Content Manager
Johnson Fitness, Hoffman Corners, WI, United States
Position Overview
Under the direction of the Associate Director of Brand Marketing, the Content Manager will support planning, production, and execution of our brand content across multiple channels. This role blends editorial leadership, content production, and content operations management. The Content Manager will oversee the creation and optimization of content including website copy, blog posts, product descriptions, email campaigns, social media, and sales enablement marketing. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. You will be proficient in modern AI tools and analytics to scale content production while ensuring brand voice, quality, and strategic alignment. This is a non-supervisory position.
Responsibilities
Creative process:
Participate in internal brainstorming sessions, bringing energy and creativity
Develop tone, style, voice for all branded marketing materials
Takes an active role in working on concept development, refinement and editing of marketing collateral
Collaborate with stakeholders to identify and execute message testing opportunities
Ensure consistency in brand messaging across all customer touchpoints
Content Production:
Own the editorial calendar across website, blog, email, and social media
Identify content opportunities based on SEO insights, campaign priorities, social and industry trends, and audience needs
Create video content to incorporate into social media and other channels
Translate seasonal campaigns and product launches into integrated content plans
Leverage AI tools to scale content development for blogs, landing pages, product descriptions, and social media
Edit, refine, and humanize AI-generated content to ensure brand voice, accuracy, and differentiation
Build repeatable AI prompt frameworks and workflows to improve efficiency and consistency
Maintain editorial standards that balance speed, quality, and authenticity
Website & E-Commerce Support:
Develop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase
Produce copy for multiple branded e-commerce website properties
Continuous improvement of website content to support e-commerce performance goals, generative AI engine optimization and SEO
Publish and update blogs and product content
Manage content refresh cycles and optimize underperforming pages in collaboration with E-Commerce team
Digital Marketing:
Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement
Own the execution of organic content posts with social media
Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns
Lead message concepting and scripting for online video and linear TV campaign spots
Provide copy as requested to support other paid, earned and owned marketing outreach such as search marketing, affiliate content requests and other misc opportunities
Product/Service Support:
Develop product positioning, feature/benefit content and product training material to support new product launch strategies
Elevate the brand and product presence at retail through effective messaging strategies for product packaging and other point-of-purchase materials
Develop naming strategies and recommendations for new product series, model names and key features that differentiate our products from the competition
Project Management & Content Optimization:
Conduct keyword research and implement search-driven content strategies
Edit and approve content produced internally or externally
Manage content governance and documentation
Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines
Coordinate with internal stakeholders to gather requirements and feedback
Use project management tool (Asana) to manage projects and streamline workflows
Content Performance & Analytics:
Track performance of content across channels including website, email, and social
Use insights to refine content strategy and improve ROI
Develop reporting dashboards that demonstrate content impact on traffic, engagement, and conversion
Report performance to marketing team regularly and adjust content based on results
Marginal Job Functions:
Technical product writing and proofing
Assist marketing, sales and product teams with developing and editing PowerPoint presentation content
Partner with marketing, product and sales teams to support campaign and product launches
Collaborate with designers to create integrated content experiences
Review and approve any external writers, freelancers, or agencies when needed
Other projects as needed
Requirements
Education:
Bachelor\'s Degree required in English, Communications, or Journalism
Experience:
Minimum of 3+ years of experience as a copywriter required with strong editorial writing and editing skills
Minimum 2 years of content planning and execution experience for product brands
Agency experience is a plus
Content generation for use in various types of consumer-facing print and digital marketing materials
Script writing and concept creation
Working knowledge of SEO strategy and keyword optimization
Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.)
Understanding of AI tools, platforms and best practices that may be used in the content creation process
Ability to work with a variety of stakeholders to inform/produce content and content strategies
Experience with fitness or wellness-related content development is a plus
Other Requirements:
Mac or PC based: Microsoft Word, Excel and PowerPoint required
Intense attention to detail and editing
Up to 5% domestic travel
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities.
Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#ZR
#J-18808-Ljbffr
Under the direction of the Associate Director of Brand Marketing, the Content Manager will support planning, production, and execution of our brand content across multiple channels. This role blends editorial leadership, content production, and content operations management. The Content Manager will oversee the creation and optimization of content including website copy, blog posts, product descriptions, email campaigns, social media, and sales enablement marketing. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. You will be proficient in modern AI tools and analytics to scale content production while ensuring brand voice, quality, and strategic alignment. This is a non-supervisory position.
Responsibilities
Creative process:
Participate in internal brainstorming sessions, bringing energy and creativity
Develop tone, style, voice for all branded marketing materials
Takes an active role in working on concept development, refinement and editing of marketing collateral
Collaborate with stakeholders to identify and execute message testing opportunities
Ensure consistency in brand messaging across all customer touchpoints
Content Production:
Own the editorial calendar across website, blog, email, and social media
Identify content opportunities based on SEO insights, campaign priorities, social and industry trends, and audience needs
Create video content to incorporate into social media and other channels
Translate seasonal campaigns and product launches into integrated content plans
Leverage AI tools to scale content development for blogs, landing pages, product descriptions, and social media
Edit, refine, and humanize AI-generated content to ensure brand voice, accuracy, and differentiation
Build repeatable AI prompt frameworks and workflows to improve efficiency and consistency
Maintain editorial standards that balance speed, quality, and authenticity
Website & E-Commerce Support:
Develop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase
Produce copy for multiple branded e-commerce website properties
Continuous improvement of website content to support e-commerce performance goals, generative AI engine optimization and SEO
Publish and update blogs and product content
Manage content refresh cycles and optimize underperforming pages in collaboration with E-Commerce team
Digital Marketing:
Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement
Own the execution of organic content posts with social media
Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns
Lead message concepting and scripting for online video and linear TV campaign spots
Provide copy as requested to support other paid, earned and owned marketing outreach such as search marketing, affiliate content requests and other misc opportunities
Product/Service Support:
Develop product positioning, feature/benefit content and product training material to support new product launch strategies
Elevate the brand and product presence at retail through effective messaging strategies for product packaging and other point-of-purchase materials
Develop naming strategies and recommendations for new product series, model names and key features that differentiate our products from the competition
Project Management & Content Optimization:
Conduct keyword research and implement search-driven content strategies
Edit and approve content produced internally or externally
Manage content governance and documentation
Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines
Coordinate with internal stakeholders to gather requirements and feedback
Use project management tool (Asana) to manage projects and streamline workflows
Content Performance & Analytics:
Track performance of content across channels including website, email, and social
Use insights to refine content strategy and improve ROI
Develop reporting dashboards that demonstrate content impact on traffic, engagement, and conversion
Report performance to marketing team regularly and adjust content based on results
Marginal Job Functions:
Technical product writing and proofing
Assist marketing, sales and product teams with developing and editing PowerPoint presentation content
Partner with marketing, product and sales teams to support campaign and product launches
Collaborate with designers to create integrated content experiences
Review and approve any external writers, freelancers, or agencies when needed
Other projects as needed
Requirements
Education:
Bachelor\'s Degree required in English, Communications, or Journalism
Experience:
Minimum of 3+ years of experience as a copywriter required with strong editorial writing and editing skills
Minimum 2 years of content planning and execution experience for product brands
Agency experience is a plus
Content generation for use in various types of consumer-facing print and digital marketing materials
Script writing and concept creation
Working knowledge of SEO strategy and keyword optimization
Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.)
Understanding of AI tools, platforms and best practices that may be used in the content creation process
Ability to work with a variety of stakeholders to inform/produce content and content strategies
Experience with fitness or wellness-related content development is a plus
Other Requirements:
Mac or PC based: Microsoft Word, Excel and PowerPoint required
Intense attention to detail and editing
Up to 5% domestic travel
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities.
Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#ZR
#J-18808-Ljbffr