Acceleration Partners is hiring: Account Manager, Influencer and Affiliate Marke

Overview THE LOCATION: The Account Manager, Influencer Marketing position is a remote, work-from-home role, as are all positions at Acceleration Partners. Some travel is required for client meetings, internal meetings, conferences, and other events. THE ROLE: Account Manager, Influencer Marketing As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Account Manager, Influencer Marketing to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives. The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. Top 5 Job Responsibilities PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets. Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met. Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible. CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating. REPORTING & ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients. Well-versed at conducting analysis across upper-funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid-to-lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full-funnel view of program outcomes and value derived from partnerships. Able to educate clients across all these areas as well, if needed. INFLUENCER PARTNERSHIP OPTIMIZATION – Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI). Negotiates longer-term media packages with creators and manages fixed fee-based investments on behalf of clients when necessary. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel. PORTFOLIO MANAGEMENT - Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms, and strategically pushing back when required. Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve. What Success Looks Like BY 2 MONTHS… the Account Manager, Influencer Marketing has a clear understanding of each client’s goals and objectives, their target market, and the unique strategic approach to each of their influencer programs. The Account Manager, Influencer Marketing has formed strong relationships with client contacts and established themselves as the main point of contact, leading routine calls and taking ownership of client deliverables and oversight of program operations and strategy execution. The Account Manager, Influencer Marketing is becoming familiar with AP’s tools and solutions, and the wider affiliate landscape, and is growing knowledgeable of affiliate tactics and methodologies that are applicable to the strategic approach and design of their owned influencer programs. 70% of the Account Manager, Influencer Marketing’s actions are being conducted independently; the Account Manager, Influencer Marketing is escalating challenges/issues/risks to account teams for guidance and approval when needed and proactively flagging when additional support/training is needed. BY 4 MONTHS… the Account Manager, Influencer Marketing is taking ownership of managing a portfolio of clients with little guidance from their Account Director; 90% of actions are being conducted independently. The Account Manager, Influencer Marketing is fully capable of bringing a solutions-oriented approach to proactively address challenging client or team situations, but continues to escalate key risks where appropriate. Client data is regularly being analyzed and used strategically to optimize program outcomes. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s are being met, and an average 8.5 client rating is being upheld across campaigns. You Are Great For This Role If You QUALITIES OF THE IDEAL CANDIDATE: Big picture, strategic innovative thinker with a strong go to market growth mentality Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set Ensures that influencer strategies and tactics have measurable results Translates data and insights into actionable next steps for clients Possesses superior written and verbal communication skills Has incredible attention to detail and is capable of prioritizing competing objectives and managing time with skill Has confidence, poise, and eloquence in client meetings and difficult situations Possesses mature and measured judgment, and the ability to solve problems on their own with minimal supervision Displays accountability, consistently meeting deadlines and following through on commitments Exhilarated by managing change and comfortable with ambiguity and moving targets Thrives in a fast paced, high performing environment and enjoys bringing order to chaos Likes to share and collaborate with peers in a remote environment Passionate about the digital marketing industry and how influencer relates to the greater digital landscape Hears and incorporates feedback from other team members, clients and partners Minimum Qualifications & Skills 4+ years working for an influencer marketing agency or brand and experience managing client and/or creator relationships Strong understanding full funnel influencer marketing strategies including flat fee and affiliate payment models Solid understanding of omni-channel and direct to consumer marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc. Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns Working knowledge of attribution in digital marketing Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required Bachelor’s degree or equivalent work experience Ability to travel up to 15% Why Acceleration Partners? Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth. Ap Perks & Benefits - What We Offer 100% remote work for everyone Group medical, dental, and vision coverage insurance (with opt-out benefits) 401K with matching Open Paid Time Off Summer & Holiday Wellness Breaks in July and December Volunteer and Birthday Time Off Focus Fridays Paid Parental Leave Benefits Wellness, Technology & Education Allowances Paid sabbatical leaves, donation matching, and more!! Target Salary is $70,000 - $85,000 depending on location and experience. Benefits may vary based on employment status or country location. Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status. GLSDR #J-18808-Ljbffr In Summary: The Account Manager, Influencer Marketing position is a remote, work-from-home role . The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies . En Español: ROLE: Gerente de Cuentas, Marketing Influencer A medida que el panorama del marketing asociado continúa evolucionando, varios canales y tácticas se unen de manera emocionante, y Acceleration Partners está liderando la carga. Buscamos un gerente de cuentas, Influencer Marketing para proporcionar servicios de calidad premium a diversas marcas ansiosas por ofrecer programas de influencers en escala dentro de sus canales afiliados. Este influencer será directamente responsable de gestionar la relación con los clientes, así como poseer el desarrollo y ejecución de una estrategia de desarrollo de programa de influencer. Serán expertos en analizar los datos del programa y detectar las tendencias de rendimiento para perfeccionar continuamente su enfoque estratégico y escalar sus resultados. Estarán bien versados en negociar paquetes de medios con influencers y contratar acuerdos a largo plazo. Tendrán conocimientos prácticos sobre el panorama general de marketing de socios, incluidos afiliados, y la capacidad tanto de desarrollar una estrategia integral como de liderar un equipo para ejecutarla de manera capaz. También serán un auto-iniciador que puede conectarse con confianza a cualquier situación difícil con facilidad y pueda equilibrar bien las prioridades competitivas. Trabaja con equipos para garantizar que el cliente desarrolle confianza en AP al entregar las salidas y comunicaciones de los clientes a la manera AP. Desarrolla y nutre excelentes relaciones, reflejadas en tasas muy altas de satisfacción y retención del cliente, y una calificación promedio de 8.5 clientes. REPORTING & ANALYSIS Utiliza datos estratégicamente y ágilmente; todo análisis o dato compartido con los clientes es consistentemente preciso y preciso. saca conclusiones relevantes y precisas utilizando constantemente datos para identificar tendencias, analizar los resultados del programa, y proporcionar conocimientos y recomendaciones del cliente para alcanzar o superar objetivos. Realiza un robusto análisis del rendimiento del programa de influencers usando múltiples puntos de datos para presentar recomendaciones basadas en datos a los clientes. Negocia paquetes de medios a largo plazo con los creadores y gestiona inversiones fijas basadas en tarifas por parte de clientes cuando sea necesario. PORTFOLIO MANAGEMENT - Gestiona preguntas e inquietudes del cliente sobre la alineación de asociaciones de influencers, estrategia de influencer, monetización de contenido y el retorno esperado de las inversiones. Trena, entrena y desarrolla influenciantes según sea necesario proporcionando educación sobre el panorama de afiliados y mejores prácticas para optimizar su éxito no solo dentro del alcance de una campaña particular, sino también dentro del amplio ámbito del canal de afiliación. El Gerente de Cuentas, Marketing Influencer se ha establecido como el principal punto de contacto con los contactos del cliente y se ha convertido en el principal centro de contacto, liderando las llamadas rutinarias y tomando la propiedad de los productos obtenidos por los clientes y supervisando las operaciones del programa y la ejecución de estrategias. El gerente de cuentas, marketing influencer está familiarizándose con las herramientas y soluciones de APs y el panorama afiliado más amplio, y está creciendo conocimiento de las tácticas y metodologías de afiliación que son aplicables al enfoque estratégico y diseño de sus programas de influencers. Las cuentas de los clientes se están manejando eficazmente y estratégicamente, sin dejar caer ninguna bola, y los clientes son conscientes y satisfechos con este resultado. Los clientes están siendo atendidos de manera rentable con objetivos AP, los KPI's del cliente se cumplen y una calificación promedio de 8.5 clientes está siendo mantenida a través de campañas. Usted es grande para este papel si usted tiene cualidades del candidato ideal: En general, un pensador innovador estratégico con una fuerte mentalidad de crecimiento del mercado Fuerte con análisis de datos, puede identificar fácilmente problemas y oportunidades dentro de un conjunto de datos Asegura que las estrategias y tácticas de influencers tienen resultados medibles Transla información e ideas en pasos accionables para los clientes Posee increíble atención al detalle y es capaz de priorizar objetivos competitivos y gestionar el tiempo Con confianza, ha adquirido conocimientos avanzados, ha logrado la capacidad de manejar relaciones personales, ha desarrollado competencias, habilitado y habilitó sus propias capacidades (Creación o gestión de servicios de alta calidad). Gestionando clientes en más de 40 países, el equipo global de 300 personas se centra en estrategias basadas en datos que conectan a las marcas con los consumidores adecuados a través de afiliados e influencers Todo nuestro trabajo es apoyado por APVision.