Prosum is hiring: Digital Media Buyer/Planner in Los Angeles
Prosum, Los Angeles, CA, United States
Digital Media Buyer / Planner
Salary Range: $75k to $100k; Work Setup: Hybrid
About the Company
Our client is a fast-growing, industry-leading organization with a strong national presence. Headquartered in a modern office environment, the company operates with a high-performance culture and a collaborative marketing team focused on driving measurable growth.
About the Role
The Digital Media Buyer / Planner will play a key role in planning, overseeing, and optimizing performance-based advertising campaigns across display and native platforms. This position works closely with internal marketing and creative teams, as well as external agency partners, to ensure campaigns are strategically planned, properly tracked, and continuously improved to maximize lead generation results.
This role is ideal for a data-driven, highly organized marketing professional with experience in digital campaign strategy, analysis, and performance optimization. While direct execution within every platform is not required, the individual will manage processes, monitor results, and drive optimization initiatives.
Key Responsibilities
Plan and oversee lead generation campaigns across display and native advertising platforms
Collaborate with external agency partners to execute media buys and align campaign strategy with business objectives
Analyze campaign performance data, identify trends, and provide actionable recommendations
Conduct A/B testing on creative, targeting, and placements to improve performance
Partner cross-functionally with creative and marketing teams to develop high-converting ad assets
Build media plans, manage budgets, and monitor pacing to ensure efficiency
Stay current on platform updates and digital marketing trends to identify new growth opportunities
Qualifications
3+ years of experience in media buying or planning with a focus on digital lead generation
Demonstrated success managing and optimizing paid campaigns against performance targets
Strong analytical skills and comfort interpreting campaign data and KPIs
Ability to manage multiple campaigns in a fast-paced environment
Excellent communication, planning, and collaboration skills
Familiarity with major digital advertising platforms is preferred
Experience working with external agency partners is a plus
#J-18808-Ljbffr
In Summary: The Digital Media Buyer / Planner will play a key role in planning, overseeing, and optimizing performance-based advertising campaigns across display and native platforms . The position works closely with internal marketing and creative teams, as well as external agency partners, to ensure campaigns are strategically planned, properly tracked, and improved to maximize lead generation results .
En Español: El cliente es una organización de rápido crecimiento, líder en la industria con una fuerte presencia nacional. Con sede en un entorno de oficina moderno, la compañía opera con una cultura de alto rendimiento y un equipo de marketing colaborativo enfocado a impulsar el crecimiento medible. Aunque no se requiere ejecución directa dentro de cada plataforma, el individuo administrará procesos, controlará resultados y impulsará iniciativas de optimización. Responsabilidades clave Planificar y supervisar campañas de generación de leads a través de plataformas de publicidad en pantalla y nativas Colaborar con socios externos para ejecutar compras de medios y alinear la estrategia de campaña con los objetivos comerciales Analizar datos del rendimiento de la campaña, identificar tendencias y proporcionar recomendaciones viables Realizar pruebas A/B sobre creatividad, orientación y colocación para mejorar el rendimiento Socio interfuncional con equipos creativos y de marketing para desarrollar activos publicitarios de alta conversión Construir planes multimedia, gestionar presupuestos y monitorear ritmo para garantizar la eficiencia actual en las actualizaciones de la plataforma y las tendencias de mercadeo digital Identificar nuevas cualificaciones Oportunidades de crecimiento en medios o planificación con un enfoque en la generación digital Capacidades de gestión rápida e optimizando el desempeño de las campañes Demonstrar habilidades excelentes para manejar y optimizar los clientes potenciales Con una experiencia avanzada en la administración de datos y la comodidad de anuncios Experiencia externa Se construyen planes de comunicación, administran presupuesto y supervieran el paso para asegurar la eficacia actualizadas en las plataformas y trends de marketing digitales Qualificaciones 3 años de mercadotecnia o planifican oportunidades de compra con enfocados en generaciones digitales Los conocimientos básicos
Salary Range: $75k to $100k; Work Setup: Hybrid
About the Company
Our client is a fast-growing, industry-leading organization with a strong national presence. Headquartered in a modern office environment, the company operates with a high-performance culture and a collaborative marketing team focused on driving measurable growth.
About the Role
The Digital Media Buyer / Planner will play a key role in planning, overseeing, and optimizing performance-based advertising campaigns across display and native platforms. This position works closely with internal marketing and creative teams, as well as external agency partners, to ensure campaigns are strategically planned, properly tracked, and continuously improved to maximize lead generation results.
This role is ideal for a data-driven, highly organized marketing professional with experience in digital campaign strategy, analysis, and performance optimization. While direct execution within every platform is not required, the individual will manage processes, monitor results, and drive optimization initiatives.
Key Responsibilities
Plan and oversee lead generation campaigns across display and native advertising platforms
Collaborate with external agency partners to execute media buys and align campaign strategy with business objectives
Analyze campaign performance data, identify trends, and provide actionable recommendations
Conduct A/B testing on creative, targeting, and placements to improve performance
Partner cross-functionally with creative and marketing teams to develop high-converting ad assets
Build media plans, manage budgets, and monitor pacing to ensure efficiency
Stay current on platform updates and digital marketing trends to identify new growth opportunities
Qualifications
3+ years of experience in media buying or planning with a focus on digital lead generation
Demonstrated success managing and optimizing paid campaigns against performance targets
Strong analytical skills and comfort interpreting campaign data and KPIs
Ability to manage multiple campaigns in a fast-paced environment
Excellent communication, planning, and collaboration skills
Familiarity with major digital advertising platforms is preferred
Experience working with external agency partners is a plus
#J-18808-Ljbffr
In Summary: The Digital Media Buyer / Planner will play a key role in planning, overseeing, and optimizing performance-based advertising campaigns across display and native platforms . The position works closely with internal marketing and creative teams, as well as external agency partners, to ensure campaigns are strategically planned, properly tracked, and improved to maximize lead generation results .
En Español: El cliente es una organización de rápido crecimiento, líder en la industria con una fuerte presencia nacional. Con sede en un entorno de oficina moderno, la compañía opera con una cultura de alto rendimiento y un equipo de marketing colaborativo enfocado a impulsar el crecimiento medible. Aunque no se requiere ejecución directa dentro de cada plataforma, el individuo administrará procesos, controlará resultados y impulsará iniciativas de optimización. Responsabilidades clave Planificar y supervisar campañas de generación de leads a través de plataformas de publicidad en pantalla y nativas Colaborar con socios externos para ejecutar compras de medios y alinear la estrategia de campaña con los objetivos comerciales Analizar datos del rendimiento de la campaña, identificar tendencias y proporcionar recomendaciones viables Realizar pruebas A/B sobre creatividad, orientación y colocación para mejorar el rendimiento Socio interfuncional con equipos creativos y de marketing para desarrollar activos publicitarios de alta conversión Construir planes multimedia, gestionar presupuestos y monitorear ritmo para garantizar la eficiencia actual en las actualizaciones de la plataforma y las tendencias de mercadeo digital Identificar nuevas cualificaciones Oportunidades de crecimiento en medios o planificación con un enfoque en la generación digital Capacidades de gestión rápida e optimizando el desempeño de las campañes Demonstrar habilidades excelentes para manejar y optimizar los clientes potenciales Con una experiencia avanzada en la administración de datos y la comodidad de anuncios Experiencia externa Se construyen planes de comunicación, administran presupuesto y supervieran el paso para asegurar la eficacia actualizadas en las plataformas y trends de marketing digitales Qualificaciones 3 años de mercadotecnia o planifican oportunidades de compra con enfocados en generaciones digitales Los conocimientos básicos