Director of Product Marketing - DWS

Lenovo, Morrisville, North Carolina, United States, 27560

Director of Product Marketing - DWS

General Information

Req #


Career area:



United States of America


North Carolina




Monday, May 13, 2024

Working time:


Additional Locations


United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

Description and Requirements

Job Description:

As the Director of Product Marketing, this role is a key partner to our Digital Workplace Solutions (DWS) offering team. This role drives Product Marketing direction, messaging strategy, and portfolio marketing for the DWS solutions. You will lead a team that brings DWS offerings to market, builds content, and manages it through the product lifecycle.

Primary Responsibilities:

Develop offering marketing strategy and plans for the DWS portfolio.

Drive product positioning strategy for existing offerings and new offerings.

Develop and evolve compelling narratives and value propositions.

Lead the global introduction and rollout of offerings.

Support the DWS offering team’s marketing needs.

Partner with offering leadership on roadmap prioritization.

Understand marketing trends, customer requirements, usage, and buying behavior, as well as the competitive landscape, the voice of the customer, and the market.

Create and manage the marketing budget for the portfolio and agencies.

Create targeted revenue-driving programs, campaigns, and marketing activities.

Create and maintain sales content, web assets, marketing material and other deliverables.

Educate the sales teams and business partner community about portfolio offerings.

Drive portfolio evangelization and amplify through leadership.

Required Qualifications:

7+ years of marketing experience.

5+ years of Product Marketing experience in technology services.

People management experience or leadership experience.

Proven experience in launching and managing a portfolio of offerings.

Preferred Qualifications:

Experience in a global organization.

Experience in Product Marketing for a range of Digital Workplace Solutions products, or in a “as a service” business model environment.

Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations.

Strong presentation and storytelling skills.

Strong writing, content development, and editing skills with the ability to communicate simply and authentically.

A Bachelor’s or Master’s Degree in marketing, business studies, or equivalent major preferred.

The base salary range budgeted for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $175 - $220k. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found here: https://www.lenovobenefits.com/enrolling-in-benefits/why-join-lenovo/

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 7/12/24. This applies to internal and external candidates.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations


United States of America - North Carolina - Morrisville

United States of America

United States of America - North Carolina

United States of America - North Carolina - Morrisville