Head of Marketing & Growth | SEO + PPC Job at PowerOptions in Durham

To be considered for this role, please apply via the Company Website link.

The Opportunity

A well-established, fast-growing law firm with a national presence across 20+ markets is building its marketing function in-house. We've invested heavily in digital over the past several years and have strong organic rankings, a large GBP portfolio, and active PPC campaigns across multiple markets. We're now ready to own this function internally and are looking for a seasoned operator to take the wheel.

This is a true ownership role. You'll be the firm's first in-house marketing hire, working directly with leadership and inheriting a mature foundation to build on and a team to grow.

What You'll Own

• Multi-location local SEO across 20+ markets: rankings, content, backlink strategy, and ongoing optimization
• Google Business Profile management across the full location portfolio, including new office launches and verification
• Google Ads: full campaign management across market-specific and national campaigns
• Facebook and Instagram paid advertising: building and scaling retargeting campaigns from scratch
• Content strategy: blog production, landing pages, and local SEO content leveraging AI-assisted workflows
• Attribution and analytics: building proper tracking and a performance dashboard that gives leadership clear visibility into leads, conversions, and ROI by market
• Vendor management during transition, then full in-house ownership

Why This Role

• Senior ownership role with direct access to firm leadership and real strategic influence
• Competitive compensation package commensurate with experience
• Fully remote
• One brand to go deep on instead of managing multiple clients
• Clear growth path as the firm expands nationally

What We're Looking For

• 5+ years in digital marketing, with the majority in legal multi-location service industry
• Deep hands-on experience with local SEO at scale: you've managed GBP portfolios, not just optimized single locations
• Google Ads expertise: you've built campaigns from scratch and managed six-figure monthly budgets
• Experience with paid social (Meta Ads Manager), ideally in a service business context
• Strong analytics mindset: you set up tracking, build dashboards, and make decisions from data
• Comfortable operating independently and building processes, not just following them
• Hands‑on experience with AI‑assisted content creation and workflow automation is required
• Prior experience at a legal marketing agency is highly preferred