Marketing Manager
Visio Lending, Austin, TX, United States
Visio Lending is the nation’s leader in rental home financing. Founded in 2012 in Austin, Texas, Visio enables small- to medium- sized investors to grow their rental home, vacation rental, and small balance commercial portfolios. Headquartered in fantastic Austin, Texas, since late 2015, Visio has financed more than $1 billion in Rental360 loans. With more than $400 million in capital onboard, a proven record of investment grade bond issuance on Wall Street, and an outstanding 100+ team, Visio is poised for continued success.
Why We Love Working at Visio We at Visio are passionate about working together towards our goals to continually push this company forward. We innovate, collaborate, celebrate team successes, and recognize individual accomplishments. At Visio Lending, you’ll work on meaningful initiatives that directly support real estate investors nationwide. We offer a collaborative culture, growth opportunities, and flexibility with remote or hybrid work options.
How to Apply To be considered for employment, please submit your application online. While we appreciate all the interest we receive, only candidates selected for phone screening, or an interview will be contacted directly. You will receive application status alerts via email so make sure your email address is accurate.
Note Incomplete applications will not be considered. Unanswered application questions or responses indicating “see resume” will be considered incomplete and you will be removed from consideration.
Visio Financial Services, Inc. is an Equal Opportunity Employer
The Opportunity Visio Lending is looking for a high-impact, growth-oriented Marketing Manager to serve as the architect and engine of our marketing function. You aren't just a coordinator; you are the central owner of the Visio brand and the primary driver of demand generation.
As the bridge between executive vision and agency execution, you will translate high-level business goals into a cohesive, multi-channel strategy. This is a hands-on leadership role for a professional who thrives in a fast-paced financial services environment and possesses the rare ability to think at 30,000 feet while executing at ground level.
What You’ll Do
Strategic Leadership & Brand Ownership
Own and evolve Visio Lending’s overarching marketing roadmap in direct partnership with the Executive Leadership Team
Set the pace for the organization, ensuring all marketing initiatives are launched on time, on brand, and on budget
Ensure Visio remains the dominant voice in the lending space through consistent, sophisticated messaging across every touchpoint
Performance Marketing & Demand Generation
Oversee all paid media (Google Ads, LinkedIn, Display) with a relentless focus on CPA, ROI, and lead quality
Analyze campaign performance to identify trends, refine targeting, and pivot strategies based on real-time data
Partner with Sales to ensure marketing-generated leads are nurtured through the funnel effectively
Act as the primary point of contact for our external agencies, moving them from "vendors" to "high-performing partners."
Manage agency scope and performance, ensuring creative outputs meet Visio’s high standards and media spend is optimized for maximum impact
Digital Ecosystem & Conversion
Lead the strategy for VisioLending.com, optimizing for SEO, UX, and conversion rate (CRO) to serve brokers, investors, and capital markets
Direct our social media and PR strategy to position Visio executives as industry titans and go-to experts in the lending space
Events & Experiential Marketing
Lead the strategy for industry trade shows, ensuring our presence translates into measurable pipeline growth, not just "brand awareness."
Other Duties
Adhere to all company policies, procedures, and business ethics standards
Perform other responsibilities and duties as assigned based on business needs
Authorized Remote Locations: Strong Preference for candidate local to Austin, Texas area
AL, AR, AZ, FL, GA, IL, IN, KS, KY, LA, NC, SC, TX, UT
Salary Range: $92,000-$120,000/year (Exempt/Salaried)
What We Are Looking For
6+ years relevant Marketing experience with a proven track record in B2B marketing, ideally within financial services, real estate, or fintech
Technical Literacy:
Strong understanding of the modern marketing stack (CRMs like Salesforce/HubSpot, Google Analytics, LinkedIn Campaign Manager)
The "Agency Veteran":
You know how to get the best work out of an agency because you’ve managed (or worked in) one
Executive Presence:
You are comfortable presenting to, challenging, and advising C-suite leadership
Project Mastery:
You are hyper-organized and can manage a dozen moving parts without letting a single detail slip
High School Diploma or GED
Internal Applicants:
Must meet minimum qualifications and have no recent disciplinary actions
What We Prefer to Find
Bachelor’s Degree, preferably in marketing, business, or related field
Prior experience in a related field or industry (e.g. mortgage lending, banking, finance, real estate, etc.)
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Why We Love Working at Visio We at Visio are passionate about working together towards our goals to continually push this company forward. We innovate, collaborate, celebrate team successes, and recognize individual accomplishments. At Visio Lending, you’ll work on meaningful initiatives that directly support real estate investors nationwide. We offer a collaborative culture, growth opportunities, and flexibility with remote or hybrid work options.
How to Apply To be considered for employment, please submit your application online. While we appreciate all the interest we receive, only candidates selected for phone screening, or an interview will be contacted directly. You will receive application status alerts via email so make sure your email address is accurate.
Note Incomplete applications will not be considered. Unanswered application questions or responses indicating “see resume” will be considered incomplete and you will be removed from consideration.
Visio Financial Services, Inc. is an Equal Opportunity Employer
The Opportunity Visio Lending is looking for a high-impact, growth-oriented Marketing Manager to serve as the architect and engine of our marketing function. You aren't just a coordinator; you are the central owner of the Visio brand and the primary driver of demand generation.
As the bridge between executive vision and agency execution, you will translate high-level business goals into a cohesive, multi-channel strategy. This is a hands-on leadership role for a professional who thrives in a fast-paced financial services environment and possesses the rare ability to think at 30,000 feet while executing at ground level.
What You’ll Do
Strategic Leadership & Brand Ownership
Own and evolve Visio Lending’s overarching marketing roadmap in direct partnership with the Executive Leadership Team
Set the pace for the organization, ensuring all marketing initiatives are launched on time, on brand, and on budget
Ensure Visio remains the dominant voice in the lending space through consistent, sophisticated messaging across every touchpoint
Performance Marketing & Demand Generation
Oversee all paid media (Google Ads, LinkedIn, Display) with a relentless focus on CPA, ROI, and lead quality
Analyze campaign performance to identify trends, refine targeting, and pivot strategies based on real-time data
Partner with Sales to ensure marketing-generated leads are nurtured through the funnel effectively
Act as the primary point of contact for our external agencies, moving them from "vendors" to "high-performing partners."
Manage agency scope and performance, ensuring creative outputs meet Visio’s high standards and media spend is optimized for maximum impact
Digital Ecosystem & Conversion
Lead the strategy for VisioLending.com, optimizing for SEO, UX, and conversion rate (CRO) to serve brokers, investors, and capital markets
Direct our social media and PR strategy to position Visio executives as industry titans and go-to experts in the lending space
Events & Experiential Marketing
Lead the strategy for industry trade shows, ensuring our presence translates into measurable pipeline growth, not just "brand awareness."
Other Duties
Adhere to all company policies, procedures, and business ethics standards
Perform other responsibilities and duties as assigned based on business needs
Authorized Remote Locations: Strong Preference for candidate local to Austin, Texas area
AL, AR, AZ, FL, GA, IL, IN, KS, KY, LA, NC, SC, TX, UT
Salary Range: $92,000-$120,000/year (Exempt/Salaried)
What We Are Looking For
6+ years relevant Marketing experience with a proven track record in B2B marketing, ideally within financial services, real estate, or fintech
Technical Literacy:
Strong understanding of the modern marketing stack (CRMs like Salesforce/HubSpot, Google Analytics, LinkedIn Campaign Manager)
The "Agency Veteran":
You know how to get the best work out of an agency because you’ve managed (or worked in) one
Executive Presence:
You are comfortable presenting to, challenging, and advising C-suite leadership
Project Mastery:
You are hyper-organized and can manage a dozen moving parts without letting a single detail slip
High School Diploma or GED
Internal Applicants:
Must meet minimum qualifications and have no recent disciplinary actions
What We Prefer to Find
Bachelor’s Degree, preferably in marketing, business, or related field
Prior experience in a related field or industry (e.g. mortgage lending, banking, finance, real estate, etc.)
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