our team, our customers, and our communities. This role will directly impact how thousands of homeowners and property owners research, evaluate, and choose coating solutions. Your work will help position AmCoat, Rhino Shield, and Floor Shield as the most trusted voices in the industry.
Performance Metrics Success in this role will be measured by:
#J-18808-Ljbffr
Company: AmCoat
Employment Type: Full-Time
About AmCoat AmCoat operates two premium coating brands:
Rhino Shield – long-lasting exterior wall coating systems
Floor Shield – high-performance residential and commercial floor coatings
Our mission is to become the most trusted voice in the coatings industry by educating property owners and empowering our dealer network with world-class marketing systems.
We are implementing the They Ask, You Answer / Endless Customers methodology and are looking for a Digital Marketing Manager who will lead this initiative across both brands.
Role Overview This is not a traditional marketing role focused on social media posting or ad management.
Instead, this role is responsible for building a trust-driven content and video engine that answers real customer questions and drives revenue growth across both brands and our dealer network.
The Digital Marketing Manager will own the strategy and execution of:
Video-first marketing and sales enablement
SEO and organic demand generation
Assignment selling implementation
The goal is to ensure AmCoat becomes the most trusted educational resource in the coatings industry.
Key Outcomes (What Success Looks Like) Within the first 12–18 months, this role will:
Build the most comprehensive educational resource in the coatings industry
Establish a consistent content publishing engine
Implement assignment selling with our sales teams
Create a video library used by sales and dealers
Significantly increase organic traffic and inbound leads
Improve sales close rates through buyer education
Core Responsibilities 1. Own the Customer Question Content Strategy This role owns the company content calendar and ensures all content is driven by real questions from buyers.
Responsibilities include:
Collect questions directly from sales teams and dealers
Maintain and manage the master content calendar
Ensure content topics align with real buyer concerns
Publish consistent weekly content across both brands
Content will focus on The Big 5 topics:
Example topics:
“Polyaspartic vs epoxy garage floor coatings”
“What problems can occur with exterior coatings?”
“Rhino Shield vs traditional exterior paint”
2. Lead Video Marketing and Production Implement a video-first strategy that supports both marketing and sales.
Responsibilities include:
Produce educational videos answering buyer questions
Film subject matter experts and sales leaders
Build a video library for sales consultations
Create videos explaining installation processes, costs, and product comparisons
3. Implement Assignment Selling Work closely with the sales team to ensure prospects are educated before consultations.
Responsibilities include:
Develop content used before appointments
Build educational email sequences for prospects
Train sales teams on using content in the sales process
Goal: Ensure buyers arrive at consultations informed and ready to make decisions.
4. Drive Organic Traffic Through SEO Build a search-driven content strategy that captures high-intent buyers.
Responsibilities include:
Keyword research focused on homeowner and property owner questions
SEO optimization of all content
Building topical authority in coatings, exterior protection, and floor systems
Monitoring search performance and improving content
Provide scalable marketing systems that help dealers grow.
Responsibilities include:
Create content and video assets dealers can use locally
Provide marketing training and best practices
Support dealer websites with SEO content strategy
Required Qualifications
5+ years of digital marketing or content marketing experience
Strong writing and storytelling skills
Experience with SEO-driven content strategy
Experience producing or managing video content
Ability to collaborate closely with sales teams
Preferred Experience
Familiarity with They Ask, You Answer / Endless Customers methodology
Experience in home services, construction, or franchise marketing
Experience supporting multi-location or dealer networks
The ideal candidate is:
Curious and obsessed with answering customer questions
Comfortable being transparent about pricing and industry realities
Highly organized and able to manage a consistent publishing system
Confident interviewing experts and turning knowledge into content
Focused on revenue impact, not vanity metrics
Tools & Platforms Experience with tools such as:
WordPress or CMS platforms
SEO tools such as Ahrefs or SEMrush
Why This Role Matters We believe that we should have an impact on our team, our customers, and our communities. This role will directly impact how thousands of homeowners and property owners research, evaluate, and choose coating solutions. Your work will help position AmCoat, Rhino Shield, and Floor Shield as the most trusted voices in the industry.
Performance Metrics Success in this role will be measured by:
#J-18808-Ljbffr