Veterinary Relations Manager
Thrive Pet Healthcare, Torrance, CA, United States
Overview
ACCESS Specialty Animal Hospital South Bay is seeking a Veterinary Relations Manager to join our growing team!
The Veterinary Relations Manager [VRM] serves as a liaison between the practice and referring veterinarians within the market and surrounding areas. The VRM will be a key strategic, operations, and communications representative to support the growth of referral practices and our specialty service lines. The VRM will possess and utilize a keen knowledge of local opportunities and challenges and be able to strategically navigate referral veterinarian and team relationships. This role manages the referral and reputation continuum for all specialty departments of the hospital. In addition, they are responsible for multi-modal local marketing for the entire practice including other assigned service lines, hospitals, or strategic focus areas. The VRM collaborates with other employees in the practice and ensures efficient processes as they pertain to referrals.
Responsibilities
Develop a “Professional Promise” that will guide all referral veterinarian and client decisions.
Develop a call routing schedule for engaging top referring practices and veterinarians, and prospect new high-potential referring practices.
Work alongside hospital leadership and Thrive Specialists to schedule routine ride-along visits with referring hospitals to facilitate referral growth.
Plan and execute referring hospital visits 4 days per week, with a goal of approximately 30 practice visits per week.
Utilize PMS and/or CRM software to document and track weekly interaction with referring veterinarians, including call notes and reach/frequency targets for each practice.
Meet new business volume goals/targets in year over year referral business growth.
Act as administrator for the rVetLink and/or records sharing system for each practice.
Actively monitor specialty doctor schedules to improve appointment fill rates through coordination with practice staff.
Generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as marketing team (in coordination with CSR and Specialty Coordinators).
Report case volumes, outreach calls, referral tracking, referral revenue and procedure counts to practice leadership monthly.
Ensure that referral hospital complaints are shared directly with hospital leadership to address immediately.
Plan and organize CE events to be hosted in different venues (hotel meeting space, restaurant meeting space, customer sites, Thrive Specialty practice).
Work with the Medical team to secure RACE or state board CE credit for medical education events.
Plan and organize attendance at community events, local VMA meetings, and newsletters.
Complete all assigned tasks in a timely manner.
Leading with Your Heart
Demonstrate excellent customer service and emotional intelligence (EQ) when speaking to clients, veterinarians, and all members of the referring practice team.
Assure Thrive brand/message is meeting strategic objectives outlined in Thrive Plan, including ongoing communication to all staff with highlights of visits.
Leading With Your Hands The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results.
Work closely with the CSR department, schedulers, specialty coordinators, Specialist DVMs and technicians, keeping an open dialogue and direct communication.
Collaborate with all practice departments to acquire extensive knowledge of clinical services and articulate it in an engaging manner to represent the practice and Thrive.
In coordination with CSR and Specialty Coordinators, generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as the marketing team.
Key Qualifications
Extensive knowledge of the hospital, doctors, processes, and policies.
Upholds Thrive core values and standards.
Maintains a clean and professional appearance.
Position requires 80% field-facing travel and the ability to keep a flexible schedule; potential to work overtime, weekends, and/or travel.
Reliable transportation.
Ability to accept and manage critical feedback.
Capable of leading, managing, influencing, and coaching staff at all levels regarding marketing best practices and marketing initiatives and support.
Excellent interpersonal communication skills.
Excellent time management and self-management skills.
Holds and practices a “do the right thing” mentality.
Sales experience is preferred.
3+ years in Veterinary industry experience preferred.
5+ years in Marketing experience preferred.
Salary and Benefits Job Salary: $68k per year
Competitive pay
Medical/Dental/Vision offerings
401K with employer match
Career growth & advancement with a growing company ecosystem
Employer paid life insurance
Employer paid 8 weeks of parental leave
Employer paid purr-rental leave (adoption of pet)
Employer paid assistance programs to aid in mental wellbeing
A drama free working culture
And so much more
At Thrive Pet Healthcare, we celebrate and embrace the uniqueness and diversity of all of our team members, pet parents, and pets. We strive to create a diverse, equitable, and inclusive culture where all team members belong and feel empowered.
#J-18808-Ljbffr
The Veterinary Relations Manager [VRM] serves as a liaison between the practice and referring veterinarians within the market and surrounding areas. The VRM will be a key strategic, operations, and communications representative to support the growth of referral practices and our specialty service lines. The VRM will possess and utilize a keen knowledge of local opportunities and challenges and be able to strategically navigate referral veterinarian and team relationships. This role manages the referral and reputation continuum for all specialty departments of the hospital. In addition, they are responsible for multi-modal local marketing for the entire practice including other assigned service lines, hospitals, or strategic focus areas. The VRM collaborates with other employees in the practice and ensures efficient processes as they pertain to referrals.
Responsibilities
Develop a “Professional Promise” that will guide all referral veterinarian and client decisions.
Develop a call routing schedule for engaging top referring practices and veterinarians, and prospect new high-potential referring practices.
Work alongside hospital leadership and Thrive Specialists to schedule routine ride-along visits with referring hospitals to facilitate referral growth.
Plan and execute referring hospital visits 4 days per week, with a goal of approximately 30 practice visits per week.
Utilize PMS and/or CRM software to document and track weekly interaction with referring veterinarians, including call notes and reach/frequency targets for each practice.
Meet new business volume goals/targets in year over year referral business growth.
Act as administrator for the rVetLink and/or records sharing system for each practice.
Actively monitor specialty doctor schedules to improve appointment fill rates through coordination with practice staff.
Generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as marketing team (in coordination with CSR and Specialty Coordinators).
Report case volumes, outreach calls, referral tracking, referral revenue and procedure counts to practice leadership monthly.
Ensure that referral hospital complaints are shared directly with hospital leadership to address immediately.
Plan and organize CE events to be hosted in different venues (hotel meeting space, restaurant meeting space, customer sites, Thrive Specialty practice).
Work with the Medical team to secure RACE or state board CE credit for medical education events.
Plan and organize attendance at community events, local VMA meetings, and newsletters.
Complete all assigned tasks in a timely manner.
Leading with Your Heart
Demonstrate excellent customer service and emotional intelligence (EQ) when speaking to clients, veterinarians, and all members of the referring practice team.
Assure Thrive brand/message is meeting strategic objectives outlined in Thrive Plan, including ongoing communication to all staff with highlights of visits.
Leading With Your Hands The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results.
Work closely with the CSR department, schedulers, specialty coordinators, Specialist DVMs and technicians, keeping an open dialogue and direct communication.
Collaborate with all practice departments to acquire extensive knowledge of clinical services and articulate it in an engaging manner to represent the practice and Thrive.
In coordination with CSR and Specialty Coordinators, generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as the marketing team.
Key Qualifications
Extensive knowledge of the hospital, doctors, processes, and policies.
Upholds Thrive core values and standards.
Maintains a clean and professional appearance.
Position requires 80% field-facing travel and the ability to keep a flexible schedule; potential to work overtime, weekends, and/or travel.
Reliable transportation.
Ability to accept and manage critical feedback.
Capable of leading, managing, influencing, and coaching staff at all levels regarding marketing best practices and marketing initiatives and support.
Excellent interpersonal communication skills.
Excellent time management and self-management skills.
Holds and practices a “do the right thing” mentality.
Sales experience is preferred.
3+ years in Veterinary industry experience preferred.
5+ years in Marketing experience preferred.
Salary and Benefits Job Salary: $68k per year
Competitive pay
Medical/Dental/Vision offerings
401K with employer match
Career growth & advancement with a growing company ecosystem
Employer paid life insurance
Employer paid 8 weeks of parental leave
Employer paid purr-rental leave (adoption of pet)
Employer paid assistance programs to aid in mental wellbeing
A drama free working culture
And so much more
At Thrive Pet Healthcare, we celebrate and embrace the uniqueness and diversity of all of our team members, pet parents, and pets. We strive to create a diverse, equitable, and inclusive culture where all team members belong and feel empowered.
#J-18808-Ljbffr