Internal Email Marketing Manager
3 Little Birds Interactive, Washington, District of Columbia, United States
4th fastest growing media company in the USA.
Job Description 4th fastest growing media company in the United States seeks a savvy marketer to manage both trigger and batch email communications with our internal email marketing database as well as current subscribers. The internal Email Marketing Manager will take responsibility for developing, executing and optimizing email campaigns already in place and build and manage a test plan to identify opportunities to take the company's current program to the next level. Success in this role requires a passion for email marketing and insight and experience as to best practices around effective messaging, send frequency, creative layout, deliverability, list segmentation, reporting, analysis and testing strategies.
Responsibilities
Leverage the internal email program to deliver tens of thousands of new customers per month
Plan, test and execute 30+ monthly internal batch email campaigns
Manage our current trigger email sequence over 15 customer touch points, seek to double current response rates using lifecycle and behavioral analysis of customer behavior
Execute at least 50 new email creative design and messaging tests per quarter in an effort to unseat our current creative champions
Merge data from our internal tracking tools and ESP to provide routinized daily analysis on campaign performance and test results
Prepare monthly forecasts for new customer generation which you’ll seek to outperform
Identify and source third party data sets which can provide actionable insight to improve response rates on the more than one million records in our current marketing database
Increase deliverability rates by 75% from current levels
Manage and enhance current technology platforms supporting our email program (ranging from Lyris to MailChimp) and test new tools that can drive greater program efficiency
Track competitive marketplace trends and execute test to estimate the impact of adopting similar strategies internally
99.999% error-free / accuracy rating – our customers will appreciate your attention to detail
Benefits
Competitive salary and benefits, including comprehensive medical and dental insurance
Free gym membership
Flexible work hours with generous vacation and leave policies
Stipends for attending various training programs and conferences
A casual, fun and fast paced work environment with unrivaled peers
Qualifications
2+ years’ experience directly managing an email marketing program for a company
Hands-on day-to-day experience on a hosted email service provider
Strong analytical skills and clear understanding of channel metricsAbility to turn analysis into action, execute to timelines, and build sophisticated test plans
Expertise in designing, measuring, and explaining A/B and multivariate testing
Elegant copy writer with keen eye for creative design
Deep understanding of CAN-SPAM compliance standards
Self-motivated and have a positive attitude and work well with a strong team
Desire to contribute to the hyper-growth and culture of a successful technology company
Bachelor’s or Master’s degree with strong track record of academic performance
Preference for candidates who are able to build HTML creatives from scratch
Additional Information Interested candidates should send cover letter and resume to resumes@3littlebirdsinteractive.com or apply directly online. Please, only candidates with relevant experience need apply.
#J-18808-Ljbffr
Job Description 4th fastest growing media company in the United States seeks a savvy marketer to manage both trigger and batch email communications with our internal email marketing database as well as current subscribers. The internal Email Marketing Manager will take responsibility for developing, executing and optimizing email campaigns already in place and build and manage a test plan to identify opportunities to take the company's current program to the next level. Success in this role requires a passion for email marketing and insight and experience as to best practices around effective messaging, send frequency, creative layout, deliverability, list segmentation, reporting, analysis and testing strategies.
Responsibilities
Leverage the internal email program to deliver tens of thousands of new customers per month
Plan, test and execute 30+ monthly internal batch email campaigns
Manage our current trigger email sequence over 15 customer touch points, seek to double current response rates using lifecycle and behavioral analysis of customer behavior
Execute at least 50 new email creative design and messaging tests per quarter in an effort to unseat our current creative champions
Merge data from our internal tracking tools and ESP to provide routinized daily analysis on campaign performance and test results
Prepare monthly forecasts for new customer generation which you’ll seek to outperform
Identify and source third party data sets which can provide actionable insight to improve response rates on the more than one million records in our current marketing database
Increase deliverability rates by 75% from current levels
Manage and enhance current technology platforms supporting our email program (ranging from Lyris to MailChimp) and test new tools that can drive greater program efficiency
Track competitive marketplace trends and execute test to estimate the impact of adopting similar strategies internally
99.999% error-free / accuracy rating – our customers will appreciate your attention to detail
Benefits
Competitive salary and benefits, including comprehensive medical and dental insurance
Free gym membership
Flexible work hours with generous vacation and leave policies
Stipends for attending various training programs and conferences
A casual, fun and fast paced work environment with unrivaled peers
Qualifications
2+ years’ experience directly managing an email marketing program for a company
Hands-on day-to-day experience on a hosted email service provider
Strong analytical skills and clear understanding of channel metricsAbility to turn analysis into action, execute to timelines, and build sophisticated test plans
Expertise in designing, measuring, and explaining A/B and multivariate testing
Elegant copy writer with keen eye for creative design
Deep understanding of CAN-SPAM compliance standards
Self-motivated and have a positive attitude and work well with a strong team
Desire to contribute to the hyper-growth and culture of a successful technology company
Bachelor’s or Master’s degree with strong track record of academic performance
Preference for candidates who are able to build HTML creatives from scratch
Additional Information Interested candidates should send cover letter and resume to resumes@3littlebirdsinteractive.com or apply directly online. Please, only candidates with relevant experience need apply.
#J-18808-Ljbffr