Digital Content Specialist
Genova Diagnostics, Asheville, NC, United States
Work Schedule
8:00am - 5:00pm, Monday - Friday
Company Mission To be the best provider of comprehensive and innovative clinical laboratory services for the prevention, diagnosis and treatment of complex chronic disease.
Position Summary The Digital Marketing Specialist contributes to the company's success by coordinating and implementing communications initiatives, specifically related to supporting the Genova Diagnostics brand through the use of online tools and resources - such as email, web content and advertising, digital imagery, and various web analytics instruments.
Key Responsibilities
Content Creation: Write social posts, emails, and other content to engage and maintain an audience, contributing to long‑term brand loyalty.
Website Maintenance: Manage and update our website using Bloomreach CMS as well as basic HTML/CSS to keep content current.
Email Campaigns: Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.
Social Media Coordination: Contribute to the creation and scheduling of social media content across various platforms.
Instruction Database Maintenance: Update and manage a centralized database of product instructions for internal and external use.
Project Development & Management
Partner with project owners to execute projects from start to finish and build cross‑functional relationships to aid in the development and completion of compiling, creative, and accurate web content.
Manage assigned projects from idea generation, planning, implementation, follow‑up and evaluation.
Assist Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events.
Prepare and track budget as necessary, and monitor budgetary spending to assist in delivering maximum return on investment.
Supervisory Responsibilities This position has no supervisory responsibilities.
Skills Required
Solid understanding of HTML/CSS
Familiarity with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Marketo, etc.)
Excellent written and verbal communication skills
Experience with social media management
Graphic design skills are a plus
Qualifications To perform this job successfully, a candidate must have the following:
Excellent communication skills (written and verbal)
Highly organized and detail oriented
Strong time management skills to achieve successful implementation of tasks and projects
Ability to work cross‑functionally with all levels of the organization
Positive attitude that inspires departmental and cross‑functional team members to deliver maximum job performance
Education and/or Experience Preferred: Bachelor’s degree (B.A.) from a four‑year college or university in marketing, business or technology and three years related experience and/or training.
Computer Skills Requirements include:
Understanding of web development, including content, design, and functionality
Marketing automation experience (Pardot, Marketo, HubSpot, etc.)
Basic HTML knowledge and functional skills
Proficiency with analytics (Google Analytics)
Knowledge of spreadsheet and word processing software
Familiarity with social media networks (Facebook, YouTube, Twitter, LinkedIn) from a B28 commercial standpoint
Experience with CRM systems is beneficial
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work Environment The noise level in the work environment is usually quiet.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Company Mission To be the best provider of comprehensive and innovative clinical laboratory services for the prevention, diagnosis and treatment of complex chronic disease.
Position Summary The Digital Marketing Specialist contributes to the company's success by coordinating and implementing communications initiatives, specifically related to supporting the Genova Diagnostics brand through the use of online tools and resources - such as email, web content and advertising, digital imagery, and various web analytics instruments.
Key Responsibilities
Content Creation: Write social posts, emails, and other content to engage and maintain an audience, contributing to long‑term brand loyalty.
Website Maintenance: Manage and update our website using Bloomreach CMS as well as basic HTML/CSS to keep content current.
Email Campaigns: Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.
Social Media Coordination: Contribute to the creation and scheduling of social media content across various platforms.
Instruction Database Maintenance: Update and manage a centralized database of product instructions for internal and external use.
Project Development & Management
Partner with project owners to execute projects from start to finish and build cross‑functional relationships to aid in the development and completion of compiling, creative, and accurate web content.
Manage assigned projects from idea generation, planning, implementation, follow‑up and evaluation.
Assist Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events.
Prepare and track budget as necessary, and monitor budgetary spending to assist in delivering maximum return on investment.
Supervisory Responsibilities This position has no supervisory responsibilities.
Skills Required
Solid understanding of HTML/CSS
Familiarity with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Marketo, etc.)
Excellent written and verbal communication skills
Experience with social media management
Graphic design skills are a plus
Qualifications To perform this job successfully, a candidate must have the following:
Excellent communication skills (written and verbal)
Highly organized and detail oriented
Strong time management skills to achieve successful implementation of tasks and projects
Ability to work cross‑functionally with all levels of the organization
Positive attitude that inspires departmental and cross‑functional team members to deliver maximum job performance
Education and/or Experience Preferred: Bachelor’s degree (B.A.) from a four‑year college or university in marketing, business or technology and three years related experience and/or training.
Computer Skills Requirements include:
Understanding of web development, including content, design, and functionality
Marketing automation experience (Pardot, Marketo, HubSpot, etc.)
Basic HTML knowledge and functional skills
Proficiency with analytics (Google Analytics)
Knowledge of spreadsheet and word processing software
Familiarity with social media networks (Facebook, YouTube, Twitter, LinkedIn) from a B28 commercial standpoint
Experience with CRM systems is beneficial
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work Environment The noise level in the work environment is usually quiet.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr